CILIP, York

Slide 1: Web 2.0 It's Okay to Play! Dave Pattern, Library Systems Manager University of Huddersfield d.c.pattern@hud.ac.uk 23/Nov/2007 CILIP Yorkshire & Humber 1

Slide 2: Workshop menu • Web 2.0 & Library 2.0 • Blogs • RSS feeds • Tagging, folksonomies and mashups – LibraryThing and Flickr • Wikis • Social networking – Facebook and ning.com • Social bookmarking 23/Nov/2007 CILIP Yorkshire & Humber 2

Slide 3: Disclaimer 23/Nov/2007 CILIP Yorkshire & Humber 3

Slide 4: 23/Nov/2007 CILIP Yorkshire & Humber 4

Slide 5: Question time! 23/Nov/2007 CILIP Yorkshire & Humber 5

Slide 6: Question time! • Do you regularly use a mobile phone? http://www.flickr.com/photos/ari/362924278/ 23/Nov/2007 CILIP Yorkshire & Humber 6

Slide 7: Question time! • do U snd txt msgz? http://www.flickr.com/photos/jessicamills/231072148/ 23/Nov/2007 CILIP Yorkshire & Humber 7

Slide 8: Question time! • Do you have your own MP3 player? http://www.flickr.com/photos/nez/268673268/ 23/Nov/2007 CILIP Yorkshire & Humber 8

Slide 9: Question time! • Do have broadband internet access at home? http://www.flickr.com/photos/jacksonlee/6222523/ 23/Nov/2007 CILIP Yorkshire & Humber 9

Slide 10: Question time! • Do you have wireless internet access at home? http://www.flickr.com/photos/travelinlibrarian/113353477/ 23/Nov/2007 CILIP Yorkshire & Humber 10

Slide 11: Question time! • Do you regularly use your home PC or laptop for more than an hour each evening? http://www.flickr.com/photos/richardholden/340601444/ 23/Nov/2007 CILIP Yorkshire & Humber 11

Slide 12: Question time! • Do you regularly use your home PC or laptop for 2 or 3 hours an evening? http://www.flickr.com/photos/aaronjacobs/64368770/ 23/Nov/2007 CILIP Yorkshire & Humber 12

Slide 13: Question time! • Do have your own weblog / blog? http://www.blogger.com 23/Nov/2007 CILIP Yorkshire & Humber 13

Slide 14: Question time! • Do you regularly read other peoples weblogs and/or contribute to other weblogs? http://orweblog.oclc.org/archives/001325.html 23/Nov/2007 CILIP Yorkshire & Humber 14

Slide 15: Question time! • Do you use Wikipedia? http://www.flickr.com/photos/jessicamills/231072148/ 23/Nov/2007 CILIP Yorkshire & Humber 15

Slide 16: Question time! • Have you ever edited a page on Wikipedia? http://www.flickr.com/photos/jessicamills/231072148/ 23/Nov/2007 CILIP Yorkshire & Humber 16

Slide 17: Question time! • Do you regularly use instant messaging or online chat? – e.g. AIM, Yahoo! Messenger, MSN, gTalk, Jabber, ICQ, Meebo, etc http://imagine-msn.com/messenger/launch/en-GB/ 23/Nov/2007 CILIP Yorkshire & Humber 17

Slide 18: Question time! • Do you use VOIP? – e.g. Skype http://www.skype.com 23/Nov/2007 CILIP Yorkshire & Humber 18

Slide 19: Question time! • Do you have a games console at home? http://www.flickr.com/photos/jstar/336785888/ 23/Nov/2007 CILIP Yorkshire & Humber 19

Slide 20: Question time! • Do you play games online and/or visit virtual worlds – e.g. World of Warcraft, Second Life, etc? http://www.flickr.com/photos/christajoy42/354580876/ 23/Nov/2007 CILIP Yorkshire & Humber 20

Slide 21: Web 2.0 23/Nov/2007 CILIP Yorkshire & Humber 21

Slide 23: Web 1.0 23/Nov/2007 CILIP Yorkshire & Humber 23

Slide 24: Web 1.0 • Slow access speeds (e.g. dial-up modem) • Limited availability • Static web pages • Little interactivity • Mostly text …lots and lots of text …on a grey background! • Web sites that would only work with one type of web browser • The “Read Only Web” 23/Nov/2007 CILIP Yorkshire & Humber 24

