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Social Shopping 3.0: Beyond the Like Button
Social Shopping 3.0: Beyond the Like Button
Social Shopping 3.0: Beyond the Like Button
Social Shopping 3.0: Beyond the Like Button
Social Shopping 3.0: Beyond the Like Button
Social Shopping 3.0: Beyond the Like Button
Social Shopping 3.0: Beyond the Like Button
Social Shopping 3.0: Beyond the Like Button
Social Shopping 3.0: Beyond the Like Button
Social Shopping 3.0: Beyond the Like Button
Social Shopping 3.0: Beyond the Like Button
Social Shopping 3.0: Beyond the Like Button
Social Shopping 3.0: Beyond the Like Button
Social Shopping 3.0: Beyond the Like Button
Social Shopping 3.0: Beyond the Like Button
Social Shopping 3.0: Beyond the Like Button
Social Shopping 3.0: Beyond the Like Button
Social Shopping 3.0: Beyond the Like Button
Social Shopping 3.0: Beyond the Like Button
Social Shopping 3.0: Beyond the Like Button
Social Shopping 3.0: Beyond the Like Button
Social Shopping 3.0: Beyond the Like Button
Social Shopping 3.0: Beyond the Like Button
Social Shopping 3.0: Beyond the Like Button
Social Shopping 3.0: Beyond the Like Button
Social Shopping 3.0: Beyond the Like Button
Social Shopping 3.0: Beyond the Like Button
Social Shopping 3.0: Beyond the Like Button
Social Shopping 3.0: Beyond the Like Button
Social Shopping 3.0: Beyond the Like Button
Social Shopping 3.0: Beyond the Like Button
Social Shopping 3.0: Beyond the Like Button
Social Shopping 3.0: Beyond the Like Button
Social Shopping 3.0: Beyond the Like Button
Social Shopping 3.0: Beyond the Like Button
Social Shopping 3.0: Beyond the Like Button
Social Shopping 3.0: Beyond the Like Button
Social Shopping 3.0: Beyond the Like Button
Social Shopping 3.0: Beyond the Like Button
Social Shopping 3.0: Beyond the Like Button
Social Shopping 3.0: Beyond the Like Button
Social Shopping 3.0: Beyond the Like Button
Social Shopping 3.0: Beyond the Like Button
Social Shopping 3.0: Beyond the Like Button
Social Shopping 3.0: Beyond the Like Button
Social Shopping 3.0: Beyond the Like Button
Social Shopping 3.0: Beyond the Like Button
Social Shopping 3.0: Beyond the Like Button
Social Shopping 3.0: Beyond the Like Button
Social Shopping 3.0: Beyond the Like Button
Social Shopping 3.0: Beyond the Like Button
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Social Shopping 3.0: Beyond the Like Button

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  • Loss of Brand Control Negative Comments Greater Competition
  • Customer Insight Acquisition Engagement Trend Spotting
  • Transcript

    • 1. Social Shopping 3.0<br />s-Commerce Beyond the “Like” Button<br />
    • 2. Consumers Have Jumped All Over The Social Shopping “Bandwagon”<br />51% considered information shared on their networks when making a purchase decision--eMarketer<br />The average consumer mentions specific brands over 90 times per week<br />-Keller Fay, WOMMA<br />81% received advice from friends about a purchase through a social site <br />--Click Z<br />By 2014, 53% of total retail sales will be affected by the Web<br />--Forrester<br />74% who received such advice found it to be influential in their decision --Click Z<br />
    • 3. The Crowd Has Spoken <br />Social Shopping 1.0<br />
    • 4. Huge Social Networks Forever Changed Online Behaviors<br />
    • 5. User Reviews Took Hold<br />
    • 6. The Lure of the Crowd Sent Deep Daily Discounts Viral<br />
    • 7. The Lure of the Crowd Sent Deep Daily Discounts Viral<br />
    • 8. The “Like” Button Became Ubiquitous<br />
    • 9. 41% of people ‘like’ pages to show friends brands they support.<br />Facebook users spend over 700 Billion minutes per month there.<br />The average Facebook fan is worth $136.38 to a brand annually.<br />The top 10 brands on Facebook added 115 Million fans in 2010.<br />Facebook shoppers have 7%-10% larger shopping carts.<br />The Facebook Effect<br />
    • 10. Social Shopping 2.0<br />Beyond Facebook<br />
    • 11. 40%<br />1,200%<br />of Facebook and Twitter users scanned QR codes 5x in past 12 months<br />Increase in QR code scans between July &amp; December 2010<br />Source: Mobio Identity Systems<br />QR Codes Hit the Big Time<br />
