10 Reasons Why Advertisers Need to Become Hackers
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10 Reasons Why Advertisers Need to Become Hackers

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There's a lot to like about the hacker M.O. As advertisers and agency people, imagine how much better it would be if looked at our prospective audiences and said "Whose problem will we hack today?"

There's a lot to like about the hacker M.O. As advertisers and agency people, imagine how much better it would be if looked at our prospective audiences and said "Whose problem will we hack today?"

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  • 1. A few things going on..! Ad avoidance! Constant partial attention! Privacy vs relevance
  • 2. 10 Reasons Why Advertisers Need to Become Hackers.!
  • 3. Hacker (n.) A hacker is someone who loves to program or who enjoys playful cleverness, or a combination of the two. The act of engaging in activities (such as programming or other media) in a spirit of playfulness and exploration is termed hacking.
  • 4. Hack (n.) The most ingenious and effective solution to a problem.
  • 5. Who are hackers? The Nerdy The Artist The Indicted The Anonymous The Prankster The Entrepreneur
  • 6. 10 Reasons Why Advertisers Need to Become Hackers.! Hackers think the world is full of fascinating problems waiting to be solved.
  • 7. 10 Reasons Why Advertisers Need to Become Hackers.! Hacking is fast and iterative and about! learning from experimenting rapidly. !
  • 8. 10 Reasons Why Advertisers Need to Become Hackers.! Because hackers ! embrace play ! and mischief.
  • 9. 10 Reasons Why Advertisers Need to Become Hackers.! Because hackers maintain extreme curiosity.
  • 10. 10 Reasons Why Advertisers Need to Become Hackers.! Because hackers believe no problem should ever be solved twice.
  • 11. 10 Reasons Why Advertisers Need to Become Hackers.! Because hackers think that attitude is no ! substitute for competence.
  • 12. 10 Reasons Why Advertisers Need to Become Hackers.! Because hackers believe that freedom is good.
  • 13. 10 Reasons Why Advertisers Need to Become Hackers.! Because hackers solve problems from the inside of technology.
  • 14. SOMO by The Royals
  • 15. 10 Reasons Why Advertisers Need to Become Hackers.! Because hacking has embedded tension.
  • 16. 10 Reasons Why Advertisers Need to Become Hackers.! Because hackers believe in getting better at getting better.
  • 17. A world of problems competence over attitude maintain curiosity don’t solve twice getting better ! at getting better see tension work inside technology freedom is good
  • 18. HACKVERTISING.COM
  • 19. @daveking www.theroyals.com.au