Slide 25: Web 2.0 • Fast access speeds (e.g. broadband) • Wide availability (e.g. wireless) • Dynamic web pages • High interactivity • Lots of multimedia • Web sites that work on many devices (e.g. PCs, mobile phones, etc) • The “Read/Write Web” 23/Nov/2007 CILIP Yorkshire & Humber 25

Slide 27: Some Web 2.0 concepts • Applications delivered via a web browser • Exploiting and (sometimes freely) sharing data • User participation, empowerment, and collaboration • Social networking • Communities of interest • Tagging and folksonomies • Mashups and other unintended uses 23/Nov/2007 CILIP Yorkshire & Humber 27

Slide 28: Two Point “Oh” • Evolutionary rather than revolutionary 23/Nov/2007 CILIP Yorkshire & Humber 28

Slide 29: Two Point “Ho-ho-ho” 23/Nov/2007 CILIP Yorkshire & Humber 29

Slide 30: Some facts and figures • nearly 1 billion images on Flickr • 200 million MySpace accounts • 175 million edits on Wikipedia • 70 million blogs tracked by Technorati • 42 million Facebook accounts • 16 million books on LibraryThing • 5.7 million editors on Wikipedia • 2 million Wikipedia articles 23/Nov/2007 CILIP Yorkshire & Humber 30

Slide 31: The “Network Effect” 23/Nov/2007 CILIP Yorkshire & Humber 31

Slide 32: The “Network Effect” 23/Nov/2007 CILIP Yorkshire & Humber 32

Slide 33: The “Long Tail” • coined in 2004 by Chris Anderson (Wired) • ...an Amazon employee described the Long Tail as follows: \"We sold more books today that didn't sell at all yesterday than we sold today of all the books that did sell yesterday.” – Wikipedia article on “The Long Tail” 23/Nov/2007 CILIP Yorkshire & Humber 33

Slide 34: The “Long Tail” 23/Nov/2007 CILIP Yorkshire & Humber 34

Slide 35: So, who’s doing all this stuff? 23/Nov/2007 CILIP Yorkshire & Humber 35

Slide 36: US online demographics Pew Report: Generations Online (Oct 2007) 23/Nov/2007 CILIP Yorkshire & Humber 36

Slide 37: University of Illinois Survey (2006) • “College Students' Internet Uses” – 1,300 respondents – 91% get information for school work online – 83% access the Internet several times a day – 78% use Facebook and 51% use MySpace – 38% use Wikipedia – 33% create content for blogs / web journals – 1.7% don’t know what a search engine is – 0.2% don’t know what instant messaging is http://results.webuse.org/uic06/ 23/Nov/2007 CILIP Yorkshire & Humber 37

Slide 38: “Saga launches social website for over-50s” 23/Nov/2007 CILIP Yorkshire & Humber 38

Slide 39: Library 2.0 23/Nov/2007 CILIP Yorkshire & Humber 39

Slide 41: Library 2.0 • “...a loosely defined model for a modernized form of library service that reflects a transition within the library world in the way that services are delivered to users. This includes online services such as the use of OPAC systems and an increased flow of information from the user back to the library.” – Wikipedia article for “Library 2.0” 23/Nov/2007 CILIP Yorkshire & Humber 41

Slide 42: Library 2.0 is… • “a state of mind” • “a new name for ideas librarians have been discussing for quite some time” • “gives us new tools to carry out the best practices libraries have had for many years” • “anything that challenges the traditional approach to conducting library business” • “just a faddish catchphrase” 23/Nov/2007 CILIP Yorkshire & Humber 42

Slide 43: Library 2.0 • Use of “2.0” technologies (blogs, wikis, RSS feeds, etc) • More actively involve users in service developments • User centric developments & initiatives • Delivering services directly to users • Libraries without walls (“The Third Place”) • The “Read/Write Library” 23/Nov/2007 CILIP Yorkshire & Humber 43

Slide 44: Library 2.0 • Challenges us to: – be more flexible – embrace change – be more willing to take risks – give library staff the opportunity to play and experiment – go to where our users are, rather than force them to come to us – give our users opportunities to contribute 23/Nov/2007 CILIP Yorkshire & Humber 44

