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The blogs are a sampling of the content and copywriting work that was done to help refresh the site and also push the organic SEO (Search Engine Optimization). The site itself was stale and dated looking as early as September 2013, and a refresh was in order.
The SEO at the time was not being considered and searches on Google for local veterinary services would often show the website on page three of Google. Prior to the site, you would actually be able to see all of the reviews that had been written, 90% of which were negative, some dating to 2007, and none answered.