Social Media Optimization (SMO) Strategies

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Social Media Optimization (SMO) strategies creates Viral Marketing improving your Top and Bottom Lines.

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  • New way to promote business through Social Sites is known as Social media optimization..

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  • Social Media Optimization (SMO) Strategies

    1. 1. Impacting your Top and Bottom Lines… © 2009 DewPointe Ventures LLC All Rights Reserved . Dave Westfall, MBA Internet Marketing Consultant
    2. 2. Social Media Optimization (SMO) <ul><li>Methods and strategies that </li></ul><ul><li>Generate Publicity </li></ul><ul><li>Using Social Media Websites </li></ul><ul><li>To drive Traffic to your Website </li></ul>
    3. 3. Six Original Rules of SMO* <ul><li>Increase “link-ability” </li></ul><ul><li>Easy tagging and bookmarking </li></ul><ul><li>Reward Inbound links </li></ul><ul><li>Help your content travel </li></ul><ul><li>Encourage the “mash-up” </li></ul><ul><li>Get communities connected </li></ul><ul><li>* Rohit Bhargava’s rules for conducting Social Media Optimization </li></ul>
    4. 4. Viral Marketing <ul><li>Word of Mouth “buzz” created thru: </li></ul><ul><li>Social Bookmarking </li></ul><ul><li>Blogosphere </li></ul><ul><li>Audio and Videos </li></ul><ul><li>Photo Sharing </li></ul>
    5. 5. Effective Viral Marketing <ul><li>Promotes products or services </li></ul><ul><li>Provides for effortless transfer to others </li></ul><ul><li>Scales easily from small to very large </li></ul><ul><li>Invokes common motivations & behaviors </li></ul><ul><li>Utilizes existing communication networks </li></ul><ul><li>Leverages others resources </li></ul>
    6. 6. Social Media Websites <ul><li>Facebook </li></ul><ul><li>MySpace </li></ul><ul><li>Twitter </li></ul><ul><li>LinkedIn </li></ul><ul><li>Videos – YouTube and Ustream </li></ul><ul><li>Photos - Flickr and Photo Bucket </li></ul><ul><li>Blogs - WordPress and Blogger </li></ul>
    7. 7. Media Milestones <ul><li>Time to reach Audience of 50 million: </li></ul><ul><li>Radio 38 Years </li></ul><ul><li>Television 13 Years </li></ul><ul><li>Internet 4 Years </li></ul><ul><li>iPod 3 Years </li></ul><ul><li>Facebook 2 Years </li></ul>Source: FillTheFunnel.com Miles Austin
    8. 8. The Buzz <ul><li>1904 – Horse & Buggy ► Car </li></ul><ul><li>1954 – Radio ► TV </li></ul><ul><li>1984 – Typewriter ► Word Processing </li></ul><ul><li>1994 – Phone ► Internet </li></ul><ul><li>2004 – Yellow Pages ► Search Engines </li></ul><ul><li>2009 – Newspapers ► Blogging </li></ul><ul><li>2010 – Advertising ► Social Media? </li></ul>Source: www.businessinsider.com/chart-of-the-day-newspaper-print-ad-sales-2009-6
    9. 9. Frequency and Reach <ul><li>Typical Advertising Mediums </li></ul><ul><ul><li>Radio, TV, Print impressions take 7 – 10 times to relate to the customer </li></ul></ul><ul><li>Direct Mail only a 0.5% conversion rate </li></ul><ul><li>Yellow Page looks ups are Down 50% </li></ul>
    10. 10. N.U.D.E. Referral Marketing <ul><li>Social Networking Referrals: </li></ul><ul><ul><li>40% Take Action </li></ul></ul><ul><ul><li>20-40% Close Rate </li></ul></ul><ul><li>Novelty </li></ul><ul><li>Utility </li></ul><ul><li>Dependability </li></ul><ul><li>Economy </li></ul><ul><li>Social Media = High N.U.D.E. score </li></ul>
    11. 11. Social Media Users <ul><li>Active Users </li></ul>Source: social-network-stats-for-2009
    12. 12. Social Media Growth Source: Inside Facebook 2/15/09
    13. 13. Social Media Demographics <ul><li>Facebook </li></ul><ul><ul><li>+600k new Users per Day </li></ul></ul><ul><li>LinkedIn </li></ul><ul><ul><li>+500k New Users per Week </li></ul></ul><ul><li>Twitter </li></ul><ul><ul><li>752% Growth Rate </li></ul></ul>Sources: Inside Facebook, LinkedIn website, Advertising Age
    14. 14. Why do SMO? To Find and be Found!
    15. 15. WIIFM-What’s In It For Me? <ul><li>Improve External image </li></ul><ul><li>Connect to the right people </li></ul><ul><li>Create Rainmakers </li></ul><ul><li>Create a Buzz </li></ul><ul><li>Leverages the Media </li></ul><ul><li>Get Recommended </li></ul><ul><li>Going Viral </li></ul>
    16. 16. Creating Value <ul><li>Consistent Message delivered for </li></ul><ul><ul><li>Executives, Managers, Sales Team </li></ul></ul><ul><li>Attracts Peer Level Connections </li></ul><ul><ul><li>Fellow Executives and Strategic Partners </li></ul></ul><ul><li>Establishes your Expertise=Gain Trust </li></ul><ul><li>Gets you Found for your Keywords </li></ul><ul><li>Lets you Find more: </li></ul><ul><ul><li>Prospects, Customers </li></ul></ul><ul><ul><li>Vendors, Suppliers and Employees </li></ul></ul>
    17. 17. SMO Case Studies <ul><li>Ruby’s 1940’s Diners- goes online </li></ul><ul><li>Omni Hotels ditches phone books </li></ul><ul><ul><li>Saving 18k trees, 217 barrels of oil, 760k gallons of water, 445k kilowatts </li></ul></ul><ul><li>Papa John’s takes to Facebook </li></ul><ul><li>Businesses all a-Twitter </li></ul>
    18. 18. Where should we go?
    19. 19. The Future is Now <ul><li>2004 Mentality will produce </li></ul><ul><ul><li>2004 Results </li></ul></ul><ul><li>The pace of evolution is picking up </li></ul><ul><li>The moment is now; Not in 2 years </li></ul><ul><li>Can you afford to be left behind? </li></ul><ul><li>What are the Next Steps? </li></ul>
    20. 20. SMO Strategy Next Steps <ul><li>Conduct Needs Analysis </li></ul><ul><ul><li>Gather and Process SMO Info </li></ul></ul><ul><ul><li>Website Grade </li></ul></ul><ul><ul><li>Competitive Analysis </li></ul></ul><ul><ul><li>Develop Action Plan </li></ul></ul><ul><ul><li>Implementation Plan </li></ul></ul><ul><ul><li>Profiles Set-Up or Makeovers </li></ul></ul><ul><li>Capture Metrics </li></ul><ul><li>Measure Results </li></ul>
    21. 21. Take the Next Step <ul><li>Schedule an SMO Discovery Day </li></ul><ul><ul><li>Call Dave Westfall at: </li></ul></ul><ul><ul><ul><li>303-398-3998 or </li></ul></ul></ul><ul><ul><ul><li>303-525-9115 </li></ul></ul></ul><ul><ul><li>Email: [email_address] </li></ul></ul>

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