Social Media Optimization (SMO) Strategies

Social Media Optimization (SMO)
Methods and strategies that
Generate Publicity
Using Social Media Websites
To drive Traffic to your Website

Six Original Rules of SMO*
Increase “link-ability”
Easy tagging and bookmarking
Reward Inbound links
Help your content travel
Encourage the “mash-up”
Get communities connected
* Rohit Bhargava’s rules for conducting Social Media Optimization

Viral Marketing
Word of Mouth “buzz” created thru:
Social Bookmarking
Blogosphere
Audio and Videos
Photo Sharing

Effective Viral Marketing
Promotes products or services
Provides for effortless transfer to others
Scales easily from small to very large
Invokes common motivations & behaviors
Utilizes existing communication networks
Leverages others resources

Social Media Websites
Facebook
MySpace
Twitter
LinkedIn
Videos – YouTube and Ustream
Photos - Flickr and Photo Bucket
Blogs - WordPress and Blogger

Media Milestones
Time to reach Audience of 50 million:
Radio 38 Years
Television 13 Years
Internet 4 Years
iPod 3 Years
Facebook 2 Years
Source: FillTheFunnel.com Miles Austin

The Buzz
1904 – Horse & Buggy ► Car
1954 – Radio ► TV
1984 – Typewriter ► Word Processing
1994 – Phone ► Internet
2004 – Yellow Pages ► Search Engines
2009 – Newspapers ► Blogging
2010 – Advertising ► Social Media?
Source: www.businessinsider.com/chart-of-the-day-newspaper-print-ad-sales-2009-6

Frequency and Reach
Typical Advertising Mediums
Radio, TV, Print impressions take 7 – 10 times to relate to the customer
Direct Mail only a 0.5% conversion rate
Yellow Page looks ups are Down 50%

N.U.D.E. Referral Marketing
Social Networking Referrals:
40% Take Action
20-40% Close Rate
Novelty
Utility
Dependability
Economy
Social Media = High N.U.D.E. score

Social Media Users
Active Users
Source: social-network-stats-for-2009

Social Media Growth Source: Inside Facebook 2/15/09

Social Media Demographics
Facebook
+600k new Users per Day
LinkedIn
+500k New Users per Week
Twitter
752% Growth Rate
Sources: Inside Facebook, LinkedIn website, Advertising Age

Why do SMO? To Find and be Found!

WIIFM-What’s In It For Me?
Improve External image
Connect to the right people
Create Rainmakers
Create a Buzz
Leverages the Media
Get Recommended
Going Viral

Creating Value
Consistent Message delivered for
Executives, Managers, Sales Team
Attracts Peer Level Connections
Fellow Executives and Strategic Partners
Establishes your Expertise=Gain Trust
Gets you Found for your Keywords
Lets you Find more:
Prospects, Customers
Vendors, Suppliers and Employees

SMO Case Studies
Ruby’s 1940’s Diners- goes online
Omni Hotels ditches phone books
Saving 18k trees, 217 barrels of oil, 760k gallons of water, 445k kilowatts
Papa John’s takes to Facebook
Businesses all a-Twitter

Where should we go?

The Future is Now
2004 Mentality will produce
2004 Results
The pace of evolution is picking up
The moment is now; Not in 2 years
Can you afford to be left behind?
What are the Next Steps?

SMO Strategy Next Steps
Conduct Needs Analysis
Gather and Process SMO Info
Website Grade
Competitive Analysis
Develop Action Plan
Implementation Plan
Profiles Set-Up or Makeovers
Capture Metrics
Measure Results

Take the Next Step
Schedule an SMO Discovery Day
Call Dave Westfall at:
303-398-3998 or
303-525-9115
Email: [email_address]

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Social Media Optimization (SMO) Strategies

by DewPointe Ventures LLC on Jun 04, 2009

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Social Media Optimization (SMO) Strategies — Presentation Transcript