Slide 45: Library 2 point “No!” 23/Nov/2007 CILIP Yorkshire & Humber 45

Slide 46: Librarian 2.0? 23/Nov/2007 CILIP Yorkshire & Humber 46

Slide 47: Librarian 2.0! 23/Nov/2007 CILIP Yorkshire & Humber 47

Slide 48: Blogs 23/Nov/2007 CILIP Yorkshire & Humber 48

Slide 49: Blogs and blogging • A blog (a portmanteau of “web log”) is a website where entries are written in chronological order and commonly displayed in reverse chronological order. “Blog” can also be used as a verb, meaning to maintain or add content to a blog. – Wikipedia 23/Nov/2007 CILIP Yorkshire & Humber 49

Slide 50: Blogs types and libraries • Institutional blogs – usually formal – usually publicity and news • Personal blogs (librarians & library staff) – around 25% blog anonymously – online diary – community and topical discussion – advocacy – personal development 23/Nov/2007 CILIP Yorkshire & Humber 50

Slide 51: Library blogs • University of Glamorgan, LRC Blog • New York Institute of Technology Library Blog • Ann Arbor District Library • Ohio University Libraries News • Cambridge Libraries Blog (Canada) • Thomas Ford Memorial Library • Delany Library News University of Worcester ILS Matters • 23/Nov/2007 CILIP Yorkshire & Humber 51

Slide 52: Internal library blogs • BarnardRefDesk • Bibliographic Services, McMaster University Lib • Grapevine, University of Huddersfield 23/Nov/2007 CILIP Yorkshire & Humber 52

Slide 57: Library staff blogs • Moira Bent, Moira's Info Lit Blog • David Bigwood, Catalogablog • Tom Roper's Weblog • Metalibrarian • David Lee King • Annoyed Librarian • Peter Godwin Jane Secker • • Pete Smith, Library Too 23/Nov/2007 CILIP Yorkshire & Humber 57

Slide 58: Blogs 23/Nov/2007 CILIP Yorkshire & Humber 58

Slide 61: Starting your own blog • Who is your target audience? • Do you want to host it yourself or use an externally hosted option? – how approachable is your IT Dept? • Will it be formal or informal? • Comment moderation? 23/Nov/2007 CILIP Yorkshire & Humber 61

Slide 62: Doing it yourself • You’ll need your own web server – typically running MySQL and PHP • More control over “look & feel” • Popular blog software (Open Source) – WordPress – Textpattern – Drupal • Popular blog software (Commercial) – Movable Type 23/Nov/2007 CILIP Yorkshire & Humber 62

Slide 63: Externally hosted options • Usually free, although there might be adverts • Less control over “look & feel” – WordPress – LiveJournal – MySpace – TypePad – Blogger 23/Nov/2007 CILIP Yorkshire & Humber 63

Slide 64: Finding blogs • Look at the blogrolls on your fave blogs • General blog search engines… – Technorati – Google Blog Search • …or just Library blogs… – LibWorm – LISZEN – HotStuff (Huddersfield) 23/Nov/2007 CILIP Yorkshire & Humber 64

Slide 65: Thomas Ford Memorial Library, Illinois 23/Nov/2007 CILIP Yorkshire & Humber 65

Slide 66: Thomas Ford Memorial Library, Illinois 23/Nov/2007 CILIP Yorkshire & Humber 66

Slide 67: Ball State University, Indiana 23/Nov/2007 CILIP Yorkshire & Humber 67

Slide 70: Micro-blogging 23/Nov/2007 CILIP Yorkshire & Humber 70

Slide 71: Micro-blogging • Micro-blogging is a form of blogging that allows users to write brief text updates (usually less than 200 characters) and publish them … These messages can be submitted by a variety of means, including text messaging, instant messaging, email, MP3 or the web. – Wikipedia 23/Nov/2007 CILIP Yorkshire & Humber 71

Slide 72: Micro-blogging • Twitter: – Casa Grande Library – Nebraska Library Commission, reference questions – University of Illinois, UGL alerts – “A Guide to Twitter in Libraries” –“ Twitter Explained for Librarians, or 10 ways to use ” 23/Nov/2007 CILIP Yorkshire & Humber 72