    • 12. 24%<br />41 MILLION<br />of all Yelp reviews are in the “shopping” category<br />monthly visitors to Yelp<br />Source: Yelp<br />Yelp Puts the Crowd (and their Smartphones) to Work<br />
    • 13. 26%<br />10%<br />63%<br />have used a service that automatically determines their location<br />use mobile location services at least once a week<br />iPhone owners use location services at least once a week <br />Source: Mobile Marketing Association<br />Location Sharing Gains Traction<br />
    • 14. 60M<br />social gamers in the United States<br />53%<br />of social gamers are women<br />$200<br />estimated annual spend per player<br />Source: NPD Group <br />The Face of Gaming is Changing<br />
    • 15. Open a New Location?<br />$0.00<br />$0.00<br />$0.00<br />Labor<br />Real Estate<br />Utilities<br />Mobile AR Retail Apps Appear on the Scene<br />
    • 16. While Social Shopping May Pose Threats…<br />
    • 17. …Social Shopping Also Represents Great Opportunity<br />
    • 18. Our “SoMoLo” Shopper…<br />Patti Harney<br />RedPrairie Product Strategist<br />25 Years in Retail/Technology<br />Evaluating Early Attempts to Capture the Opportunity<br />Diary of A Social, Mobile,and Local Shopper<br />
    • 19. <ul><li>Register at Target.com to have mobile coupons sent via text
    • 20. Linked to a bar code coupon to scan at POS </li></ul>Cashier &amp; others were unfamiliar with the program; the coupon did not scan<br /><ul><li>They followed cashier instructions on her phone to complete the sale</li></ul>RESULT<br />Patti tried again two weeks later, and all worked as advertised, and she made another purchase. <br />Mobile Coupon: Save on Avatar DVD, Video Games, Pet Food, &amp; more. Click Here: http://target.mobi/c?p=DHKX9P5-DKS6B29-IPNTU<br />Msg &amp; data rates apply<br />Mobile Coupons at Target<br />
    • 21. <ul><li>Offered incentives to refer your friends
    • 22. $10 for a referred 1st time buy
    • 23. $10 for 3 referrals on a single offer
    • 24. Easily post offer to social sites</li></ul>RESULT<br />After Patti posted the offer on FB, she received a $20 reward for two referrals!<br />Special Social Offers from a Local Business<br />
    • 25. <ul><li>Checked in via Foursquare
    • 26. Was notified of a “Special Here”
    • 27. Offered 30% off one item</li></ul>RESULT<br />She made a purchase when she hadn’t even planned on entering the store!<br />The Gap and Foursquare<br />
    • 28. <ul><li>Checked in via Shopkick app
    • 29. Offered Friends &amp; Family 25% off
    • 30. Showed cashier her phone offer and mentioned Friends &amp; Family Discount</li></ul>RESULT<br />She did some buying!<br />Micro-Local (Inside Macy’s) with Shopkick<br />
    • 31. <ul><li>Multiple ways to motivate people to shop in store
    • 32. Foursquare – offers upon check-in
    • 33. Shopkick – different offer upon check-in
    • 34. Facebook – special deal upon check-in</li></ul>RESULT<br />Patti and her niece went shoppingand took advantage of all three offers!<br />Combining LBS and Social Networks at American Eagle<br />
    • 35. Beware of the “Specials Nearby” <br />
    • 36. <ul><li>Checked into Facebook
    • 37. Posted her thoughts that she ‘Likes’
    • 38. Friends read &amp; commented</li></ul>RESULT<br />The bakery got publicity and Patti received a thank you in FB with 2 free cupcakes!<br />Facebook Pays Off for a Local Bakery<br />
    • 39. Game rewards offered for product placement on farms:<br />Stouffer’s <br />McDonald’s <br />Farmer’s Insurance <br />Amex Centurion Statue<br />RESULT<br />Patti placed the promo items onher farm and gladly collected her FV rewards!<br />Product Placement: More than Fun and Games<br />
    • 40. <ul><li>QR codes displayed on shelves
    • 41. Scanned codes and displayed useful product &amp; purchasing information
    • 42. Availability &gt; Specs &gt; Reviews</li></ul>QR Codes at Best Buy Enhance Store Shopping<br />
    • 43. Social Shopping 3.0<br />Six Steps to Leveraging the Crowd to Drive Engagement and Revenue…<br />
    • 44. 1. BRING YOUR PRODUCTS TO SOCIAL SITES<br />
    • 45.
