Innovation on Demand
“Ask any CEO in the world to write a top-five wish list,” reports
the Harvard Business Review, “and „more ideas – better ideas!‟
will show up in some form.” This is true, in large part, because
“ideas and innovation are the most precious currency in the
Innovation is too important to leave to chance. So business
leaders are searching the world – not just for new ideas, but for
new business models and partners that will help foster
innovation in a systematic fashion.
“I not only use all the brains I have
but all that I can borrow.”
- Woodrow Wilson, 28th President of the United States
One of the most exciting new developments is “open
innovation,” which replaces secretive research performed
behind locked doors with a collaborative approach that utilizes
the best minds everywhere in a constant pursuit of more and
valuable ideas, products, and processes.
“The locus of innovation,” says Henry Chesbrough, Executive
Director of the Center for Open Innovation at the University of
California Berkeley, “has migrated from beyond the confines of
the central R&D laboratories of the largest companies and is
now situated among various start-ups, universities, research
consortia and other outside organizations.”
AN OPEN INNOVATION ERA
Source: Henry W. Chesbrough, Open Innovation: The New Imperative for Creating and Profiting from Technology
(Cambridge: Harvard Business School Press, 2003).
Closed Innovation Logic
Open Innovation Logic
The smart people in the world work for us.
Not all the smart people in the world work
for us, and our customers have ideas, too.
In order to bring new products and
services to the market, we must discover
and develop them ourselves.
External ideas, when integrated into your
architecture, can be as valuable as internal
If we discover it ourselves, we will get it to
We don't have to originate (and own) the
research in order to profit from it.
If you create the most, best ideas in the
industry, you will win.
If you make the best use of internal and
external ideas, you will win.
We should control our intellectual
property (IP), so that our competitors
don't profit from our ideas.
We should sell our IP to those who can
make good use of it, and we should buy IP
whenever it fits our own business model.
“In the 21st century, innovation
that matters will come from open,
and global engagement.”
- IBM Global Innovation Outlook, 2007
“One of the most important lessons executives have learned about
innovation in the past few years is that companies shouldn‟t go it
alone,” reported Business Week. “Increasingly, companies are
drawing business partners and suppliers into innovation networks.
That brings more minds to bear and speeds up product development.
Once seen as novel and risky, such external collaborations are now
accepted as necessary and even routine ways of doing business.”
Despite the virtual closeness enabled by information technology
advances, innovation is best pursued through personal interactions at
each stage in the process.
People studying innovation note four components of an innovative
organization – whether a company, research facility, institution or
EXPERTISE. New discoveries, new knowledge and new insights come from
smart people who are given the resources necessary for success.
INTERACTION. Face-to-face is still very important for the exchange of ideas
and synergy that create new business models, marketing plans or products.
DIVERSITY. Ideas will only get better when they are openly discussed and
considered by a mix of people with a variety of research fields, backgrounds,
approaches and mind-sets.
APPLICATION. Ideas are useless unless used. The true proof of their value is
Source: Rosabeth Moss Kanter, Ph.D., Harvard Business School
At the bottom of the pyramid: a very broad
base of ideas, experiments, incremental
innovations, and deviations from routine.
Most are incremental and immediately
incorporated into improvements in existing
businesses, but a few with greater promise
get bumped up to venture status.
Many incremental quick wins
and continuous improvement
Portfolio of new ventures,
A few big
A company‟s innovation strategy can be thought of as a pyramid.
At the top of the pyramid: a small number of big bets about the
future (technologies, products, markets) that warrant the largest
amount of investment. They have been carefully selected, and it
is fairly certain they will produce results.
In the middle of the pyramid: a larger portfolio with a
number of ventures, innovation projects, experiments,
and other projects that are promising but not yet proven.
Their ultimate form and potential are still uncertain. It is
assumed that a few will have big payoffs, a few will fail
altogether, and the rest will be in the middle.
MAKE THE LEAP TO INNOVATION
“Good to great comes about by
a cumulative process – step by
step, action by action, decision
by decision, turn by turn of the
flywheel – that adds up to
sustained and spectacular
Source: Jim Collins, Good to Great: Why Some
Companies Make the Leap…and Others Don’t
(New York: HarperCollins, 2001).
Successful organizations take the following steps to formulate and implement an
innovation strategy and in doing so achieve improved efficiency and
productivity, and success in global markets.
Develop a company-wide research and innovation strategy that not only puts
in place all components for innovation, but aligns them in ways that provide
advantages to all parts of the business;
Make investments in talent, research and resources in those focused areas
where they can be world-class;
Mandate collaboration with universities, institutions, government
organizations, and other companies;
Put world-class professionals in key positions;
Create an organization and consistent strategy that facilitates a continuity in
Hold managers accountable for delivering on expected benefits.
