Lyric media information

Magazine

‘Lyric’ is a new, Monthlymagazine which has a strongBritish theme, which focuseson the genre of R’n’B/ HipHop/ Urban mainstreammusic. It brings it’s reader thelatest info on the UK musicindustry and gets exclusveinterviews wth some of thebiggest artists and getsinside access to the bigsmusic events of the year.Key Facts…Price……………………………………………………£2.50 Male/Female…….…………………………..69%/31%Frequency……………………………………...Monthly Average Age….………………………………………….19Circulation…………………………………………30,425 Target Market………………………….....Men 16-30Launch Date………………………………….1/1/2010 Genre…..............R’n’B/Hip Hop/Dance/Urban

Musical Readers… Lyric Readers:• 83% of readers listen to music everyday• 57% of readers have over 400 songs on their MP3 players• 35% of readers say they have produced some form of music• 43% of readers can play a musical instrument• 31% are thinking of taking a Musical Qualification in the near future• 88% of readers consider music to be an important part of their life• 61% of readers prefer solo artists

Technological Readers… Lyric Readers:• 95% of readers have a Facebook account• 67% of readers say that they listen to music on YouTube• 74% of readers download music from iTunes• 45% of readers communicate with friends through social network sites• 67% have an iPod, 64% of them say they have the latest model• 37% of readers listen to music from their phone, rather than MP3 player• 56% of readers own a laptop

Concert Readers… Lyric Readers:• 87% of readers have been to a gig• 49% have been or plan to go to Glastonbury• 91% of readers prefer live music• 78% of readers have been to Lyric Festival• 39% of readers go to more than 2 gigs a year• 21% of readers have been backstage at a concert• 1 out of 5 readers have performed in front of a crowd

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Lyric media information

by david-hill on Dec 12, 2011

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