Hero Product Book

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HTC HERO

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  • Key sales point is all about end user personalisation…. It’s all about me….
  • Key sales points!
  • The Me screen is what I want, and when I want it, providing ‘Zero click’ access to my information and entertainment worlds.
  • Zero Click Access, means you have no need to open any applications, all you need to do is slide across to view the active widget so see what is happening
  • Internet is at the heart of the Android platform We and part of the OHA have source code that allow us to enhance the browsing experience, Full screen Advanced Zoon Flash Support Visual bookmarks allows the end user to fully customise or bookmark with webpages their favourite internet sites, what ever your interested are.
  • Facebook currently is the world 2 nd largest social network with 124M users http://en.wikipedia.org/wiki/Facebook 4 th most trafficked website in the world No 1. Photo sharing website globally, with 10 billion photo’s uploaded onto the site The 25-34 year population on Facebook is doubling every 6 months E-mail aggrigation, exchange, POP3 or IMAP e-mail, if the e-mail address in in your contact information it will be displayed their.
  • Hero Product Book

    1. 1. Product Book Hero
    2. 2. Hero <ul><li>My Life, My Phone. </li></ul>
    3. 3. Contents Introduction Product Positioning Industrial Design Proposition & Key Selling Points People Centric Communication Hardware Features Software Features
    4. 4. Introduction <ul><li>The Hero will be the most important product for HTC in 2009, in terms of volume, marketing and HTC brand awareness. </li></ul><ul><li>Hero will be the first ‘Open Market’ Android device from HTC, featuring HTC value added applications and a new User Experience </li></ul><ul><li>The aim of this document is to provide a complete overview of the Hero launching globally in summer 2009 </li></ul>
    5. 5. Product Positioning Android for HTC Google Product Positioning Target Market
    6. 6. Google <ul><li>Google Mobile Services include, </li></ul><ul><ul><li>Maps </li></ul></ul><ul><ul><li>YouTube </li></ul></ul><ul><ul><li>Market </li></ul></ul><ul><ul><li>Gmail </li></ul></ul><ul><ul><li>Google Talk </li></ul></ul><ul><ul><li>Calendar and Contacts Sync </li></ul></ul><ul><ul><li>Search </li></ul></ul><ul><li>Some key facts about Google </li></ul><ul><ul><li>Google’s business model is based around generating advertising revenue from search </li></ul></ul><ul><ul><li>Over 8 billion pages are currently searched </li></ul></ul><ul><ul><li>Google search engine has approximately 54% market share globally </li></ul></ul><ul><ul><li>82 million unique Google visitors per month </li></ul></ul><ul><ul><li>Google maps includes ‘Streetview’ which is currently launched in USA, Australia and Japan. European map development is on-going, with some coverage in major European cities. </li></ul></ul>
    7. 7. Industrial Design
    8. 8. Absolute White
    9. 9. Proposition and Key Selling Points
    10. 10. Sales Presentation Key Points Me Screen ‘Zero Click Access’ My People My Internet
    11. 11. <ul><li>Hero </li></ul><ul><li>It’s All About Me </li></ul>
    12. 12. Me Screen My Internet My People
    13. 13. The Me Screen
    14. 14. Zero Click Access
    15. 15. My Internet
    16. 16. My People
    17. 17. I am Hero. The Internet in your pocket . Tuned by you. Just the way you want it. Whatever. Whenever. Wherever. Let’s go!
    18. 18. Me Screen Your Home screen, your way
    19. 19. Me Screen <ul><li>Key Message </li></ul><ul><ul><ul><ul><li>The homescreen is alive! It provides me with Zero Click access to my music, messages, people etc. All of it is there ready for me </li></ul></ul></ul></ul><ul><ul><ul><li>The Me Screen provides Zero Click access to applications and services. It’s live and simple to use! </li></ul></ul></ul>
    20. 20. My People <ul><ul><li>The concept of People Centric communication is continued on the Hero </li></ul></ul><ul><ul><ul><li>Contact Card </li></ul></ul></ul><ul><ul><ul><li>SMS </li></ul></ul></ul><ul><ul><ul><li>E-mail </li></ul></ul></ul><ul><ul><ul><li>Photos and video (Social Network Support TBC) </li></ul></ul></ul><ul><ul><ul><li>Updates and Events </li></ul></ul></ul><ul><ul><ul><li>Missed call log </li></ul></ul></ul>
    21. 21. My People <ul><ul><li>Social networking Integration. </li></ul></ul><ul><ul><li>Facebook integration is currently supported on Hero, this provides the following features, </li></ul></ul><ul><ul><ul><li>Status view and personal status setting </li></ul></ul></ul><ul><ul><ul><li>Facebook notifications aggregated into a TouchFLO tab </li></ul></ul></ul><ul><ul><ul><li>Facebook profile images can be imported into People automatically </li></ul></ul></ul><ul><ul><li>Why Facebook? </li></ul></ul><ul><ul><li>Facebook currently is the world 2 nd largest social network with 124M users http://en.wikipedia.org/wiki/Facebook </li></ul></ul><ul><ul><li>4 th most trafficked website in the world </li></ul></ul><ul><ul><li>No 1. Photo sharing website globally, with 10 billion photo’s uploaded onto the site </li></ul></ul><ul><ul><li>Current Facebook users are aligned with Ambitious High Flyer target market for HTC Touch Diamond II http://www.facebook.com/press/info.php?statistics </li></ul></ul><ul><ul><li>55,000 regional and work related networks and groups </li></ul></ul><ul><ul><li>Fastest growing users are 25+ years old and are college/ university graduates </li></ul></ul><ul><ul><li>Public access API </li></ul></ul>
    22. 22. My Internet Me Screen experience for Visual bookmarks <ul><ul><li>Internet is more than a browser. The weather widget is mobile, internet, so it the stock widget etc </li></ul></ul><ul><ul><li>My Internet experience enhancements </li></ul></ul><ul><ul><ul><li>Flash support in browser </li></ul></ul></ul><ul><ul><ul><li>Visual Bookmark support for Zero Click access in Me Screen </li></ul></ul></ul><ul><ul><ul><li>Crop web pages to capture the content you want and save as a bookmark </li></ul></ul></ul><ul><ul><ul><li>Full screen browsing </li></ul></ul></ul>
    23. 23. Hardware Features For most up-to-date detailed specification always refer to Product Feature Sheets
    24. 24. Hero Size 111.5 x 56.2 x 14 mm (tbc) Networks WCDMA/HSPA: 900/2100 MHz GSM/GPRS/EDGE: 850/900/1800/1900 MHz Maximum Speed UL = 2 Mbps; DL = 7.2 Mbps Operating system Android OS Display 3.2-inch HVGA capacitive touch screen Camera 5 megapixel with auto focus Internal memory 512 MB flash, 288 MB RAM Memory card microSD ™ WLAN 802.11b/g Bluetooth ® 2.0 with EDR GPS GPS/AGPS Battery 1340mAh Special features HTC UI experience, Motion G-sensor, Digital compass, 3.5mm audio jack Chipset Qualcomm ® MSM7200a, 528 MHz

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