“Every day we‟re saying, „How can
we keep this customer happy?‟
How can we get ahead in
innovation by doing this - because
if we don‟t, somebody else will.”
-Bill Gates, Founder, Microsoft Corporation
GUIDELINES FOR INNOVATION
The following six guidelines provide direction for putting the right
structures, processes and people in place for an investment in
Put all the pieces together.
Embed your R&D
investments in a
Make the right choices.
and needs – so
find and fund them.
Invest in collaboration.
Innovation is a
team sport, with
There are lots of
hard decisions in
this process. You‟ll
need the best advice
to make them well.
Be consistent while
but must also evolve
to changes over time.
It may not be easy
- but it‟s critical to
“Creativity – generating ideas –
is relatively easy.
Innovation – putting them to work –
is far more difficult.”
-Theodore Levitt, “Creativity Is Not Enough,”
Harvard Business Review, Executive Edition, Spring 2007
WHY COMPANIES FAIL TO INNOVATE
• Not a top management priority
• Failure is not accepted
• Lack of clear project leadership
• Lack of focus
• Lack of vision
• No process to guide innovation
• Insufficient resources
• Not Invented Here (NIH) mentality
Innovation goal objectives:
1. Reflected in your strategic plan
2. Supported throughout the organization
3. Clear and well-communicated
PREDICTING INNOVATION SUCCESS
Gerald Tellis, Professor of Marketing, University of Southern
California, researched 779 businesses in 17 countries and identified three
factors that predict innovation success:
1. Willingness to Cannibalize
2. Companies that are willing to introduce new products that could supplant
sales of existing ones are the most likely to succeed.
3. Future Market Focus
4. Companies that win with innovation focus on where customers and
markets are going, not where they are today.
5. Risk Tolerance
6. Organizations that pursue radical innovations are most likely to take
calculated risks, invest in new business ventures, and invest in higher-
risk, higher-return opportunities.
Global Strategy‟s mission is to generate value and
revenue growth for clients by creating actionable
business development and market research solutions
in a timely, cost-effective, and professional manner.
Services Business Development Consulting: Market Entry, Open Innovation,
International Trade, and Market Research
Established May 3, 2001
Generate value and revenue growth for clients by creating actionable business
development and market research solutions in a timely, cost-effective and
Chicago, IL and Orlando, FL
Affiliations Association of Strategic Alliance Professionals
Association of University Technology Managers
Chicago Council on Global Affairs
Florida Foreign Trade Association
Global Consulting Network
International Trade Association of Greater Chicagoland
Licensing Executives Society
Strategic and Competitive Intelligence Professionals
Swiss Business Hub (Osec) Pool of Experts
UK Trade & Investment
World Trade Centers Association
David A. Warar Founder and CEO
Education B.A. Microbiology, 1977 (University of Delaware)
M.B.A. International Marketing Finance, 1983 (Loyola University)
Employment Abbott Laboratories – Group Leader: 1977–1984
Intercon Research Associates – Vice President: 1984-2001
Global Strategy, Inc. – CEO: 2001 to present
Accomplishments • Expertise developed over 25 years in the formulation and
implementation of business development strategies, resulting in
license, distribution, co-development, M&A, and other alliances.
• Successfully positioned new products and technologies by
providing customized business development consulting,
actionable market research, and go-to-market strategy
formulation and implementation in 350+ assignments for
organizations in developed and emerging markets.
• Expert witness in technology transfer and licensing for the U.S.
Government in legal action against a U.S.-Japan joint venture.
• Established the Global Consulting Network, an international
group of 65+ consulting firms to provide seamless, integrated
consulting services to clients in all geographic markets.
• Serial entrepreneur founding companies in consumer health
products, consulting services and business process outsourcing.
• By blending the correct mix of customized business development
solutions, Global Strategy consultants help clients reduce risk,
increase benefits, and reduce the time and effort it takes to achieve
• Our consultants utilize proprietary knowledge networks, global
industry contacts, and proven methodologies to identify and analyze
known and under the radar technologies, products, and companies.
• With pinpoint accuracy, our primary and secondary information
research skills enable us to contact, generate, analyze, verify, and
present data as actionable business intelligence and commercial
• Seasoned Global Strategy executives possess several decades of
industry and consulting expertise, coupled with broad international
business experience and multi-lingual capabilities.
• Advanced Manufacturing
• Chemicals + Materials
• Clean Tech + Energy
• Food + Beverage
• Health + Nutrition
• Life Science + Biotech
• As experts in product, technology, and company search, we focus on
the formulation and implementation of unique business development
strategies that create opportunities for diversification, risk
minimization, and reduction of investment in resources and time.
