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UX Paris 10/02/10 - Designer l'invisible
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Présentation d'ouverture du UX Paris groupe

Présentation d'ouverture du UX Paris groupe

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UX Paris 10/02/10 - Designer l'invisible Presentation Transcript

  • 1. Designer l’invisible Stratégie pour une expérience utilisateur intégrée David Raichman Senior User Experience Designer
  • 2. Plus de 10 ans d’UXD...
  • 3. http://www.hec.fr
  • 4. eb w
  • 5. ias ed m eb w
  • 6. ns tio ica pl ap ias ed m eb w
  • 7. ile ob m ns tio ica pl ap ias ed m eb w
  • 8. ts ui od pr ile ob m ns tio ica pl ap ias ed m eb w
  • 9. s ice rv se ts ui od pr ile ob m ns tio ica pl ap ias ed m eb w
  • 10. t en e m nn viro en s ice rv se ts ui od pr ile ob m ns tio ica pl ap ias ed m eb w
  • 11. en v ap iro pl nn se pr ica m e m rv od ed m tio ob ice w en ui ias ns eb ile ts s t Design de services Design d’interaction AI Design d’interface UX Design industriel Utilisabilité Marketing / Communication Recherche utilisateurs
  • 12. Expérience utilisateur intégrée ?
  • 13. Expérience utilisateur ?
  • 14. Satisfaction UX Engagement
  • 15. Mihaly Csikszentmihalyi
  • 16. “ [...] being completely involved in an activity for its own sake. The ego falls away. Time flies. Every action, movement, and thought follows inevitably from the previous one, like playing jazz. Your whole being is involved, and you're using your skills to the utmost ”
  • 17. concentration non-interruption sentiment de contrôle fluidité
  • 18. # $%#&&' " ! UX
  • 19. Designer l’invisible # $%#&&' " ! UX
  • 20. # $%#&&' " ! Rendre invisible le Rendre visible complexe UX l’information
  • 21. User-centered design
  • 22. Digital # $%#&&' " ! Rendre invisible le Rendre visible complexe UX l’information Designer l’invisible
  • 23. Designer l’invisible
  • 24. Designer l’invisible
  • 25. L'environnement quotidien
  • 26. Designer l’invisible
  • 27. Digital # $%#&&' " ! Rendre invisible le Rendre visible complexe UX l’information Designer l’invisible Environnement
  • 28. Stratégies de l'invisibilité
  • 29. Extension
  • 30. Fusionner corps / cerveau / ordinateur Etendre les facultés cognitives Etendre les facultés physiques
  • 31. Wearable computing
  • 32. Puce RFID intradermique
  • 33. Extension
  • 34. Outil naturalisé Extension
  • 35. “Move to the generation where the technology disappears into the tool, serving valuable functions, but keeping out of the way. The generation where computer disappears into tools specific to tasks. The generation of the invisible computer.” Donald A. Norman The Invisible Computer MIT Press, 1998
  • 36. Naturaliser le digital Métaphores d’interaction basées sur l’usage des objets quotidiens (gestures)
  • 37. Naturaliser le digital Métaphores d’interaction basées sur l’usage des objets quotidiens (gestures) Virtualité augmentée
  • 38. Agent intelligent Outil naturalisé Extension
  • 39. Eliminer des caractéristiques inhumaines de l’agent Attributs communicationnels Langage et sémantique Reconnaissance / synthèse vocale Intelligence artificielle
  • 40. Environnement digitalisé Agent intelligent Outil naturalisé Extension
  • 41. “The project of everyware is nothing less than the colonization of everyday life by information technology ” A. Greenfeld, Nokia’s head of design direction for user interface and services
  • 42. Minority report (2002), by S. Spielberg
  • 43. Digitaliser le naturel Rendre la technologie invisible dans l’environnement
  • 44. Digitaliser le naturel Rendre la technologie invisible dans l’environnement Réalité augmentée
  • 45. Back to the web...
  • 46. “Imagine the Web as a newborn baby [...]. She can feel, but she has no idea of size till she puts something in her mouth. She hears the words of her smiling parents, but she can’t understand them [...]. She has little or no control over her environment. Gradually, the world begins to make sense. The baby coordinates the input from multiple senses, filters signal from noise, learns new skills [...]” Tim O’reilly Fondateur d'O'Reilly Media Web 2.0 Summit 2009
  • 47. Environnement digitalisé Agent intelligent Outil naturalisé Extension web Capteurs / mobile Gestures Temps réel / intelligence collaborative et collective Géolocalisation / réalité augmentée / projection
  • 48. Projet «Sixth Sense», MIT Media Lab
  • 49. Digital # $%#&&' " ! Rendre invisible le Rendre visible complexe UX l’information Designer l’invisible Environnement
  • 50. http://www.slideshare.net/davethepreacher