Westminster Local SEO Presentation

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This is a presentation I put together for the marketing class over at Westminster College. I focus on basic Local SEO optimization, but also go into up and coming technology that I predict will affect local SEO.

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Westminster Local SEO Presentation

  1. 1. David DeMilleSr. Enterprise Strategist@daveydemilleboostability.com/about-us/careers
  2. 2. You Are Here.@daveydemille
  3. 3. Data. Data Everywhere.@daveydemille
  4. 4. Street Smarts@daveydemille
  5. 5. @daveydemilleMake Me a Map
  6. 6. Map Maker
  7. 7. Out with the Old@daveydemille
  8. 8. In with the New@daveydemille
  9. 9. Profit?STEP 3: PROFIT!@daveydemilleSTEP 1: CREATE GOOGLE + LOCALLISTINGSTEP 2: ??????
  10. 10. Centroid@daveydemille
  11. 11. Get to Know Your Neighborswww.census.gov@daveydemille
  12. 12. Wording is Key@daveydemille
  13. 13. Waste not, Want not.@daveydemille
  14. 14. Play the Game@daveydemilleNAP
  15. 15. Word of Mouth@daveydemilleAverage # of Reviews: 308
  16. 16. Will it Blend?@daveydemille
  17. 17. Apple Maps?@daveydemille
  18. 18. New, Now, Next.
  19. 19. A Search by Any Other Input@daveydemille
  20. 20. Focus on Mobile@daveydemille
  21. 21. Geo-Fencing@daveydemille
  22. 22. Activity Recognition
  23. 23. Out With the Old
  24. 24. In With the New
  25. 25. Customization
  26. 26. Circles on Maps
  27. 27. Be Thorough
  28. 28. Be Human
  29. 29. Be Excited
  30. 30. SourcesSlide 3:getlisted.org/resources/local-search-data-providers.aspxSlide 4: theatlantic.com/technology/archive/2012/09/how-google-builds-its-maps-and-what-it-means-for-the-future-of-everything/261913/Slide 7:googleandyourbusiness.blogspot.com/2013/04/improving-look-and-feel-of-google_2.htmlSlide 15:searchengineland.com/meet-the-google-onebox-plus-box-direct-answers-the-10-pack-26706Slide 16:apple.com/ios/maps/Slide 20:http://instagram.com/p/W2FCksR9-e/Slides 6, 21, 22:https://developers.google.com/events/io/
  31. 31. @daveydemilleThank You!

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