Slide 73: RSS 23/Nov/2007 CILIP Yorkshire & Humber 73

Slide 74: RSS feeds 23/Nov/2007 CILIP Yorkshire & Humber 74

Slide 75: RSS feeds • RSS is a family of Web feed formats used to publish frequently updated content such as blog entries, news headlines or podcasts … RSS makes it possible for people to keep up with their favourite web sites in an automated manner that's easier than checking them manually. – Wikipedia 23/Nov/2007 CILIP Yorkshire & Humber 75

Slide 76: RSS feeds • Keep up with what’s new! • RSS feeds are designed to be read by a computer rather than by a human – e.g. RSS aggregator software • Many websites can also display RSS feeds – Bloglines – iGoogle and Google Reader – MyYahoo 23/Nov/2007 CILIP Yorkshire & Humber 76

Slide 77: Some general RSS feeds • BBC News • Met Office • BBC Weather Centre • Radio 4, Today • National Library for Health • Highways Agency • 10 Downing Street • UK National Newspaper RSS Feeds 23/Nov/2007 CILIP Yorkshire & Humber 77

Slide 78: Library RSS feeds • The Bookseller • “EBSCO Finally Gets RSS Right” • New acquisitions… – College of New Jersey – University of Kent – St. John's College 23/Nov/2007 CILIP Yorkshire & Humber 78

Slide 79: Tagging & folksonomies 23/Nov/2007 CILIP Yorkshire & Humber 79

Slide 80: Tagging and folksonomies • A tag is a (relevant) keyword or term associated with or assigned to a piece of information (e.g. a picture, article, or video clip), thus describing the item and enabling keyword-based classification of information – Wikipedia 23/Nov/2007 CILIP Yorkshire & Humber 80

Slide 81: Tagging and folksonomies • A folksonomy is the practice and method of collaborative categorization using freely-chosen keywords called tags … A combination of the words “folk” (or “folks”) and “taxonomy”. – Wikipedia 23/Nov/2007 CILIP Yorkshire & Humber 81

Slide 82: Tagging in action • Flickr – photograph sharing website – mashups… • flickrvision, retrievr, Colr Pickr, Flickr Suduko • LibraryThing – personal book collections – LibraryThing for Libraries – e.g. • Danbury Library • Randolph County 23/Nov/2007 CILIP Yorkshire & Humber 82

Slide 83: Westmont Public Library, Illinois 23/Nov/2007 CILIP Yorkshire & Humber 83

Slide 86: Flickr – 365 Library Days Project 23/Nov/2007 CILIP Yorkshire & Humber 86

Slide 87: Web services, APIs & mashups 23/Nov/2007 CILIP Yorkshire & Humber 87

Slide 88: Web services and mashups • FRBR services: – OCLC xISBN – LibraryThing thingISBN • Amazon – Amazon Web Services (reviews, covers, etc) • Example mashups: – Harry Potter (xISBN + Amazon) – amaztype (Amazon) – dartmaps (Google Maps) 23/Nov/2007 CILIP Yorkshire & Humber 88

Slide 89: Wikis 23/Nov/2007 CILIP Yorkshire & Humber 89

Slide 90: Wikis • A wiki is a collaborative website which can be directly edited by anyone with access to it ... A wiki is essentially a database for creating, browsing and searching information. – Wikipedia 23/Nov/2007 CILIP Yorkshire & Humber 90

Slide 91: Library wikis • University of Connecticut Libraries' Staff • Stevens County Rural Library District • Huddersfield, Electronic Resources • Huddersfield, Info Desk • University of South Carolina Aiken Library • Ohio University Libraries Biz Wiki • Library Success: A Best Practices Wiki 23/Nov/2007 CILIP Yorkshire & Humber 91

Slide 92: Setting up a wiki • Hosting it yourself – MediaWiki (PHP + MySQL) – TWiki (Perl) – PmWiki (PHP) 23/Nov/2007 CILIP Yorkshire & Humber 92

Slide 93: Setting up a wiki • Externally hosted – usually with adverts – pbwiki – Wikispaces • Even more options at… – WikiMatrix 23/Nov/2007 CILIP Yorkshire & Humber 93

Slide 94: Social networking 23/Nov/2007 CILIP Yorkshire & Humber 94

Slide 95: Social networking • Communities of common interest – hobbies, work, organisations, music, etc • Users… – create profiles – add friends – join groups – discover new “stuff” 23/Nov/2007 CILIP Yorkshire & Humber 95

