Design is-how-it-works

Design is howit worksDavid Wright / NPR@dwjr

Thank you to my smart friends:Callie Neylan Michael YochJeremy Pennycook Ian AdelmanPaulo Lopez Tyson EvansMax Pfennighaus Bill CouchPatrick Cooper Matt MansfieldBenjamin Dauer Justin FerrellWes Lindamood Matt ThompsonStephanie Slobodian Ron CoddingtonVince Farquharson Michael ManessJoel Sucherman Laura RamosKinsey Wilson Irakli NadareishviliMiranda Mulligan Marc Lavallee

About me • Newseum • Knight Ridder/Tribune • USA TODAY • NPR

Platform ≠ storytellingI don’t work in the newsroom.

Holy crap! We are working in the future.DreamWorks / 20th Century Fox

We’re really good at tellingstories, but ...News design seems stuck becausewe can’t keep up with our audience’sexpectations.

152 choicesin the top navigation.

We’re running the risk ofgetting our asses kickedQuite possibly with our own content.

Unsolicited NYTimes redesign by Andy Rutledge

Your competitive set?

WTHR app

Flipboard

GawkerGawker’s conversation curation

Gmail = ubiquitousGawker’s conversation curation

How might we makebetter things?These problems go beyond visual design • Strategy • Money • Technology

Design thinking can help • Context • Research • Empathy (user-centered) • Synthesis ➔ Insights

Why?• Answer the right questions• Better answers, faster• Proactive, not reactive

Five ways to improveyour experiences 1. Experience is everywhere 2. Get your house in order 3. Solve the right problems 4. Evaluate and iterate 5. Understand your materials

1. Experience is everywhere

My father-in-law

Experience is everywhere

Adult Admission to Magic Kingdom Park Adjusted for Inflation to 2010 dollars $80 $60 $ 79US Dollars $40 $ 21 $20 $0 1975 1980 1985 1990 1995 2000 2005 2010 Sources: allears.net / US Gov Experience is everywhere

Experience is everywhere

Good experiencescreate value.

2. Get your house in order

creative commons photo by flickr user kenmccownGet your house in order

Traditional baggage Distribution vs. Contentpaid to manage risk paid to tell stories

Instead: Technologists Product Shepherds User Experience

Good experience thrivesin organizations wheredesign is respected.Subtitle

3. Evaluate and iterate

If you’re not agile, you’redoing it wrong • Small • Multidisciplinary • Empowered • AccountableEvaluate and iterate

Evaluate and iterate

Tappableprototype

4. Solve the right problems

Journalists are pre-wiredfor success • Ask questions • Challenge the status-quo • Readers are fickleSolve the right problems

You’re probably focusedon the wrong ideas • “Weaponize metrics” • Twitter + Surveys • FacebookSolve the right problems

5. Understand how things work

We say “build”for a reason.Understand how things work

Handing a PSD to adeveloper does not makeyou a web designer.Understand how things work

Understand how things work

Understand how things work Interaction Design

Don’t get your ass kicked: 1. Experience is everywhere 2. Get your house in order 3. Solve the right problems 4. Evaluate and iterate 5. Understand your materials

Start small: • Little experiments • Skunk works can be cheap • Google is free • Show, don’t tell

Thanks!@dwjr

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Design is-how-it-works

by David Wright on Sep 24, 2012

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