Introduction to Enterprise 2.0

! Introduction to Enterprise 2.0 speaker: David Saitta - IT freelance consultant Bolzano - April 14, 2009 <david.saitta@gmail.com>

OVERVIEW 1. Evolution 2. Enterprise 2.0 3. Case Study

1. EVOLUTION from Web to Web 2.0 Web 1.0 Web 2.0 “the mostly read-only web” “the wildly read-write web” ~250,000 sites ~80,000,000 sites Collective Intelligence User Published Published User content generated content generated content content 1996 2006 45 million global users 1 billion+ global users

1. EVOLUTION web 2.0 - which tools? • Wiki • Blog • Social Network • Chat • RSS Feed

1. EVOLUTION web 2.0 - which tools? • Wiki Personal • Blog • Social Network • Chat Professional • RSS Feed

1. EVOLUTION web 2.0 - which tools? • Wiki • Blog • Social Network • Chat • RSS Feed

1. EVOLUTION build and share contents

1. EVOLUTION build and share contents Single-author Blogs insights

1. EVOLUTION build and share contents Single-author Blogs insights Multi-author Wikis “agreed-upon” knowledge

1. EVOLUTION build and share contents Collective Intelligence Single-author Blogs insights User-generated, + interlinked and rapidly adaptable bodies of knowledge open to everyone Multi-author Wikis “agreed-upon” knowledge

1. EVOLUTION social software

1. EVOLUTION social software !\"#$%#$0' !\"#$%&'!\"()*%+,'&$-./ Social software links content. &

1. EVOLUTION social software !\"#$%&'!\"()*%+,'&$-./ !\"#$%#$&'($)& *%\"*+%, Social software links content with people. -

1. EVOLUTION social software !\"#!$\"0' !\"#$%&'!\"()*%+,'&$-./ Social software links people. %

1. EVOLUTION social software • It’s no longer about reading the best documents, but most of all ﬁnding the right contact person; • With social software we are able to build up and maintain networks and make them more transparent; • However its successful implementation requires some right conditions: • cultural; • technological; • organizational.

1. EVOLUTION technological condition It’s a mistake to think Web 2.0 is all about the technology, but it’s also a mistake to dismiss the technology.

2. ENTERPRISE 2.0 what is? Enterprise 2.0 is the use of emergent social software platforms within companies, or between companies and their partners or customers. Andrew McAfee Associate Professor, Harvard Business School

2. ENTERPRISE 2.0 = enterprise + web 2.0 • Learning from the web, we can use wiki, blogs, social networks inside a company. • Social Software makes knowledge management successful! • It works on the web!

2. ENTERPRISE 2.0 = enterprise + web 2.0 • Learning from the web, we can use wiki, blogs, social networks inside a company. • Social Software makes knowledge management ? successful! • It works on the web!

2. ENTERPRISE 2.0 = enterprise + web 2.0 • Learning from the web, we can use wiki, blogs, social networks inside a company. • Social Software makes knowledge management ? successful! • It works on the web! Social Software is (unfortunately) just a tool!

2. ENTERPRISE 2.0 knowledge management

2. ENTERPRISE 2.0 knowledge management How many employees are the 1%?

2. ENTERPRISE 2.0 knowledge management • Sharing knowledge is always voluntary, no one can ever be forced; • We share knowledge when we have the right audience, that motivates us and creates the right context; • Social Software alone is not the solution to the old problems of knowledge management. The right conditions have to be actively created.

2. ENTERPRISE 2.0 the only way The key to social software success in business is: INTEGRATION

2. ENTERPRISE 2.0 ﬁnd your way

2. ENTERPRISE 2.0 ﬁnd your way • Start small, but think big. • Agile projects; • Openness is the rule: closed areas only by request; • Openness where possible. Rules where necessary. • !\"#$%&'$()$(*$ Promote innovation; %+,-(\".$\"+%/ • Promote the web, knowledge exchange • private and executive blogs, comments allowed, wikis • Find a good technological partner

2. ENTERPRISE 2.0 evolution %&'(\"!%%)* !\"#$%&'($\")$!\"#$ +$%*,-%*./0 1% rule? Do you remember the

2. ENTERPRISE 2.0 evolution !\"#$%&'!\"()*%+,'! -+\"-,+&.'!\"#$%&'#$(/' 0\",1'\"2,+'*,&&'*$)3')3,',4-&\".,,1/555 Do you remember the 1% rule?

3. CASE STUDY Project Group s.r.l. • Project Group s.r.l. • Consulting company located in Brescia (Italy); • ~10 employees; • an economic growth of the 20% in the last year; • major asset: know-how acquired over 20 years from thousands of projects.

3. CASE STUDY knowledge management problem • documents, projects and other information were “archived” too often only in the employees’ brain; • fragmented in several documents spread on personal computers or notes.

3. CASE STUDY knowledge management problem

3. CASE STUDY knowledge management problem It’s the wrong way!

3. CASE STUDY knowledge management problem It’s the wrong way! • every time reinvent the wheel; • the phase from creation, encoding and reuse of knowledge were neither structured nor automated; • too effort spent on doing every time the same things.

3. CASE STUDY conversion to E2.0 • After about one year from the beginning of the conversion to Enterprise 2.0 • An important learning path was undertaken; • A complete rethinking of the way the Project Group operate; • A new way to coinvolge all the employees in the projects; • Even if it is too early to have real results • Reduction of technological infrastructure by 70% (because of OpenSource adoption); • Reduction of meeting time by 2 hours per week (~ 160 hours per months); • Increasing of communication ﬂows, sharing and reuse of the knowhow; • Better instruments to work from the customer.

In an economy where the only certainty is uncertainty, the one sure source of lasting competitive advantage is knowledge. Ikujiro Nonaka

In an economy where the only certainty is uncertainty, the one sure source of lasting competitive advantage is knowledge. Ikujiro Nonaka ? title: Putting Web 2.0 to Work - Introduction to Enterprise 2.0 speaker: David Saitta <david.saitta@stud-inf.unibz.it>

REFERENCES • http://www.slideshare.net/TSystemsMMS/enterprise-20-knowledge-management-the-wikipedia-myth-1135966 • http://www.slideshare.net/TSystemsMMS/enterprise-20-knowledge-management-people-at-the-center • http://www.slideshare.net/TSystemsMMS/enterprise-20-knowledge-management-getting-started • http://www.slideshare.net/marknadsstod/enterprise-20-and-innovation-presentation • http://www.projectgroup.it • http://www.socialenterprise.it/index.php/2009/04/05/da-enterprise-20-a-pmi-20-il-caso-project-group/ This work was developed for education purpose only.

Introduction to Enterprise 2.0

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