    • 46. 1,000 TransactionsEvery Day<br />
    • 47. 2. NURTURE THE CHANNEL AS A DESTINATION<br />
    • 48.
    • 49. 3. MAKE IT EASY FOR FRIENDS TO SHOP TOGETHER<br />
    • 50.
    • 51. 4. CREATE YOUR OWNPOWER INFLUENCERS<br />
    • 52.
    • 53.
    • 54.
    • 55. 5. LEVERAGE LOCATION SHARING<br />
    • 56.
    • 57. Whenever a player is near an H&amp;M location, virtual goods from the new Blues collection will appear in the game <br />
    • 58. Players can review the product details of the items, and if they check in an item, they earn game bonus points.<br />
    • 59. Players also receive discounts and promotions for real goods available in nearby stores, and points for scanning in-store product bar codes. <br />
    • 60. Players can review the product details of the items, and if they check in an item, they earn game bonus points.<br />Whenever a player is near an H&amp;M location, virtual goods from the new Blues collection will appear in the game <br />-10.6M Branded Impressions<br />-700,000 Online Check-ins<br />-350,000 In-store Check-ins<br />Players also receive discounts and promotions for real goods available in nearby stores, and points for scanning in-store product bar codes. <br />
    • 61. 6. BRING SOCIAL GRAPHS TO YOUR PRODUCTS<br />
    • 62.
    • 63. Getting Started<br />Where to Begin?<br />
    • 64. Getting Started<br />You simply have to be there. Everybody else is (or soon will be). And your customers expect it.<br />Communicate the programs clearly.To customers and employees. Then build in back-up plans.<br />Design programs that deliver value.Shoppers will engage, but you must reward them with content that helps them shop (and helps you close the sale).<br />Evaluate QR Codes: they can be valuable tools.They make it easy to deliver “conversion content” to the phone.<br />Monitor, monitor, monitor!Customers expect fast responses. Don’t disappoint them.<br />Have tolerance for trial and error.Not everything will work the first time. Count on it.<br />Evaluate Your Platform.Is it agile? Will it extend as new channels emerge?<br />
    • 65. All-Channel Commerce<br />Call Center<br />ClientelingStore Portal<br />Store KioskDigital Signage<br />m-Commerce Pocket Kiosk<br />Social ShoppingTweet Desk<br />Brand_A.comBrand_B.comB2B.com<br />Payment Processing<br />Tax <br />Address Validation<br />Fraud Check<br />WMS<br />Merchandising<br />Customer<br />Catalog &amp; Content<br />Pricing &amp; Promotions<br />Orders<br />Inventory<br />Gift Registry<br />IntegratedSystems/Services<br />Partners andAffiliates<br />Blue Martini Commerce Platform<br />Blue Martini Order Processor<br />·<br />·<br /> CONNECTED<br />EVERYWHERE<br />ADAPTIVE<br />Warehouses<br />Suppliers &amp; 3PL<br />Stores<br />
    • 66. David.Bruno@RedPrairie.com<br />THANK YOU!<br />

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