Social Real Estate
about me:
• 8 years as a Mortgage Broker
about me:
• 8 years as a Mortgage Broker
• I went to the dark side
about me:
• 8 years as a Mortgage Broker
• 1.5 years as a Realtor®
about me:
• 8 years as a Mortgage Broker
• 1.5 years as a Realtor®
• Teaching and Speaking for 4 years
• Video Marketing
•...
Technology will never
replace Agents…

But Agents using
technology will!
!6
3 Pillars Social Real Estate 

Social

Local

Mobile
3 Pillars Social Real Estate 


!
!

Social
3 Pillars Social Real Estate 


!
!

Local
3 Pillars Online Real Estate Marketing
!
!
!

Mobile
Social
Social
Social
!14
!15
1. Cover Image!
2. Profile Picture!
3. Timeline!
4. About Section!
5. Apps!
6. Highlights!
7. Composer!
8. Pinned Post!
9....
COVER IMAGE
!18
!19
!20
hootsuite

!21
hootsuite

!22
6 Keys to a Successful Social
1. Goals
2. Research
3. Content
4. Involvement
5. Face 2 Face
6. Rinse-Lather-Repeat

!23
Social

create an experience that converts
“likes” and “followers” into LEADS.
Social
some best practices
Social
some best practices
Curate & Diversify
!
Social
some best practices
Curate
•

be FUN
Social
some best practices
Curate
be FUN
•be ENGAGING
•
Social
some best practices
Curate
be FUN
•be ENGAGING
•be INFORMATIVE
•
Social
some best practices
Curate
Social
Curate & Diversify

Diversify
Said No One Ever!!!

!32
Local
Location
Location
Location
!
!
!
Local
Some Stats
• one-third of searches have some sort of local annotation
that equates to about 2.6 billion searches a m...
Local
Some Stats
• one-third of searches have some sort of local annotation
that equates to about 2.6 billion searches a m...
Local
Some Stats

• one-third of searches have some sort of local annotation
that equates to about 2.6billion searches a m...
Local
Where to start?
Local
Where to start?
Local
Where to start?
Mobile
Mobile
Mobile
mobile internet use has surpassed desktop use.
Mobile
80% of Americans don’t leave home without it
Mobile
90% have it within reach 100% of the time…

!44
Mobile
75% use their mobile device….
Mobile
72% + check and updated their status….
Mobile
72% + check and updated their status…
Mobile
Mobile
Mobile
89 million people watch 1.2 billion videos a
day
Mobile
89 million people watch 1.2 billion videos a
day
!

50% of all MOBILE traffic
!
Mobile
89 million people watch 1.2 billion videos a
day
!

50% of all MOBILE traffic
!

92% of mobile videos are shared.
!
Mobile
Video Ideas:
• FAQ and Questions they should be asking
• Community and home tours
• tips and tricks
• include your ...
For more….
!

Visit:
DaveWoodson.com
YouTube: Dave Woodson
Twitter: @DaveWoodson
!
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What are the 3 Pillars to Social Real Estate Marketing?

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3 Pillars of Social Real Estate

  1. 1. Social Real Estate
  2. 2. about me: • 8 years as a Mortgage Broker
  3. 3. about me: • 8 years as a Mortgage Broker • I went to the dark side
  4. 4. about me: • 8 years as a Mortgage Broker • 1.5 years as a Realtor®
  5. 5. about me: • 8 years as a Mortgage Broker • 1.5 years as a Realtor® • Teaching and Speaking for 4 years • Video Marketing • Digital Marketing • Consulting
  6. 6. Technology will never replace Agents… But Agents using technology will! !6
  7. 7. 3 Pillars Social Real Estate 
 Social Local Mobile
  8. 8. 3 Pillars Social Real Estate 
 ! ! Social
  9. 9. 3 Pillars Social Real Estate 
 ! ! Local
  10. 10. 3 Pillars Online Real Estate Marketing ! ! ! Mobile
  11. 11. Social
  12. 12. Social
  13. 13. Social
  14. 14. !14
  15. 15. !15
  16. 16. 1. Cover Image! 2. Profile Picture! 3. Timeline! 4. About Section! 5. Apps! 6. Highlights! 7. Composer! 8. Pinned Post! 9. Friend Activity 
  17. 17. COVER IMAGE
  18. 18. !18
  19. 19. !19
  20. 20. !20
  21. 21. hootsuite !21
  22. 22. hootsuite !22
  23. 23. 6 Keys to a Successful Social 1. Goals 2. Research 3. Content 4. Involvement 5. Face 2 Face 6. Rinse-Lather-Repeat !23
  24. 24. Social create an experience that converts “likes” and “followers” into LEADS.
  25. 25. Social some best practices
  26. 26. Social some best practices Curate & Diversify !
  27. 27. Social some best practices Curate • be FUN
  28. 28. Social some best practices Curate be FUN •be ENGAGING •
  29. 29. Social some best practices Curate be FUN •be ENGAGING •be INFORMATIVE •
  30. 30. Social some best practices Curate
  31. 31. Social Curate & Diversify Diversify
  32. 32. Said No One Ever!!! !32
  33. 33. Local Location Location Location ! ! !
  34. 34. Local Some Stats • one-third of searches have some sort of local annotation that equates to about 2.6 billion searches a month !
  35. 35. Local Some Stats • one-third of searches have some sort of local annotation that equates to about 2.6 billion searches a month • 90% of home buyers start online (all location based) ! !
  36. 36. Local Some Stats • one-third of searches have some sort of local annotation that equates to about 2.6billion searches a month • 90% of home buyers start online (all location based) • Less than 20% of all business have claimed their local listing ! ! ! !
  37. 37. Local Where to start?
  38. 38. Local Where to start?
  39. 39. Local Where to start?
  40. 40. Mobile
  41. 41. Mobile
  42. 42. Mobile mobile internet use has surpassed desktop use.
  43. 43. Mobile 80% of Americans don’t leave home without it
  44. 44. Mobile 90% have it within reach 100% of the time… !44
  45. 45. Mobile 75% use their mobile device….
  46. 46. Mobile 72% + check and updated their status….
  47. 47. Mobile 72% + check and updated their status…
  48. 48. Mobile
  49. 49. Mobile
  50. 50. Mobile 89 million people watch 1.2 billion videos a day
  51. 51. Mobile 89 million people watch 1.2 billion videos a day ! 50% of all MOBILE traffic !
  52. 52. Mobile 89 million people watch 1.2 billion videos a day ! 50% of all MOBILE traffic ! 92% of mobile videos are shared. !
  53. 53. Mobile Video Ideas: • FAQ and Questions they should be asking • Community and home tours • tips and tricks • include your affinity partners ! !
  54. 54. For more…. ! Visit: DaveWoodson.com YouTube: Dave Woodson Twitter: @DaveWoodson !
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