Impacting your Top and Bottom Lines… © 2009 DewPointe Ventures LLC All Rights Reserved . Dave Westfall, MBA Internet Marketing Consultant

Social Media Optimization (SMO) Methods and strategies that Generate Publicity Using Social Media Websites To drive Traffic to your Website

Methods and strategies that

Generate Publicity

Using Social Media Websites

To drive Traffic to your Website

Six Original Rules of SMO* Increase “link-ability” Easy tagging and bookmarking Reward Inbound links Help your content travel Encourage the “mash-up” Get communities connected * Rohit Bhargava’s rules for conducting Social Media Optimization

Increase “link-ability”

Easy tagging and bookmarking

Reward Inbound links

Help your content travel

Encourage the “mash-up”

Get communities connected

* Rohit Bhargava’s rules for conducting Social Media Optimization

Viral Marketing Word of Mouth “buzz” created thru: Social Bookmarking Blogosphere Audio and Videos Photo Sharing

Word of Mouth “buzz” created thru:

Social Bookmarking

Blogosphere

Audio and Videos

Photo Sharing

Effective Viral Marketing Promotes products or services Provides for effortless transfer to others Scales easily from small to very large Invokes common motivations & behaviors Utilizes existing communication networks Leverages others resources

Promotes products or services

Provides for effortless transfer to others

Scales easily from small to very large

Invokes common motivations & behaviors

Utilizes existing communication networks

Leverages others resources

Social Media Websites Facebook MySpace Twitter LinkedIn Videos – YouTube and Ustream Photos - Flickr and Photo Bucket Blogs - WordPress and Blogger

Facebook

MySpace

Twitter

LinkedIn

Videos – YouTube and Ustream

Photos - Flickr and Photo Bucket

Blogs - WordPress and Blogger

Media Milestones Time to reach Audience of 50 million: Radio 38 Years Television 13 Years Internet 4 Years iPod 3 Years Facebook 2 Years Source: FillTheFunnel.com Miles Austin

Time to reach Audience of 50 million:

Radio 38 Years

Television 13 Years

Internet 4 Years

iPod 3 Years

Facebook 2 Years

The Buzz 1904 – Horse & Buggy ► Car 1954 – Radio ► TV 1984 – Typewriter ► Word Processing 1994 – Phone ► Internet 2004 – Yellow Pages ► Search Engines 2009 – Newspapers ► Blogging 2010 – Advertising ► Social Media? Source: www.businessinsider.com/chart-of-the-day-newspaper-print-ad-sales-2009-6

1904 – Horse & Buggy ► Car

1954 – Radio ► TV

1984 – Typewriter ► Word Processing

1994 – Phone ► Internet

2004 – Yellow Pages ► Search Engines

2009 – Newspapers ► Blogging

2010 – Advertising ► Social Media?

Frequency and Reach Typical Advertising Mediums Radio, TV, Print impressions take 7 – 10 times to relate to the customer Direct Mail only a 0.5% conversion rate Yellow Page looks ups are Down 50%

Typical Advertising Mediums

Radio, TV, Print impressions take 7 – 10 times to relate to the customer

Direct Mail only a 0.5% conversion rate

Yellow Page looks ups are Down 50%

N.U.D.E. Referral Marketing Social Networking Referrals: 40% Take Action 20-40% Close Rate Novelty Utility Dependability Economy Social Media = High N.U.D.E. score

Social Networking Referrals:

40% Take Action

20-40% Close Rate

Novelty

Utility

Dependability

Economy

Social Media = High N.U.D.E. score

Social Media Users Active Users Source: social-network-stats-for-2009

Active Users

Social Media Growth Source: Inside Facebook 2/15/09

Social Media Demographics Facebook +600k new Users per Day LinkedIn +500k New Users per Week Twitter 752% Growth Rate Sources: Inside Facebook, LinkedIn website, Advertising Age

Facebook

+600k new Users per Day

LinkedIn

+500k New Users per Week

Twitter

752% Growth Rate

Why do SMO? To Find and be Found!

WIIFM-What’s In It For Me? Improve External image Connect to the right people Create Rainmakers Create a Buzz Leverages the Media Get Recommended Going Viral

Improve External image

Connect to the right people

Create Rainmakers

Create a Buzz

Leverages the Media

Get Recommended

Going Viral

Creating Value Consistent Message delivered for Executives, Managers, Sales Team Attracts Peer Level Connections Fellow Executives and Strategic Partners Establishes your Expertise=Gain Trust Gets you Found for your Keywords Lets you Find more: Prospects, Customers Vendors, Suppliers and Employees

Consistent Message delivered for

Executives, Managers, Sales Team

Attracts Peer Level Connections

Fellow Executives and Strategic Partners

Establishes your Expertise=Gain Trust

Gets you Found for your Keywords

Lets you Find more:

Prospects, Customers

Vendors, Suppliers and Employees

SMO Case Studies Ruby’s 1940’s Diners- goes online Omni Hotels ditches phone books Saving 18k trees, 217 barrels of oil, 760k gallons of water, 445k kilowatts Papa John’s takes to Facebook Businesses all a-Twitter

Ruby’s 1940’s Diners- goes online

Omni Hotels ditches phone books

Saving 18k trees, 217 barrels of oil, 760k gallons of water, 445k kilowatts

Papa John’s takes to Facebook

Businesses all a-Twitter

Where should we go?

The Future is Now 2004 Mentality will produce 2004 Results The pace of evolution is picking up The moment is now; Not in 2 years Can you afford to be left behind? What are the Next Steps?

2004 Mentality will produce

2004 Results

The pace of evolution is picking up

The moment is now; Not in 2 years

Can you afford to be left behind?

What are the Next Steps?

SMO Strategy Next Steps Conduct Needs Analysis Gather and Process SMO Info Website Grade Competitive Analysis Develop Action Plan Implementation Plan Profiles Set-Up or Makeovers Capture Metrics Measure Results

Conduct Needs Analysis

Gather and Process SMO Info

Website Grade

Competitive Analysis

Develop Action Plan

Implementation Plan

Profiles Set-Up or Makeovers

Capture Metrics

Measure Results

Take the Next Step Schedule an SMO Discovery Day Call Dave Westfall at: 303-398-3998 or 303-525-9115 Email: [email_address]

Schedule an SMO Discovery Day

Call Dave Westfall at:

303-398-3998 or

303-525-9115

Email: [email_address]