0
Beyond Identification – Barcodes in Industry
David Holliday
Beyond Identification – Barcodes in Industry
David Holliday
http://winco.cc/bcbb2-dh
Why?
complex supply chainsvisibility
e-commerce
authenticity
brand protection
traceability
mobile marketing
inventory cont...
How?
uniqueness
How?
Barcodes
RFID
US Patent #2,612,994
First Barcode Patent - 1952
Barcode Art - Bret daCosta
Barcodes have come a long way…
Barcode Geek Test
Answers here:
http://winco.cc/bcquiz
Which Barcode?
Uniqueness
Stamped Engraved Serial
Not globally unique
Can’t be scanned
Uniqueness
UPC/GTIN
Not unique
Can be scanned
Uniqueness
MIL-STD-130 UID
Can be scanned
Globally Unique
Uniqueness Needs Standards
Department of Defense
MIL-STD-130/MIL-STD-129
Uniqueness Needs Standards
Department of Defense
MIL-STD-130/MIL-STD-129
Uniqueness Needs Standards
Aerospace ATA Spec 2000
Uniqueness Needs Standards
GS1 Standards
HIBCC Standards
2D Barcodes in Industry
• What is it?
• Who made it?
• How much is it worth?
• Where is it?
• Where has it been?
• Where i...
2D Barcodes in Industry Huge Range of Scanners
2D Barcodes in Industry
QR Codes for Industry Too!
http://winco.cc/QR-I
Barcodes Holograms and other ideas
Authenticity
Authenticity
Over to Mr. O’Brien in a moment
MLK “I have a dream” speech
encoded in 40 Datamatrix codes
see: http://winco.cc/MLK-1
Thank You!
http://winco.cc/bcbb2-dh
Upcoming SlideShare
Loading in...5
×

Beyond Identification - Barcodes in Industry

115

Published on

My presentation from Barcodes & Baseball 2 in Manchester NH.
Using barcodes and uniqueness to provide traceability and brand security

Published in: Technology, Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
115
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
4
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Transcript of "Beyond Identification - Barcodes in Industry"

  1. 1. Beyond Identification – Barcodes in Industry David Holliday
  2. 2. Beyond Identification – Barcodes in Industry David Holliday http://winco.cc/bcbb2-dh
  3. 3. Why? complex supply chainsvisibility e-commerce authenticity brand protection traceability mobile marketing inventory control asset control compliance uniqueness
  4. 4. How? uniqueness
  5. 5. How? Barcodes RFID
  6. 6. US Patent #2,612,994 First Barcode Patent - 1952 Barcode Art - Bret daCosta Barcodes have come a long way…
  7. 7. Barcode Geek Test Answers here: http://winco.cc/bcquiz Which Barcode?
  8. 8. Uniqueness Stamped Engraved Serial Not globally unique Can’t be scanned
  9. 9. Uniqueness UPC/GTIN Not unique Can be scanned
  10. 10. Uniqueness MIL-STD-130 UID Can be scanned Globally Unique
  11. 11. Uniqueness Needs Standards Department of Defense MIL-STD-130/MIL-STD-129
  12. 12. Uniqueness Needs Standards Department of Defense MIL-STD-130/MIL-STD-129
  13. 13. Uniqueness Needs Standards Aerospace ATA Spec 2000
  14. 14. Uniqueness Needs Standards GS1 Standards HIBCC Standards
  15. 15. 2D Barcodes in Industry • What is it? • Who made it? • How much is it worth? • Where is it? • Where has it been? • Where is it going? • Does it need maintenance? 2D Barcodes enable items to talk to us! • Is it under warranty? • Has it expired? • Has it been recalled? • Is it counterfeit?
  16. 16. 2D Barcodes in Industry Huge Range of Scanners
  17. 17. 2D Barcodes in Industry QR Codes for Industry Too! http://winco.cc/QR-I
  18. 18. Barcodes Holograms and other ideas Authenticity
  19. 19. Authenticity Over to Mr. O’Brien in a moment
  20. 20. MLK “I have a dream” speech encoded in 40 Datamatrix codes see: http://winco.cc/MLK-1 Thank You! http://winco.cc/bcbb2-dh
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×