Branding yourself via Podcasting

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this is an edited version of my Blog Indiana 2012 session

Published in: Technology, Business
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Branding yourself via Podcasting

  1. 1. Podcasting Branding YourselfTuesday, August 7, 12
  2. 2. what we are going to cover • What is a podcast • Who listens to a podcast • Why do a podcast • What it takes to create a podcast • Where to find a podcastTuesday, August 7, 12
  3. 3. Background • Went to school to be the next Steve Dahl • Started doing local radio in 2005 for Free • my first podcast about Mortgages & Real Estate • currently do two, but I will never tell you the 2nd • I am a realtor & local internet marketerTuesday, August 7, 12
  4. 4. Podcast? a syndicated audio or video program meant to be played on a handheld device, like iPod or a smartphoneTuesday, August 7, 12
  5. 5. what is a podcast... • essentially it is a radio show • narrowcasted & episodic • it is distributed over the internet (duh) • you can listen anywhere & anytime • on nearly any deviceTuesday, August 7, 12
  6. 6. podcast listener stats While podcast awareness has remained flat... • half of all podcast listeners are 12 to 34 • 25% of listeners are college grads or better • majority have an income of $75k or greater • battle of the sexes is almost equalTuesday, August 7, 12
  7. 7. as smartphones grow in popularity so does podcast listenershipTuesday, August 7, 12
  8. 8. why do a podcast • increased brand awareness • create a stronger connection • multiply the size of your audience • become the expert in your fieldTuesday, August 7, 12
  9. 9. audio v. video • audio can truly be consumed any where • audio is easier • audio uses less bandwidthTuesday, August 7, 12
  10. 10. video v. audio • video is cool • video makes you stop to watch • audio is easierTuesday, August 7, 12
  11. 11. podcast creation • computer • Blue Snowball • audacity • hosting: BluBrry.com ($20/month)Tuesday, August 7, 12
  12. 12. podcast where? • podcast.com • podfeed.net • techpodcast.com • youtube.com • iTunes (most preferred)Tuesday, August 7, 12
  13. 13. syndicate • facebook • pinterest • twitter • youtube (working on this one) • email • rssTuesday, August 7, 12
  14. 14. thank you for more information you can find me at:Tuesday, August 7, 12

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