Mobile Social Messaging and Communication Applications Metrics
Mobile Social Messaging and
Communication Applications Metrics 2013
Smartphone and tablet users around
the world continue to adopt mobile
messaging applications as a primary
means to communicate - often replacing
or complimenting traditional options
such as texting. Mobidia metrics offer
broader and more complete traditional
insights into the current state of this
crowded and dynamic market and
provides the essential ability to identify
emerging trends and future leaders in
all major geographies.
Increase Your Understanding of the
Mobile Communication Market
usage trends across the globe
for more than 50 messaging and
communication mobile applications
better how users are using
better strategic decisions
for global marketing and
Mobidia’s Mobile Metrics are Different
Usage vs. Downloads
smartphone users have downloaded
many apps that they rarely or never used.
measures actual application usage and
not just downloads. As a result, Mobidia’s metrics
provide insight into what apps are actually
used and how frequently they are used.
Cellular and Wi-Fi Network Metrics
average smartphone user can spend 60-90%
of their time on Wi-Fi networks yet many mobile
metrics only track cellular usage.
metrics provides the full views of what
applications and services are used and valued –
regardless of the network type. Mobidia’s metrics
are inclusive of usage by subscribers on cellular,
Wi-Fi, and roaming networks.
Real Users with Real Usage
metrics are developed from
real users - not by panels, survey’s or paid users.
Global Sample Size
has one of the largest and broadest set
of mobile metrics in the industry. Usage and
application data is available in over 50 countries