Wildfire case study benefit cosmetics


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Wildfire case study benefit cosmetics

  1. 1. Benefit earns title of #1 selling mascara in the UK, and launches sleek and sophisticated digital presence with the Wildfire Social Marketing Suite.At A GlanceCompany: Benefit CosmeticsGoal: Use social marketing togenerate buzz to market upcomingproducts and heighten publicityaround events in order to boostsales and product launches.Solution: Used the SocialMarketing Suite to create eightunique campaigns that raisedanticipation about the brand’s newline of mascara and create a forumfor fan engagement.Results: The company’s new lineof mascara, promoted solelythrough social channels, becamethe UK’s #1 selling mascara andBenefit increased fan engagement Goal Benefit also ran a co-branded essayby 500% during the 6 months of Benefit Cosmetics does not participate competition with Diet Coke titled, “Win athe campaign. in traditional advertising; instead Benefit ‘Get Glam’ Experience!” which provided uses digital channels as a way to reach its the winners with an opportunity to win a audience and cultivate a forum. The brand trip to an exclusive London event where approached Wildfire because it needed 30 lucky winners received complimentary a social marketing solution to generate Benefit makeovers. word-of-mouth buzz to market products and heighten publicity around high profile Results events. Benefit wanted creative campaigns Using the Wildfire Social Marketing Suite, with little lead time or programming Benefit was able to effectively build eightWildfire provided Benefit with required, which Wildfire could provide. custom campaigns in a minimal amounttailored support and expertise of time. Through consistent messaging via Solution the Suite, the brand captured the title ofwhich allowed Benefit to execute Benefit used the Wildfire Social Marketing UK’s #1 selling mascara. In six months, thecompletely integrated marketing Suite to raise awareness and anticipation company’s efforts resulted in over 90,000campaigns, and generate and about its newest line of mascara. Wildfire’s “Likes” and the number of engaged usersengage 90,000 new fans. extensive templates suited the look and feel increased by 500%. The Wildfire platform’s of the Benefit brand, allowing for creativity flexibility provided Benefit with ways to— asmine Zhang, J and efficiency. The company consistently capture its audience’s attention while Digital Manager of updated its tabs, often highlighting its new still employing an authentic, lighthearted Benefit Cosmetics, UK Ireland products or capitalizing on specific holidays Benefit tone. to maintain engagement using calls-to- action and exclusive prizes. Benefit created Company a forum for fan engagement through Benefit Cosmetics is a iconic cosmetics campaigns such as the successful “Men of manufacturer founded and headquartered Movember” Facebook photo contest, which in San Francisco, California. Founded by allowed for an easily customizable gallery twins Jean and Jane Ford in 1976, the Looking for a powerful, easy-to-use and poll on its page. Another campaign company is known for its funky stores and social marketing platform to grow, highlighted a Facebook milestone: “We’ve packaging. This free-spirited and all newengage and monetize your audience? reached 100,000 fans! We’re giving away approach to beauty is now being sold at over Call us at 1-888-274-0929 x2 1,000 Limited-Edition Benefit T-shirts!” 2,000 counters in 35 countries worldwide.1600 Seaport Blvd., Suite 500, Redwood City, CA 94063 | 888.274.0929 | www.wildfireapp.com | facebook.com/wildfireinteractive | info@wildfire.com 07/12