• We creatively construct mechanisms for our clients to achieve these
goals through the following:
− Joint Venture
− License / Technology Transfer
− M&A / Equity Investment
− R&D Collaboration
− Distribution / Marketing
• Our proven experience helps clients retain a focus on core
competencies and/or successfully diversify into new products,
technologies, and markets.
OPEN INNOVATION EXPERTISE
OPEN INNOVATION EXPERTISE
• Global Strategy searches for new products and technologies from a
multitude of sources, including:
− Proven products from international markets
− New products from emerging companies which lack the
resources to effectively commercialize them
− Technologies from corporate, university, government or other
− Intellectual property buried in major corporations
− Mergers & Acquisitions
− Licenses from companies in other industries where the
technology is applicable in the client‟s field of interest
• Global Strategy identifies, analyzes
and generates actionable information
on commercial opportunities and
business intelligence, including new
technologies and markets, emerging
companies, and R&D pipelines.
• Our expertise is in accurately
obtaining and verifying information on
business opportunities that are under
the radar (difficult to detect by
conventional means) in developed
and emerging markets.
• We provide clients with the
knowledge and opportunity to act
early on strategic information and to
execute alliances with first-mover
underthe radar tracking
Providing clear navigation for market entry
1. Determine competitive advantages
2. Provide market analysis
• High growth prospects
• Fewer barriers to entry
• Favorable economic and business climates
• Technology level
• Fit with global market entry strategy
• IP protection
3. Rank most attractive markets & segments
4. Determine competitive landscapes
5. Identify appropriate channels of distribution
6. Conduct product life cycle analyses
7. Establish pricing and margins
8. Evaluate modes of market entry (license, distribution, startup, etc.)
9. Formulate market entry/expansion strategy
10.Implement strategy and strike successful, long-term deals
MARKET STRATEGY EXPERTISE
• Primary Market and Competitive Intelligence
• Market and Product Segmentation Research
• Sales, Marketing and Pricing Intelligence
• Competitive Strategy Evaluation
• Benchmarking and Best Practices
• Due Diligence Investigations
• Market Feasibility Studies
• Long-term Trend Analysis
• Industry Event Reports
• R&D Pipeline Analysis
• SWOT Analysis
Global Coverage with Local Resources
Deep Insights and Market Knowledge
Verified, Actionable Information
Confidential and Ethical
Timely, Current Analysis
Flexible and Cost-effective
MARKET RESEARCH EXPERTISE
• Global Strategy consultants are experts in researching, formulating and
implementing international business development, market entry and
partner search strategies, targeted to enhance bottom line results.
• Our time-proven and unique methodology, specialized tools,
experienced staff and team of Global Consulting Network partners
provides clients with seamless, world class consulting solutions.
• Global Strategy‟s comprehensive process is separated into distinct
phases, each with end-points and deliverables targeted toward
securing agreements with synergistic partners for long-term success.
• Our expertise in strategic planning, business development, open
innovation, partner search, market research, international business,
specific industry vertical sectors, and global networking generates
unique opportunities for clients to act upon with first-mover advantage.
Member companies operate in 65+
countries in :
• Advanced Material
• Consumer Goods
• Food & Beverage
• Health & Nutrition
• Life Science
The Global Consulting Network, founded in
2003 by Global Strategy, is a group of
independent consulting firms providing
international business development and market
intelligence services to clients.
• Our holistic approach to business development creates unique and
superior value by customizing our deep experience, knowledge and
processes to formulate and implement the correct strategies.
• Research, evaluate, design and implement proactive business and go-
to-market plans targeted to client‟s needs and focused on markets with
the greatest ROI potential.
• Business development consulting services are provided on a fee plus
success basis, while market research and business intelligence
assignments are provided on a fixed-fee basis.
• We tailor the fee + success structure to meet the budgetary
requirements of all types of clients, including emerging and established
companies, research institutes, government agencies, and other
• IP Acquisition
• Product Marketing
• R&D Collaboration
• Technology Licensing
• Benchmark Analysis
• Competitive Intelligence
• Market Research
• Technology Assessment
• License | Joint Venture
• Investment | M&A
• Startup | Expansion
• Strategic Partnering
Our Value-added Services
• Reduce Risks of Market Entry
• Provide deep insight into market opportunities
• Mitigate risks of uninformed decisions
• Formulate and implement customized go-to-market
• Improve Speed to Market
• Discovery and validation of “under the radar” business
• Provide first-mover market advantage
• Facilitate local contacts and understanding of business
practices to enhance efficiencies
• Enable Cost Savings and Transparency
• Provide access to local cost structures
• Retain transparency and accountability in international
markets via our network partners
• Bridge Insights, Innovation and Commercialization
• We utilize proprietary open innovation, partnering and
information tools to empower clients with deep market
knowledge and unique business opportunities
• Global Strategy identifies, analyzes and generates actionable information on commercial
opportunities and business intelligence, including new technologies and markets, emerging
companies, and R&D pipelines.
