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Tools for social media strategy

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presentation for small business social media marketing with a special attention to real estate and mortgage marketing

presentation for small business social media marketing with a special attention to real estate and mortgage marketing

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Transcript

  • 1. Tools for Social Media Strategy
    Dave Woodson
  • 2. Blogging
    Self-hosted – most preferred
    - SEO
    - Free & Premium Themes
    - Plug-ins
    - IDX
  • 3. Blogging
    Self-hosted – most preferred
    - SEO
    - Free & Premium Themes
    - Plug-ins
    - IDX
    • Searchable Profile
    • 4. Agent to Agent Learning
    • 5. Referral Tool
    • 6. Great Real Estate Community
  • Blogging
    Self-hosted – most preferred
    - SEO
    - Free & Premium Themes
    - Plug-ins
    - IDX
    • Searchable Profile
    • 7. Agent to Agent Learning
    • 8. Referral Tool
    • 9. Great Real Estate Community
    • 10. 100% Free
    • 11. Great WordPressMult-user platform
    • 12. An up & coming Real Estate Community
    • 13. SEO
  • Plug-ins
  • 14. Facebook Profile Page
    • Over 600 Million users
    • 15. Over 50% are active on a daily basis
    • 16. 96% of “Millennials” use
    • 17. 48% of 18 to 34 year olds use
    • 18. fastest growing segment – Women 50 and older
    • 19. over 35 Crowd = 30% or more of Facebook
    Of the 206.2 Millions Internet users – 71% Plus use Facebook
  • 20. Facebook Business Page
    • Nearly 2 million “fan” pages
    • 21. fans interact with those businesses that interact
    • 22. there is a 20% higher interaction for those that post outside of regular business hours
    • 23. best content: Pics, Video and Questions
    • Over 100 million users
    • 24. every Fortune 500 and nearly every Fortune 1000
    • 25. 40% of users make $100K plus a year
    • 26. great content provider
    • 27. awesome tool to show of your expertise
    Answers & Groups
  • 28.
    • Over 175 Million Users PLUS
    • 29. a growing community in #Michiana, #SWMI & #NWIndiana
    • Over 175 Million Users PLUS
    • 30. a growing community in #Michiana, #SWMI & #NWIndiana
    TOOLS – I use
    C:UsersDaveDownloadshoot.png
  • 31. Photo Sharing
  • 32. Video
  • 33. Video Editing
  • 34. Tools I love & use almost every day
  • 35.
  • 36. Going Mobile