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Facebook timelines-for-pages by dave woodson

Facebook timelines-for-pages by dave woodson






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    Facebook timelines-for-pages by dave woodson Facebook timelines-for-pages by dave woodson Presentation Transcript

    • By Dave Woodson | DaveWoodson.com | Dave@DaveWoodson.com | (219)872-8000
    • FACEBOOK IN 2012 850 million monthly active users 480 million daily active users 425 million monthly active users who used Facebook mobile products Available in more than 70 languages Accounts for more than 95% of social networking
    • THE TIMELINES LAYOUT Introduced to Pages on Feb. 29th Grace period until March 31st All pages switch to the new Timeline layout on March 31st. Many new changes such as no default landing page, bigger custom page width, large cover image plus many more
    • Whats New with Timelines?Cover Image Friend FeedProfile Picture Pin PostsAbout Section MilestonesApp Display Starred StoriesHighlight Feed Private MessageTimeline Navigation Admin PanelActivity Feed Activity Log
    • 1. Cover Image2. Profile Picture3. Timeline4. About Section5. Apps6. Highlights7. Composer8. Pinned Post9. Friend Activity
    • WHAT CANNOT BE ON THE COVER 851 x 315 pixels (min. 399 pixels wide) Make it stand out; represent your brand well NO – Price or purchase info NO – Contact info such as website, ph. no., address NO – Like or Share references NO – Calls to Action i.e Click Like, Sign up Now
    • PROFILE PICTURE 180 x 180 pixels – gets resized to 32 x 32 pixels Follows you around Facebook and the Web Should be your logo, brand, product or spokesperson If your brand is you, use a headshot Can be creatively combined with your Cover Image
    • ABOUT SECTION 155 characters long Good to include URL (start with http:// to make it clickable) If URL is too long, use shortening service (bit.ly) Should describe your company and what you do Entire box is automatically linked to your Info page
    • APP DISPLAY Only 4 displayed –users must click the drop down / more arrow 1st one – photos, can’t be changed; others can – make good use of this prime real estate Thumbnail is customizable – 111 x 74 pixels Choose thumbnails that encourage the user to click
    • HIGHLIGHT FEED Allows users ability to choose how they interact with your page Highlights – what FB deems most important Posts by Page – only admins’ posts shown Posts by Others – everyone except admins’ posts. Allows users to see what others are saying about your brand
    • TIMELINE NAVIGATION Allows users to easily navigate your page by date Since users can now dig deeper into your page’s history, make sure you prune your page Go through each date in your page’s past and ask,“Does this represent my company the way I want it to?”
    • TIMELINE NAVIGATION CONT’D Statistics box appears at the end of each month Shows what / who the page has liked, how many likes the page has and how many people are “talking about this” i.e. engaging with your page
    • ACTIVITY FEED Activity Feed is the new Wall Facebook’s Edgerank algorithm decides which stories are to be displayed and which are to be hidden. Admins can change / edit any post with the little pencil icon at the top right of all posts. Admins can also disable posting for specific fans in case someone starts spamming your page
    • PIN POSTS Pinning posts keeps it at the top of your activity feed for 7 days Use it for important updates, contests, announcements etc Add links and additional info in the description Pin posts by clicking pencil icon at the top right of the post
    • FRIEND FEED Focuses on highlighting the users’ friends’ interaction with the page. Shows interaction from your fans’ friends Increases social proof Feature can be turned off in admin panel
    • MILESTONES Used to highlight important dates & events Admins set the date of milestones which enter the timeline at that date Milestones hold more weight in FB’s algorithm so they will appear in more fans’ newsfeeds Use for new store opening, new product launch, when you company was founded etc
    • STARRED STORIES Any post can be starred so that it stands out Similar to Milestones but not as big of an event Stretch to fill up entire page (both sides) Dates can be changed so they appear where you want them to in your page’s timeline
    • PRIVATE MESSAGE Fans and non-fans can send messages to pages This feature can be turned on or off Pages can only respond – not initiate a conversation Pages can only send 2 messages back for every 1 received Not to be used to sell – use it to build trust and relationships with your fans
    • ADMIN PANEL Appears at the top of your page Can be hidden from view Allows for quick access to stats such as notifications, likes, messages and Insights Also where you edit your page info and settings
    • ACTIVITY LOG Allows admins to see page activity broken down by category Provides admins with easy access to all parts of their page
    • WRAP UP Timelines become mandatory as of March 31st 2012. Default landing pages / welcome tabs do NOT exist inside the new timelines layout All apps will function as normal Custom page sizes have increased to 810 pixels wide Embrace the changes or become obsolete!
    • For More information Call Dave @ (219)872-8000