Slide 96: Social networking • Facebook • library20.ning.com • MySpace 23/Nov/2007 CILIP Yorkshire & Humber 96

Slide 97: Social networking (UK) • “…at Durham University the IT services department has taken action to reduce the amount of bandwidth swallowed by social networking. Our correspondent reports that action to deprioritise Facebook between 8.30am and 5.30pm \"has lead to a rather remarkable drop off in the number of students in any of the university libraries\".” The Register (May 2007) 23/Nov/2007 CILIP Yorkshire & Humber 97

Slide 98: Social networking (UK) • “HSBC is to abandon plans to scrap interest-free overdrafts for students leaving university this summer. Thousands of students on Facebook had threatened to boycott the bank. The National Union of Students said this made all the difference to the protest.” BBC: Bank's U-turn on student charges (Aug 2007) 23/Nov/2007 CILIP Yorkshire & Humber 98

Slide 99: Social networking (UK) • “Keele University has ordered its students to watch their mouths on Facebook, and asked them not to express dissatisfaction with the institution… The administration was provoked by a Facebook group called \"James Knowles is a Tw*t\". Professor James Knowles is an English literature academic at the Staffordshire university.” The Register (May 2007) 23/Nov/2007 CILIP Yorkshire & Humber 99

Slide 100: Social networking (UK) • “Students at Oxford University are being warned that university authorities are using the Facebook website to gain evidence about unruly post-exam pranks. The student union has urged students to tighten their security settings on the social networking website, to stop dons viewing their details.” BBC: Unruly students' Facebook search (July 2007) 23/Nov/2007 CILIP Yorkshire & Humber 100

Slide 101: Social networking (UK) • “A university student has been telling how a social networking website was used to set up a group which aimed to target him with bullying and hate. Graham … who also works as a library assistant at the University of Kent, said the Facebook group had existed for weeks before he knew of it.” BBC: 'Fat library man' bullied online (Jul 2007) 23/Nov/2007 CILIP Yorkshire & Humber 101

Slide 102: Social bookmarking 23/Nov/2007 CILIP Yorkshire & Humber 102

Slide 103: Social bookmarking • Social bookmarking is a way for internet users to store, classify, share and search Internet bookmarks. Other users with similar interests can view the links by topic, category, tags, or even randomly. – Wikipedia 23/Nov/2007 CILIP Yorkshire & Humber 103

Slide 104: Social bookmarking • del.icio.us • Connotea 23/Nov/2007 CILIP Yorkshire & Humber 104

Slide 105: More examples… 23/Nov/2007 CILIP Yorkshire & Humber 105

Slide 106: McCracken County Public Library, Kentucky 23/Nov/2007 CILIP Yorkshire & Humber 106

Slide 107: St. Joseph County Public Library, Indiana 23/Nov/2007 CILIP Yorkshire & Humber 107

Slide 108: Huddersfield 23/Nov/2007 CILIP Yorkshire & Humber 108

Slide 109: Gwinnett County Public Library • Rock the Shelves 2005 – www.flickr.com/photos/michaelcasey/sets/632151/ 23/Nov/2007 CILIP Yorkshire & Humber 109

Slide 110: Biblioteksvar, Norway 23/Nov/2007 CILIP Yorkshire & Humber 110

Slide 111: Hennepin County Library 23/Nov/2007 CILIP Yorkshire & Humber 111

Slide 112: Glasgow University Library 23/Nov/2007 CILIP Yorkshire & Humber 112

Slide 113: Charlotte & Mecklenburg County Public Library 23/Nov/2007 CILIP Yorkshire & Humber 113

Slide 114: Charlotte & Mecklenburg County Public Library 23/Nov/2007 CILIP Yorkshire & Humber 114

Slide 115: Dance your fines away… • “Yesterday I had the pleasure of meeting a teen librarian who keeps Dance Dance Revolution (DDR) set up all the time so she can invoke it as need be. For example, if a teen has overdue books, she will dance-off against the person, and if the teen wins, the librarian will waive the fines.” The Shifted Librarian: Gaming for Fines (Jan 2007) 23/Nov/2007 CILIP Yorkshire & Humber 115

Slide 116: La Crosse Public Library, Wisconsin 23/Nov/2007 CILIP Yorkshire & Humber 116

Slide 117: Thank you! Any questions? 23/Nov/2007 CILIP Yorkshire & Humber 117

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