Facebook timelines-for-pages by dave woodson

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Facebook timelines-for-pages by dave woodson

  1. 1. By Dave Woodson | DaveWoodson.com | Dave@DaveWoodson.com | (219)872-8000
  2. 2. FACEBOOK IN 2012 850 million monthly active users 480 million daily active users 425 million monthly active users who used Facebook mobile products Available in more than 70 languages Accounts for more than 95% of social networking
  3. 3. THE TIMELINES LAYOUT Introduced to Pages on Feb. 29th Grace period until March 31st All pages switch to the new Timeline layout on March 31st. Many new changes such as no default landing page, bigger custom page width, large cover image plus many more
  4. 4. Whats New with Timelines?Cover Image Friend FeedProfile Picture Pin PostsAbout Section MilestonesApp Display Starred StoriesHighlight Feed Private MessageTimeline Navigation Admin PanelActivity Feed Activity Log
  5. 5. 1. Cover Image2. Profile Picture3. Timeline4. About Section5. Apps6. Highlights7. Composer8. Pinned Post9. Friend Activity
  6. 6. COVER IMAGE
  7. 7. WHAT CANNOT BE ON THE COVER 851 x 315 pixels (min. 399 pixels wide) Make it stand out; represent your brand well NO – Price or purchase info NO – Contact info such as website, ph. no., address NO – Like or Share references NO – Calls to Action i.e Click Like, Sign up Now
  8. 8. GREAT COVER IMAGE EXAMPLES
  9. 9. PROFILE PICTURE 180 x 180 pixels – gets resized to 32 x 32 pixels Follows you around Facebook and the Web Should be your logo, brand, product or spokesperson If your brand is you, use a headshot Can be creatively combined with your Cover Image
  10. 10. COMBINING PROFILE PICTURE & COVER IMAGE
  11. 11. ABOUT SECTION 155 characters long Good to include URL (start with http:// to make it clickable) If URL is too long, use shortening service (bit.ly) Should describe your company and what you do Entire box is automatically linked to your Info page
  12. 12. APP DISPLAY Only 4 displayed –users must click the drop down / more arrow 1st one – photos, can’t be changed; others can – make good use of this prime real estate Thumbnail is customizable – 111 x 74 pixels Choose thumbnails that encourage the user to click
  13. 13. HIGHLIGHT FEED Allows users ability to choose how they interact with your page Highlights – what FB deems most important Posts by Page – only admins’ posts shown Posts by Others – everyone except admins’ posts. Allows users to see what others are saying about your brand
  14. 14. TIMELINE NAVIGATION Allows users to easily navigate your page by date Since users can now dig deeper into your page’s history, make sure you prune your page Go through each date in your page’s past and ask,“Does this represent my company the way I want it to?”
  15. 15. TIMELINE NAVIGATION CONT’D Statistics box appears at the end of each month Shows what / who the page has liked, how many likes the page has and how many people are “talking about this” i.e. engaging with your page
  16. 16. ACTIVITY FEED Activity Feed is the new Wall Facebook’s Edgerank algorithm decides which stories are to be displayed and which are to be hidden. Admins can change / edit any post with the little pencil icon at the top right of all posts. Admins can also disable posting for specific fans in case someone starts spamming your page
  17. 17. PIN POSTS Pinning posts keeps it at the top of your activity feed for 7 days Use it for important updates, contests, announcements etc Add links and additional info in the description Pin posts by clicking pencil icon at the top right of the post
  18. 18. FRIEND FEED Focuses on highlighting the users’ friends’ interaction with the page. Shows interaction from your fans’ friends Increases social proof Feature can be turned off in admin panel
  19. 19. MILESTONES Used to highlight important dates & events Admins set the date of milestones which enter the timeline at that date Milestones hold more weight in FB’s algorithm so they will appear in more fans’ newsfeeds Use for new store opening, new product launch, when you company was founded etc
  20. 20. STARRED STORIES Any post can be starred so that it stands out Similar to Milestones but not as big of an event Stretch to fill up entire page (both sides) Dates can be changed so they appear where you want them to in your page’s timeline
  21. 21. PRIVATE MESSAGE Fans and non-fans can send messages to pages This feature can be turned on or off Pages can only respond – not initiate a conversation Pages can only send 2 messages back for every 1 received Not to be used to sell – use it to build trust and relationships with your fans
  22. 22. ADMIN PANEL Appears at the top of your page Can be hidden from view Allows for quick access to stats such as notifications, likes, messages and Insights Also where you edit your page info and settings
  23. 23. ACTIVITY LOG Allows admins to see page activity broken down by category Provides admins with easy access to all parts of their page
  24. 24. WRAP UP Timelines become mandatory as of March 31st 2012. Default landing pages / welcome tabs do NOT exist inside the new timelines layout All apps will function as normal Custom page sizes have increased to 810 pixels wide Embrace the changes or become obsolete!
  25. 25. For More information Call Dave @ (219)872-8000

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