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A perspective on the future of cloud market interxion



Keynote at launch of Interxion UK Cloud Testlab, Tuesday 15th November 2011,

Keynote at launch of Interxion UK Cloud Testlab, Tuesday 15th November 2011,
The Brickhouse, Brick Lane



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A perspective on the future of cloud market   interxion A perspective on the future of cloud market interxion Presentation Transcript

  • A Perspective on the Future of the Cloud Market David Terrar – D2C & EuroCloud UK at launch of Interxion UK Cloud TestlabTuesday 15th November 2011 The Brickhouse, Brick Lane
  • The Cloud topic
    • Too much jargon
    • Too many definitions
    • Everyone rebranding to Cloud
    • Is it all about Infrastructure?
  • US Federal Cloud Computing Strategy Vivek Kundra U.S. Chief Information Office 6 February 2011 (he’s moved on since) Cloud First Policy http://www.cio.gov/documents/Federal-Cloud-Computing-Strategy.pdf
  • http://www.cloudbuyersguide.org/
  • What about UK Government? "The Americans have adopted what they call a cloud first policy, and I anticipate that we will be doing something similar“ Martin Bellamy G-Cloud delivery board Director of change and ICT National Offender Management Service Ministry of Justice Westminster eForum speech 13 Septmeber 2011
  • "the fundamental interconnectedness of all things"
  • What about the Cloud Channel?
    • 85% of the channel no relationship with Cloud
    • Economics and value different
    • Who owns the customer?
    • Customer told how to buy
    • Channel being told sell more for less
    • It’s in a huge mess
    • Lots of players and ingredients
    • Market forces will bake it in to a channel
  • Steve Jobs - RIP
  • All About Steve: The Story of Steve Jobs and Apple from the Pages of Fortune
  • Cloud Industry Forum Survey
    • 300 End Users
      • SMB to Enterprise
      • Public & Private sectors
    • UK based (& owned)
      • Except 24 US & 12 Euro
    • 89% operate an on-site Server room or data centre
    • Connectivity is varied
      • 18% Standard broadband
      • 42% Business ADSL
      • 27% MLS
      • 13% other
    • Note: Base changes by Question!
  • End User Adoption Snapshot
    • Over half of organisations participate formally in cloud services today
    • Growth of 5 points in 9 months (or 10% growth)
    • SMB & Public Sector showed fastest growth over this period
    • Adoption now fairly uniform regardless of size or public/private
      • Reinforcing the ubiquitous benefits and accessibility of cloud services
      • Opening up of market for mass adoption
  • Primary Drivers for Adoption
  • End User Satisfaction & Plans
    • 96% satisfaction level (up from 94%)
    • 73% to further invest in 2012
    • 85% see it as a core part of IT Strategy
    Are you satisfied with your use of Cloud Services?
  • End user Concerns
    • Data – still at #1!
      • Security
      • Privacy
      • Sovereignty
    • Followed by:
      • Internet access
      • Reliability
      • Contractual lock-in
  • CIF – Code of Practice http://www.cloudindustyforum.org
  • A three legged code
    • Transparency
      • Corporate identify and responsibilities
      • Full scope of operations
      • Compliance with Code
      • Third-party coverage of Code
      • Commercial terms
      • Personnel profile
      • Customer migration paths
      • Service dependencies
      • Complaints and escalation procedures
    • Accountability
      • Compliance with Code
      • Behavior with customers
    • Capability
      • Information security management (including data protection)
      • Service continuity management
      • Service level management
      • Supplier management
      • Software license management (including license compliance)
      • Complaint handling
      • Environment impact management
  • 10 thoughts on the Cloud
    • Plenty of growth in Cloud Computing, although it’s still only a fraction of overall IT spend
    • The industry needs to speak with more clarity about Cloud
    • The intersection of Cloud, Mobile and Social will transform the smart enterprises
    • For buyers there has never been more choice
    • But picking winners is tougher – who will be around in 3 years?
    • Security is still the big issue/barrier/misconception
    • Cloud supply chain is crucial – data security, privacy, sovereignty
    • IT and the CIO are looking to standards and best practice (so consider the CIF Code of Practice)
    • The CIO can be more strategic, but needs to watch for the business units doing their own thing
    • Even in the current economic climate it’s a great time for cloud solution providers if you’ve got vision, passion and agility
  • References http://www.zdnet.com/blog/btl/cloud-computing-market-241-billion-in-2020/47702 http://www.cio.gov/documents/Federal-Cloud-Computing-Strategy.pdf http://www.cloudbuyersguide.org/ http://www.rackspace.co.uk/media-centre/news/article/article/uk-govt-headed-for-cloud-first-policy/ http://www.cluetrain.com/book/95-theses.html http://en.wikipedia.org/wiki/Dirk_Gently http://www.amazon.co.uk/All-About-Steve-Fortune-ebook/dp/B005CRQ29E/ref=sr_1_11?s=books&ie=UTF8&qid=1321250555&sr=1-11 http://www.cloudindustryforum.org/ http://www.cloudindustryforum.org/uk-cloud-services-adoption-growing-well http://www.cloudindustryforum.org/register-your-details-to-download-our-white-papers These links for reference only Not for reading
  • Contact details David Terrar D2C & Cloud Advocates p: +44 (0)1727 866309 m: +44 (0)7715 159423 e: [email_address] or [email_address] w: www.d2c.org.uk and cloudadvocates.com skype: david_terrar twitter: DT linkedin: http://www.linkedin.com/in/davidterrar blog: http://biztwozero.com http://EuroCloud.org.uk