Practical tips for managing your facebook page

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Why they should visit my page? (profit)
What is my page aim?
How can I reach my aims and objectives?
What content do I already have?
What content will I have to create?

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  • Communication on social network must have a strategy – communication on the sport is worthless. You must know your target group. On TG depends whole content – it changes formulation of the sentence. Every action you make must have concrete aim and profit. Aim of post – bring profit to brand, gain his popularity. O You must offer something worthy to user. Brand could offer discounts, competitions or gifts. E.g. tourism department’s page can announce news very fast, share quality content that others can’t reach. Unique and qualitative content is a favour for user. And, of course, there could be some fun elements.
  • 1% is mostly brands with more than 700 000 fans. Their growth assures qualitative content – he is renewed at the exact time, with exact frequency and with knowledge what is efficient technically and psychologically.
  • It doesn’t mean, that all posts must be one verse long, but aiming for max efficiency, the message must be shorten as much as it can. Delete every unnecessary word.
  • Specially it touches fun web findings – if we found something fun and want to share it – changed link won’t show the source and that is why 1/3 of users won’t press the link, because they won’t be sure what’s inside. If it is possible, attach link to the message.
  • It doesn’t mean that you should post at 4 a.m. but you have to track your TG activity. Regular tracking helps to improve users’ activity up to 20%
  • According to the research, different type of brands’ users are more or less active on particular day. There are shown fans activity according to the day of week and sphere.
  • Wednesday VS. Friday
  • Posts with questions are more efficient just if they are catching. E.g. question “What kind of beer do you like most?” causes discussion about the most disliked kinds of beer. If you let to choose between two types it causes less thinking but doesn’t stop users from activity. More answers – more comments and your post rises in news feed. Comments have higher rate than likes.
  • Uploading a picture or a video don’t forget copyrights. Pictures or videos with tags rises higher.
  • – comment and link actively on your page. It will encourage others to post Before posting check it three times and ask yourself whould you like it? Would I share it to my friends? Post high resolution and large-scale photos, because they are better seen on wall and causes curiosity. If you give link to Flickr, it should lead to slide show
  • – comment and link actively on your page. It will encourage others to post Before posting check it three times and ask yourself whould you like it? Would I share it to my friends? Post high resolution and large-scale photos, because they are better seen on wall and causes curiosity. If you give link to Flickr, it should lead to slide show
  • – comment and link actively on your page. It will encourage others to post Before posting check it three times and ask yourself whould you like it? Would I share it to my friends? Post high resolution and large-scale photos, because they are better seen on wall and causes curiosity. If you give link to Flickr, it should lead to slide show
  • Practical tips for managing your facebook page

    1. 1. practical tips for managing your facebook page
    2. 2. <ul><li>Before creating a Facebook page, ask yourself the following questions: </li></ul><ul><li>Why they should visit my page ? ( profit) </li></ul><ul><li>What is my page aim ? </li></ul><ul><li>How can I reach my aims and objectives ? </li></ul><ul><li>What content do I already have ? </li></ul><ul><li>What content will I have to create ? </li></ul>communication aims
    3. 3. <ul><li>When to post ? </li></ul><ul><li>How often ? </li></ul><ul><li>What kind of content is the most effective? </li></ul>getting down to it
    4. 4. post anatomy
    5. 5. <ul><li>Longer post: less successful </li></ul><ul><li>Ideal length: 80 symbols </li></ul>27% of most commented and liked posts are 80 symbols or less post length
    6. 7. <ul><li>Specially shortened URLs look unreliable . </li></ul><ul><li>Only shorten when URL is super long </li></ul><ul><li>If it is possible, attach a link and don’t post it in the message </li></ul><ul><li>Twitter, YouTube and Flickr URLs are shortened; use them! </li></ul>Messages with shortened URL are 3 times less commented short URLs
    7. 8. best time to post Post s not on the work timetable can cause 20% more activity 60% of messages are posted from 10 am to 4pm – what does your target do at this time?
    8. 10. <ul><li>88% of FB wall posts are written from Monday to Friday </li></ul><ul><li>Less efficiency at work, more efficiency on FB! </li></ul><ul><ul><li>Thursday and Friday has 18% more efficiency on FB </li></ul></ul><ul><li>Adjust post timetable relevant to your business </li></ul><ul><ul><li>Information from nightclubs users needed everyday, and discounts for hangover breakfasts – on Sunday morning </li></ul></ul>Users’ activity Fr Sa Th Su M Tu We good days to be noticed
    9. 11. M Tu W Th Fr Sa Su Entertainment business Media Marketing Marketing Auto Auto Business and FInance Fashion Fashion Food Food Drugs Cosmetics Sport T ourism good days to be noticed
    10. 12. <ul><li>(Posted on a Monday) </li></ul>
    11. 13. <ul><li>Posts with questions are more efficient than ordinary messages </li></ul><ul><li>Write question at the end of message – you will increase messages efficiency by 15% </li></ul>questions Where When Who How Why What
    12. 14. <ul><li>Users are more likely to view posts with links, photos or videos </li></ul><ul><li>Post s containing photos are 22% more efficient than video posts , and 54% more efficient t han text posts </li></ul>message content
    13. 15. <ul><li>Post with responsibility </li></ul><ul><ul><li>Quality content and without mistakes </li></ul></ul><ul><ul><li>Every message must help reach communication aims </li></ul></ul><ul><li>Post on time </li></ul><ul><ul><li>W hen your TG isn’t asleep or at work </li></ul></ul><ul><li>Thursday & Friday are good days to post </li></ul><ul><li>Post g ood content </li></ul><ul><ul><li>L inks, pictures or videos </li></ul></ul><ul><li>If it is possible; don’t shorten the URL </li></ul><ul><li>Always check attached link </li></ul>conclusions
    14. 16. <ul><li>David Clayton </li></ul><ul><li>Digital Account Manager </li></ul><ul><li>Ph: +353 1 5111 262 </li></ul><ul><li>Email: [email_address] </li></ul><ul><li>Web: www.gaumina.ie </li></ul>contact
    15. 17. What’s the anatomy of Google + posts? <ul><li>Online Sources: </li></ul><ul><li>http://thenextweb.com/socialmedia/2011/04/02/which-url-shortener-should-you-use </li></ul><ul><li>http://www.socialmediamodus.com/social-media/effective-facebook-posts-study-based-on-42-6-million-fans </li></ul><ul><li>http://www.blogworld.com/2011/04/06/how-to-create-effective-facebook-wall-post-for-your-brand/ </li></ul><ul><li>http://www.buddymedia.com//newsroom/2011/04/introducing-our-latest-research-%E2%80%9Cstrategies-for-effective-facebook-wall-posts-a-statistical-review%E2%80%9D/ </li></ul><ul><li>http://danzarrella.com/simple-language-gets-shared-more-on-facebook.html </li></ul><ul><li>Books: </li></ul><ul><li>The Social Media Marketing Book </li></ul><ul><li>No.Starch.Press.Friends.with.Benefits </li></ul><ul><li>Facebook.Me </li></ul><ul><li>Successful_Facebook_Marketing-Skellie </li></ul>

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