A few things going on..!

Ad avoidance!
Constant partial attention!
Privacy vs relevance
10 Reasons
Why Advertisers
Need to Become

Hackers.!
Hacker (n.) A hacker is someone who
loves to program or who enjoys playful
cleverness, or a combination of the two.
The ac...
Hack (n.) The most ingenious and
effective solution to a problem.
Who are hackers?

The Nerdy

The Artist

The Indicted

The Anonymous

The Prankster

The Entrepreneur
10 Reasons Why Advertisers Need to Become Hackers.!

Hackers think the
world is full of
fascinating problems
waiting to be...
10 Reasons Why Advertisers Need to Become Hackers.!

Hacking is fast and
iterative and about!
learning from
experimenting ...
10 Reasons Why Advertisers Need to Become Hackers.!

Because hackers !
embrace play !
and mischief.
10 Reasons Why Advertisers Need to Become Hackers.!

Because hackers
maintain extreme
curiosity.
10 Reasons Why Advertisers Need to Become Hackers.!

Because hackers believe no problem should
ever be solved twice.
10 Reasons Why Advertisers Need to Become Hackers.!

Because hackers think
that attitude is no !
substitute for competence...
10 Reasons Why Advertisers Need to Become Hackers.!

Because hackers
believe that freedom is
good.
10 Reasons Why Advertisers Need to Become Hackers.!

Because hackers solve
problems from the inside
of technology.
SOMO by The Royals
10 Reasons Why Advertisers Need to Become Hackers.!

Because hacking has embedded tension.
10 Reasons Why Advertisers Need to Become Hackers.!

Because hackers
believe in getting better
at getting better.
A world of problems
competence over attitude
maintain curiosity
don’t solve twice
getting better !
at getting better

see ...
HACKVERTISING.COM
@daveking
www.theroyals.com.au
10 Reasons Why Advertisers Need to Become Hackers
10 Reasons Why Advertisers Need to Become Hackers
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10 Reasons Why Advertisers Need to Become Hackers

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There's a lot to like about the hacker M.O. As advertisers and agency people, imagine how much better it would be if looked at our prospective audiences and said "Whose problem will we hack today?"

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10 Reasons Why Advertisers Need to Become Hackers

  1. 1. A few things going on..! Ad avoidance! Constant partial attention! Privacy vs relevance
  2. 2. 10 Reasons Why Advertisers Need to Become Hackers.!
  3. 3. Hacker (n.) A hacker is someone who loves to program or who enjoys playful cleverness, or a combination of the two. The act of engaging in activities (such as programming or other media) in a spirit of playfulness and exploration is termed hacking.
  4. 4. Hack (n.) The most ingenious and effective solution to a problem.
  5. 5. Who are hackers? The Nerdy The Artist The Indicted The Anonymous The Prankster The Entrepreneur
  6. 6. 10 Reasons Why Advertisers Need to Become Hackers.! Hackers think the world is full of fascinating problems waiting to be solved.
  7. 7. 10 Reasons Why Advertisers Need to Become Hackers.! Hacking is fast and iterative and about! learning from experimenting rapidly. !
  8. 8. 10 Reasons Why Advertisers Need to Become Hackers.! Because hackers ! embrace play ! and mischief.
  9. 9. 10 Reasons Why Advertisers Need to Become Hackers.! Because hackers maintain extreme curiosity.
  10. 10. 10 Reasons Why Advertisers Need to Become Hackers.! Because hackers believe no problem should ever be solved twice.
  11. 11. 10 Reasons Why Advertisers Need to Become Hackers.! Because hackers think that attitude is no ! substitute for competence.
  12. 12. 10 Reasons Why Advertisers Need to Become Hackers.! Because hackers believe that freedom is good.
  13. 13. 10 Reasons Why Advertisers Need to Become Hackers.! Because hackers solve problems from the inside of technology.
  14. 14. SOMO by The Royals
  15. 15. 10 Reasons Why Advertisers Need to Become Hackers.! Because hacking has embedded tension.
  16. 16. 10 Reasons Why Advertisers Need to Become Hackers.! Because hackers believe in getting better at getting better.
  17. 17. A world of problems competence over attitude maintain curiosity don’t solve twice getting better ! at getting better see tension work inside technology freedom is good
  18. 18. HACKVERTISING.COM
  19. 19. @daveking www.theroyals.com.au
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