Barcodes in ActionDavid Holliday                     Scan to get my contact info
TopicsUniqueness     Barcode Types     Standards     ComplianceThe Digital Voice     2D BarcodesAuthenticity
The Problem                               Complex physical supply chainsComplex data structures withmultiple users
The Solution?Labels, Barcodes and RFID of Course!
35 years of Barcodes!                        “I invented the barcode!”
Sorry, Mr. Gore – Intermec seems to have beaten you to it!       And a team at Drexel patented a       type of barcode in ...
We’ve come a long way…Symbol LS7000 Scanner for UPC        iPhone Scanner for most1982                                 eve...
The Barcode Geek TestWhich Barcode is Which?                                     Code 128                                 ...
Unique Needs Standards    Department of Defense    MIL-STD-130            Medical Devices            FDA UDI Rule         ...
GS1 128
MIL-STD-130
MIL-STD-129
MIL-STD-129 RFID      Header – 0010 1111 for DoD      Filter – 0001 for a case      Cage Code – 0ZPZ3      Serial # 1 – 36...
Digital Voice?
2D Barcodes are Everywhere
QR & MS Tag for Consumer
Datamatrix for Industry
Why Data Matrix?•   Withstands the harshest environment•   Damage up to 20%+ of the symbol and recover 100%•   Size is onl...
Robustness of Data Matrix    Data Matrix can be any size12 marking typessubjected to lowearth orbitenvironments           ...
Structural Elements of a Data Matrix• Solid Border• Broken Border                                             Quiet Zone a...
Marking Techniques  Laser                 Dot PeenInk Jet                     Thermal Print
Verifier Technology
2D Reader TechnologyHigh Contrast Marks - Labels                Low Contrast Marks - DPM                                  ...
The Voice!
Hello??
2D Barcodes enable items to talk to us!•   What is it?                  • Is it under warranty?•   Who made it?           ...
Globally Unique ItemsUID is set of data elements marked on an item that is globally unique.                               ...
Digital VoiceThe Globally Unique ID, plus backend database lets the label speak!
2D in Action130 compliance + more
QR for Industry Too?Scan for Online Help
In the next presentation, Peter Green will show how to use the “digital voice”                                to achieve t...
Authenticity
Authenticity
Authenticity
AuthenticityUnique number on every itemMobile appBack end database structure
Authenticity
Take it further…             Make your items really talk!
Thank You!!David HollidayWinco ID603-598-1553 x237dholliday@wincoid.comhttp://www.wincoid.com                         Scan...
Barcodes in Action - Barcode GeekFest Slides
Barcodes in Action - Barcode GeekFest Slides
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Barcodes in Action - Barcode GeekFest Slides

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My presentation from the Path to Labeling success Event.
Covers barcode standards and symbologies, compliance, 2D barcodes and using barcodes for authenticity.

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Barcodes in Action - Barcode GeekFest Slides

  1. 1. Barcodes in ActionDavid Holliday Scan to get my contact info
  2. 2. TopicsUniqueness Barcode Types Standards ComplianceThe Digital Voice 2D BarcodesAuthenticity
  3. 3. The Problem Complex physical supply chainsComplex data structures withmultiple users
  4. 4. The Solution?Labels, Barcodes and RFID of Course!
  5. 5. 35 years of Barcodes! “I invented the barcode!”
  6. 6. Sorry, Mr. Gore – Intermec seems to have beaten you to it! And a team at Drexel patented a type of barcode in 1952
  7. 7. We’ve come a long way…Symbol LS7000 Scanner for UPC iPhone Scanner for most1982 everything 2012
  8. 8. The Barcode Geek TestWhich Barcode is Which? Code 128 Datamatrix QR Code Code 39 PDF417 UPC-A Aztec Code
  9. 9. Unique Needs Standards Department of Defense MIL-STD-130 Medical Devices FDA UDI Rule GS1 Datamatrix
  10. 10. GS1 128
  11. 11. MIL-STD-130
  12. 12. MIL-STD-129
  13. 13. MIL-STD-129 RFID Header – 0010 1111 for DoD Filter – 0001 for a case Cage Code – 0ZPZ3 Serial # 1 – 36 binary bits0010111100010010 0000 0011 0000 0101 1010 0101 0000 0101 1010 0011 00110000 0000 0000 0000 0000 0000 0000 0000 0001 2 F 2 0 3 0 5 A 5 05A33 000000001
  14. 14. Digital Voice?
  15. 15. 2D Barcodes are Everywhere
  16. 16. QR & MS Tag for Consumer
  17. 17. Datamatrix for Industry
  18. 18. Why Data Matrix?• Withstands the harshest environment• Damage up to 20%+ of the symbol and recover 100%• Size is only limited by fidelity of marker• Can contain 100 times the data as the same space as a linear bar code• Can be read omni-directionally
  19. 19. Robustness of Data Matrix Data Matrix can be any size12 marking typessubjected to lowearth orbitenvironments Overhaul Test Manned Flight Test LEO Tests
  20. 20. Structural Elements of a Data Matrix• Solid Border• Broken Border Quiet Zone around• Data Storage the borders• Quiet Zone Data Matrix symbol shown complete Solid Border Broken Border Data Storage
  21. 21. Marking Techniques Laser Dot PeenInk Jet Thermal Print
  22. 22. Verifier Technology
  23. 23. 2D Reader TechnologyHigh Contrast Marks - Labels Low Contrast Marks - DPM Specialty Readers - DPM
  24. 24. The Voice!
  25. 25. Hello??
  26. 26. 2D Barcodes enable items to talk to us!• What is it? • Is it under warranty?• Who made it? • Has it expired?• How much is it worth? • Has it been recalled?• Where is it?• Where has it been?• Where is it going? • Is it counterfeit?• Does it need maintenance?
  27. 27. Globally Unique ItemsUID is set of data elements marked on an item that is globally unique. Universal Product Code (UPC) Two cans of Coke form the same plant will show the same data on the UPC Serial Number Tracking Serial numbers are unique, but not outside of their enterprise. The serial numbers from one company can be the same as another company. Unique Identification Each item has its own Globally Unique Identifier (UII)
  28. 28. Digital VoiceThe Globally Unique ID, plus backend database lets the label speak!
  29. 29. 2D in Action130 compliance + more
  30. 30. QR for Industry Too?Scan for Online Help
  31. 31. In the next presentation, Peter Green will show how to use the “digital voice” to achieve this
  32. 32. Authenticity
  33. 33. Authenticity
  34. 34. Authenticity
  35. 35. AuthenticityUnique number on every itemMobile appBack end database structure
  36. 36. Authenticity
  37. 37. Take it further… Make your items really talk!
  38. 38. Thank You!!David HollidayWinco ID603-598-1553 x237dholliday@wincoid.comhttp://www.wincoid.com Scan to get my contact info

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