Mobile Social Messaging and Communication Applications Metrics

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Smartphone and tablet users around the world continue to adopt mobile messaging applications as a primary means to communicate - often replacing or complimenting traditional options such as texting.

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Mobile Social Messaging and Communication Applications Metrics

  1. 1. Mobile Social Messaging and Communication Applications Metrics 2013 Smartphone and tablet users around the world continue to adopt mobile messaging applications as a primary means to communicate - often replacing or complimenting traditional options such as texting. Mobidia metrics offer broader and more complete traditional insights into the current state of this crowded and dynamic market and provides the essential ability to identify emerging trends and future leaders in all major geographies. Increase Your Understanding of the Mobile Communication Market • Explore usage trends across the globe for more than 50 messaging and communication mobile applications • Understand better how users are using IM/chat/VOIP applications • Benchmark • Make global competitors better strategic decisions • Plan for global marketing and product launches • Improve advertising targeting Mobidia’s Mobile Metrics are Different Usage vs. Downloads • Typical smartphone users have downloaded many apps that they rarely or never used. • Mobidia measures actual application usage and not just downloads. As a result, Mobidia’s metrics provide insight into what apps are actually used and how frequently they are used. Cellular and Wi-Fi Network Metrics • The average smartphone user can spend 60-90% of their time on Wi-Fi networks yet many mobile metrics only track cellular usage. • Mobidia’s metrics provides the full views of what applications and services are used and valued – regardless of the network type. Mobidia’s metrics are inclusive of usage by subscribers on cellular, Wi-Fi, and roaming networks. Real Users with Real Usage • Mobidia’s metrics are developed from real users - not by panels, survey’s or paid users. Global Sample Size • Mobidia has one of the largest and broadest set of mobile metrics in the industry. Usage and application data is available in over 50 countries
  2. 2. Report Definition Metrics Android and iOS usage metrics on social messaging and communication applications • Including chat, instant messaging, and VOIP applications • Categorized for easy comparisons and grouping Application User Metrics • Penetration per application per country • Engagement Metrics • Daily active users (DAU) Delivery Option Application Usage Metrics • Monthly MB/user for app, by cellular and Wi-Fi • Monthly application sessions/user • Time spent/user for app • Average daily session count • Monthly MB for app as % of aggregate • Monthly time for app as % of aggregate Average Minutes per Month per User Average Minutes per Month per User • Annual subscription with detailed monthly reports Report Definition Over 100+ applications including: • Facebook • Google • Kakao • Kik Hangouts(Talk) Talk Messenger • LINE • Orkut 3000 • Path 2500 Minutes Messenger • Skype 2000 • Tango • Tencent • Tu Mev • Twitter • Viber • Vine • Vonage • SnapChat • Voxer Over 50 countries including: 1500 • All 1000 500 0 Brazil China UK USA WhatsApp LINE Viber WeChat Facebook Messenger Tango North American Countries • Major Western European Countries • Eastern European Countries • China, South Korea, Japan • All BRIC countries • Latin American countries Kik Messenger Learn More To learn more about Mobidia’s metrics on mobile social and communication applications metrics or other data sets, contact us at info@mobidia.com. www.mobidia.com | info@mobidia.com ©2013 Mobidia Technology, Inc.

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