• Our expertise is in accurately obtaining and verifying information on business opportunities
that are under the radar (difficult to detect by conventional means) in developed and
emerging markets worldwide.
• We provide clients with the knowledge and opportunity to act on strategic information prior
to its wide-spread dissemination and to execute alliances with a first-mover advantage
Global Strategy proprietary information networks and databases
Industry contacts of our Global Consulting Network members located in over 65
developed and emerging markets;
Custom-developed personal relationships with key executives at
corporations, emerging companies, universities, and technology clusters;
Unique access to financial organizations including VC and equity investment
groups, and funding sources for emerging technologies.
under the radar
We formulate and implement proactive, business strategies through
product, technology, and partner search, market entry/development
services, and generating, analyzing, and reporting primary market
research and business intelligence.
Global Strategy‟s targeted TOPTECH methodology provides clear
strategy direction and partner selection from the variety of possible
partnering arrangements (i.e. distribution, license, joint venture, M&A,
company start-up, etc.) based on objective criteria:
− Propose, evaluate and rank the possible strategies for each market;
− Identify potential partners and their products, technologies, & services;
− Perform SWOT analysis of the companies, products, and markets;
− Select partner candidates which best-fit your requirements;
− Screen selected companies against mutually-established criteria;
− Qualify their interest and capability in partnering with your company;
− Assist with discussions, meetings, contract review and closing deals.
and Evaluate Targets
Contact, Screen and
and Conclude the Deal
• Approach, evaluate
and screen organization
contacts and meetings
• Determine best fit to
• Profile and submit
detailed information on
Sales & distribution
Form of cooperation
• Perform primary and
secondary research on
markets and companies
• Generate and analyze
data on optimal target
products + technologies
• Utilize proprietary
TOPTECH analytics to
develop a continuously
database of contacts
• Select and rank the
most synergistic partner
and product candidates
• Develop a short list of
the most synergistic
• Formulate a customized
• Structure and implement
• Facilitate discussions
and information exchange
• Lead negotiations
• Perform due diligence
• Review agreements
• Finalize deals
• Assist with
Our analytical methodology is proven to lead to successful, long-term partnerships.
“Global Strategy’s consultants have
a quick and sharp understanding
of the information needed to prepare
“I personally felt that the choice to
engage Global Strategy was warranted
based on our first contacts and I am
pleased to see that this has proven in a
short period to be a wise choice.”
Vice President, Business Development
“I highly recommend GSI to my
colleagues and to other companies who
wish to diversify internationally and seek
business opportunities in new product
areas, new technologies and new
Director, Business Development
“We found their work to be thorough
and of high quality. I strongly
recommend GSI for similar [M&A search]
Senior Vice President
Companies - small developing businesses to Fortune 100 multinationals - government
organizations and research institutions engage Global Strategy for Open Innovation, Market
Development, Partnering, and Market Research services.
We formulate and implement proactive open innovation and market
entry/building strategies – providing clients a first mover advantage
on unique business opportunities and deal-making.
We utilize specialized expertise, proprietary tools, global information
networks, and targeted industry contacts.
We possess two decades of business development, industry and
government experience, with a highly-successful track record.
We deliver an objective, independent, and long-term focus.
We provide a cost-effective solution for business development.
We empower clients to achieve measurable and sustainable
success through our focus on delivering unique deals targeted to
We generate long-term successes and produce results!
under the radar tracking of early stage companies and innovation
Deep expertise in formulating and implementing Open Innovation, Market Development,
Partnering and Market Research solutions
Worldwide coverage via our Global Consulting Network of consulting firms located in key
developed and emerging markets in 65+ countries
Proprietary methodologies to maximize results through synergistic partner, product and
Former industry executives with broad, multi-cultural international business experience
developed over 2 decades
Proven track record of creating sustainable alliances and generating actionable business
intelligence to empower clients with first mover advantages
Global Strategy crafts proactive business development solutions for long-term
success, structured to meet your objectives and budget.
Global Strategy, Inc.
David A. Warar, CEO
1750 W. Broadway St., Suite 103
Oviedo, FL 32765 USA
Tel: +1 (407) 951-6750
Fax: +1 (321) 400-1143
2860 S. River Road, Suite 460
Des Plaines, IL 60018 USA
Tel: +1 (847) 813-6077
Fax: +1 (321) 400-1143