A perspective on the future of cloud market interxion

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Keynote at launch of Interxion UK Cloud Testlab, Tuesday 15th November 2011,
The Brickhouse, Brick Lane

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  • A perspective on the future of cloud market interxion

    1. 1. A Perspective on the Future of the Cloud Market David Terrar – D2C & EuroCloud UK at launch of Interxion UK Cloud TestlabTuesday 15th November 2011 The Brickhouse, Brick Lane
    2. 2. The Cloud topic <ul><li>Too much jargon </li></ul><ul><li>Too many definitions </li></ul><ul><li>Everyone rebranding to Cloud </li></ul><ul><li>Is it all about Infrastructure? </li></ul>
    3. 4. US Federal Cloud Computing Strategy Vivek Kundra U.S. Chief Information Office 6 February 2011 (he’s moved on since) Cloud First Policy http://www.cio.gov/documents/Federal-Cloud-Computing-Strategy.pdf
    4. 5. http://www.cloudbuyersguide.org/
    5. 6. What about UK Government? &quot;The Americans have adopted what they call a cloud first policy, and I anticipate that we will be doing something similar“ Martin Bellamy G-Cloud delivery board Director of change and ICT National Offender Management Service Ministry of Justice Westminster eForum speech 13 Septmeber 2011
    6. 7. &quot;the fundamental interconnectedness of all things&quot;
    7. 9. What about the Cloud Channel? <ul><li>85% of the channel no relationship with Cloud </li></ul><ul><li>Economics and value different </li></ul><ul><li>Who owns the customer? </li></ul><ul><li>Customer told how to buy </li></ul><ul><li>Channel being told sell more for less </li></ul><ul><li>It’s in a huge mess </li></ul><ul><li>Lots of players and ingredients </li></ul><ul><li>Market forces will bake it in to a channel </li></ul>
    8. 10. Steve Jobs - RIP
    9. 11. All About Steve: The Story of Steve Jobs and Apple from the Pages of Fortune
    10. 12. Cloud Industry Forum Survey <ul><li>300 End Users </li></ul><ul><ul><li>SMB to Enterprise </li></ul></ul><ul><ul><li>Public & Private sectors </li></ul></ul><ul><li>UK based (& owned) </li></ul><ul><ul><li>Except 24 US & 12 Euro </li></ul></ul><ul><li>89% operate an on-site Server room or data centre </li></ul><ul><li>Connectivity is varied </li></ul><ul><ul><li>18% Standard broadband </li></ul></ul><ul><ul><li>42% Business ADSL </li></ul></ul><ul><ul><li>27% MLS </li></ul></ul><ul><ul><li>13% other </li></ul></ul><ul><li> Note: Base changes by Question! </li></ul>
    11. 13. End User Adoption Snapshot <ul><li>Over half of organisations participate formally in cloud services today </li></ul><ul><li>Growth of 5 points in 9 months (or 10% growth) </li></ul><ul><li>SMB & Public Sector showed fastest growth over this period </li></ul><ul><li>Adoption now fairly uniform regardless of size or public/private </li></ul><ul><ul><li>Reinforcing the ubiquitous benefits and accessibility of cloud services </li></ul></ul><ul><ul><li>Opening up of market for mass adoption </li></ul></ul>
    12. 14. Primary Drivers for Adoption
    13. 15. End User Satisfaction & Plans <ul><li>96% satisfaction level (up from 94%) </li></ul><ul><li>73% to further invest in 2012 </li></ul><ul><li>85% see it as a core part of IT Strategy </li></ul>Are you satisfied with your use of Cloud Services?
    14. 16. End user Concerns <ul><li>Data – still at #1! </li></ul><ul><ul><li>Security </li></ul></ul><ul><ul><li>Privacy </li></ul></ul><ul><ul><li>Sovereignty </li></ul></ul><ul><li>Followed by: </li></ul><ul><ul><li>Internet access </li></ul></ul><ul><ul><li>Reliability </li></ul></ul><ul><ul><li>Contractual lock-in </li></ul></ul>
    15. 17. CIF – Code of Practice http://www.cloudindustyforum.org
    16. 18. A three legged code <ul><li>Transparency </li></ul><ul><ul><li>Corporate identify and responsibilities </li></ul></ul><ul><ul><li>Full scope of operations </li></ul></ul><ul><ul><li>Compliance with Code </li></ul></ul><ul><ul><li>Third-party coverage of Code </li></ul></ul><ul><ul><li>Commercial terms </li></ul></ul><ul><ul><li>Personnel profile </li></ul></ul><ul><ul><li>Customer migration paths </li></ul></ul><ul><ul><li>Service dependencies </li></ul></ul><ul><ul><li>Complaints and escalation procedures </li></ul></ul><ul><li>Accountability </li></ul><ul><ul><li>Compliance with Code </li></ul></ul><ul><ul><li>Behavior with customers </li></ul></ul><ul><li>Capability </li></ul><ul><ul><li>Information security management (including data protection) </li></ul></ul><ul><ul><li>Service continuity management </li></ul></ul><ul><ul><li>Service level management </li></ul></ul><ul><ul><li>Supplier management </li></ul></ul><ul><ul><li>Software license management (including license compliance) </li></ul></ul><ul><ul><li>Complaint handling </li></ul></ul><ul><ul><li>Environment impact management </li></ul></ul>
    17. 19. 10 thoughts on the Cloud <ul><li>Plenty of growth in Cloud Computing, although it’s still only a fraction of overall IT spend </li></ul><ul><li>The industry needs to speak with more clarity about Cloud </li></ul><ul><li>The intersection of Cloud, Mobile and Social will transform the smart enterprises </li></ul><ul><li>For buyers there has never been more choice </li></ul><ul><li>But picking winners is tougher – who will be around in 3 years? </li></ul><ul><li>Security is still the big issue/barrier/misconception </li></ul><ul><li>Cloud supply chain is crucial – data security, privacy, sovereignty </li></ul><ul><li>IT and the CIO are looking to standards and best practice (so consider the CIF Code of Practice) </li></ul><ul><li>The CIO can be more strategic, but needs to watch for the business units doing their own thing </li></ul><ul><li>Even in the current economic climate it’s a great time for cloud solution providers if you’ve got vision, passion and agility </li></ul>
    18. 20. References http://www.zdnet.com/blog/btl/cloud-computing-market-241-billion-in-2020/47702 http://www.cio.gov/documents/Federal-Cloud-Computing-Strategy.pdf http://www.cloudbuyersguide.org/ http://www.rackspace.co.uk/media-centre/news/article/article/uk-govt-headed-for-cloud-first-policy/ http://www.cluetrain.com/book/95-theses.html http://en.wikipedia.org/wiki/Dirk_Gently http://www.amazon.co.uk/All-About-Steve-Fortune-ebook/dp/B005CRQ29E/ref=sr_1_11?s=books&ie=UTF8&qid=1321250555&sr=1-11 http://www.cloudindustryforum.org/ http://www.cloudindustryforum.org/uk-cloud-services-adoption-growing-well http://www.cloudindustryforum.org/register-your-details-to-download-our-white-papers These links for reference only Not for reading
    19. 21. Contact details David Terrar D2C & Cloud Advocates p: +44 (0)1727 866309 m: +44 (0)7715 159423 e: [email_address] or [email_address] w: www.d2c.org.uk and cloudadvocates.com skype: david_terrar twitter: DT linkedin: http://www.linkedin.com/in/davidterrar blog: http://biztwozero.com http://EuroCloud.org.uk

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