Kellogg Company - SCRIPT• 1898 – W.K. Kellogg discovered how to create Kellogg’s Corn flakes• 1906 – the battle creek toasted corn flake company was opened• 1922 – Kellogg’s arrives in the UK and sales in supermarkets all over the INTERESTING FACTS country First company to use tv ad for main• 1950 Kellogg’s launches way ad Special K and Kellogg’s Frosties INTRO: Hello, My name is Davina Bucknor and I’m presenting my product Kellogg’sWell talking about Frosties, it a Frosties. The for topic im going to be cereal that young children to talking about today are> brand research, people in their mid teens product history, primary and my Ideas enjoy for breakfast. What BRAND RESEARCH makes this product such a Kellogg is a multinational food success is Kellogg’s frosties manufacturing company. Mascot Tony the tiger
Product History - FrostiesFrosties was created in 1950.Frosties (originally called sugarfrosted flakes) has developedand changed the graphics oftheir packaging through out theyears.TWO FACTS ABOUT FROSTIES-In 2008 93% thought that tonytiger is suitable for frosties
Product History – Tony the TigerWhat promotes their productthe most is their recognisablecartoon mascot Tony theTiger. Tony the tiger was Leo Burnett is a artchosen out three other director and graphicmascots to be the mascot of designerFrosties.And 60 years on tony thetiger is still going strong
CompetitorsSCRIPT: Competitors are always trying to beatothers who do the similar products in the samecategory. Nestle is one of them. One of theproducts Nestlé sell are cereals. I did a swotanalysis of the company. One of theirstrengths is having a green banner on top oftheir cereal that clearly it has wholegrain.
CompetitorsWeetabix is another companycompeting against Kellogg. Othercompanies like supermarketbrands are also competitorsbecause their products arecheaper than the bigger brandsand again their products are seenas a healthier choice of cereal.
Market – SWOT Analysis Before I get onto my Ideas I did a swot analysis of Frosties *Then talk about different points in the S.W.O.T Analysis and how that effects my idea
Idea- feasability study, ASA, Final idea and budget