How To Get 45-50% of Google\'s Clicks

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What could the Number 1 position on a Google search be worth for your Business? A LOT!!! Experts have learned that the #1 search result gets 45-50% of the click-throughs from that search and 75% of searchers won\'t go past page 1… So you have to be on Page 1!

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  • Methods include adding: Blogging & Micro-Blogging (Twitter) RSS Feeds Social News and Community functions Images and Videos SMO is a Viral Marketing technique
  • (Status Updates) Encourages others to pass message on Integral Part of: Online Reputation Management
  • How To Get 45-50% of Google\'s Clicks

    1. 1. © 2009 DewPointe Ventures LLC All Rights Reserved . Dave Westfall, MBA Social Media Coach and Small Business Coach
    2. 2. Social Media Optimization (SMO) <ul><li>SMO uses Methods and Strategies that: </li></ul><ul><li>Generate Publicity </li></ul><ul><li>Use Social Media Websites </li></ul><ul><li>Drive Traffic to your Website </li></ul><ul><li>Attract New Clients </li></ul><ul><li>SMO is a Viral Marketing technique </li></ul>
    3. 3. Viral Marketing <ul><li>Word of Mouth “buzz” created thru: </li></ul><ul><li>Social Networking </li></ul><ul><li>Blogging and Twittering </li></ul><ul><li>Videos and Audios </li></ul><ul><li>Photo Sharing </li></ul><ul><li>Article Marketing </li></ul>
    4. 4. My SMO Strategy <ul><li>Re-branded myself as “Dave Westfall” </li></ul><ul><ul><li>To establish myself as an Expert </li></ul></ul><ul><li>Bought www.DaveWestfallCoaching.com </li></ul><ul><li>Started Blogging and Article Writing </li></ul><ul><li>Actively Participated on: </li></ul><ul><ul><li>LinkedIn, Facebook and Twitter </li></ul></ul><ul><ul><li>Blogged 45 days in a row in June/August </li></ul></ul><ul><ul><li>Posted 200 “tweets” and Status Updates </li></ul></ul>
    5. 5. Got Found - Keyword Rich Profile BEFORE SMO AFTER SMO Quoted in Article
    6. 6. To Find Leads- Grew My Network Actual Customer Experience this Summer!
    7. 7. The Results <ul><li>Increased my Website Visitor Traffic by 3X </li></ul><ul><li>Created 1.1 Million references to My Name </li></ul><ul><li>On Google – from Page 17 to #1 on Page 1 </li></ul><ul><li>Also for 17 of my “Keywords” - - #1 on 13 </li></ul><ul><li>Doubled My Income </li></ul>
    8. 8. Getting 45-50% of the Clicks-Thrus <ul><li>What being #1 on Google Means…. A LOT! </li></ul><ul><li>#1 gets 45-50% of the Click-Thrus </li></ul><ul><li>75% of Searchers won’t go beyond Page 1 </li></ul><ul><li>So, you HAVE to be on Page 1 to be FOUND! </li></ul><ul><li>Social Media Websites have a high Page Rank </li></ul>
    9. 9. Want to learn MORE? <ul><li>Contact me with any Questions… </li></ul><ul><ul><li>Call me at 303-398-3998 or </li></ul></ul><ul><ul><li>Email: davewestfall@dewpointe.com </li></ul></ul><ul><li>Or Attend our Next Webinar: </li></ul><ul><li>“ My Top 10 Social Media Strategies Revealed ” </li></ul><ul><li> December 9 th at Noon Eastern (9am Pacific) </li></ul><ul><li>Register at: </li></ul><ul><li> www.dewpointe.com/Top10 </li></ul>

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