Social Shopping 3.0 s-Commerce Beyond the “Like” Button
Consumers Have Jumped All Over The Social Shopping “Bandwagon” 51% considered information shared on their networks when making a purchase decision--eMarketer The average consumer mentions specific brands over 90 times per week -Keller Fay, WOMMA 81% received advice from friends about a purchase through a social site --Click Z By 2014, 53% of total retail sales will be affected by the Web --Forrester 74% who received such advice found it to be influential in their decision --Click Z
41% of people ‘like’ pages to show friends brands they support. Facebook users spend over 700 Billion minutes per month there. The average Facebook fan is worth $136.38 to a brand annually. The top 10 brands on Facebook added 115 Million fans in 2010. Facebook shoppers have 7%-10% larger shopping carts. The Facebook Effect
40% 1,200% of Facebook and Twitter users scanned QR codes 5x in past 12 months Increase in QR code scans between July & December 2010 Source: Mobio Identity Systems QR Codes Hit the Big Time
24% 41 MILLION of all Yelp reviews are in the “shopping” category monthly visitors to Yelp Source: Yelp Yelp Puts the Crowd (and their Smartphones) to Work
26% 10% 63% have used a service that automatically determines their location use mobile location services at least once a week iPhone owners use location services at least once a week Source: Mobile Marketing Association Location Sharing Gains Traction
60M social gamers in the United States 53% of social gamers are women $200 estimated annual spend per player Source: NPD Group The Face of Gaming is Changing
Open a New Location? $0.00 $0.00 $0.00 Labor Real Estate Utilities Mobile AR Retail Apps Appear on the Scene
Cashier & others were unfamiliar with the program; the coupon did not scan
They followed cashier instructions on her phone to complete the sale
RESULT Patti tried again two weeks later, and all worked as advertised, and she made another purchase. Mobile Coupon: Save on Avatar DVD, Video Games, Pet Food, & more. Click Here: http://target.mobi/c?p=DHKX9P5-DKS6B29-IPNTU Msg & data rates apply Mobile Coupons at Target
RESULT The bakery got publicity and Patti received a thank you in FB with 2 free cupcakes! Facebook Pays Off for a Local Bakery
Game rewards offered for product placement on farms: Stouffer’s McDonald’s Farmer’s Insurance Amex Centurion Statue RESULT Patti placed the promo items onher farm and gladly collected her FV rewards! Product Placement: More than Fun and Games
Whenever a player is near an H&M location, virtual goods from the new Blues collection will appear in the game
Players can review the product details of the items, and if they check in an item, they earn game bonus points.
Players also receive discounts and promotions for real goods available in nearby stores, and points for scanning in-store product bar codes.
Players can review the product details of the items, and if they check in an item, they earn game bonus points. Whenever a player is near an H&M location, virtual goods from the new Blues collection will appear in the game -10.6M Branded Impressions -700,000 Online Check-ins -350,000 In-store Check-ins Players also receive discounts and promotions for real goods available in nearby stores, and points for scanning in-store product bar codes.
Getting Started You simply have to be there. Everybody else is (or soon will be). And your customers expect it. Communicate the programs clearly.To customers and employees. Then build in back-up plans. Design programs that deliver value.Shoppers will engage, but you must reward them with content that helps them shop (and helps you close the sale). Evaluate QR Codes: they can be valuable tools.They make it easy to deliver “conversion content” to the phone. Monitor, monitor, monitor!Customers expect fast responses. Don’t disappoint them. Have tolerance for trial and error.Not everything will work the first time. Count on it. Evaluate Your Platform.Is it agile? Will it extend as new channels emerge?
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