The Social Object, in a nutshell, is the reason
two people are talking to each other, as
opposed to talking to somebody else. Human
beings are social animals. We like to socialize.
But if think about it, there needs to be a
reason for it to happen in the ﬁrst place. That
reason, that “node” in the social network, is
what we call the Social Object.
Hugh MacLeod, gapingvoid.com
There’s a tangible reason for us being
together, that ties us together. Again, that
reason is called the Social Object. Social
Networks form around Social Objects, not
the other way around.
We are uncovering better ways of developing
software by doing it and helping others do it.
Through this work we have come to value:
Individuals and interactions over processes and tools
Working software over comprehensive documentation
Customer collaboration over contract negotiation
Responding to change over following a plan
That is, while there is value in the items on
the right, we value the items on the left more.
• In pairs
• List some social objects in your teams and
• What values do they embody?
• What behaviour do they inﬂuence?
• If negative, what can you do/have you done
Darth Vader: Mr Tickle
Taekwondo: The US Army
Old people: Laura May
Untidy desk: Alan Cleaver
Empty: Kristen Cleaveland
Testing desk: marekj
Customer care: USAF
Blue Monster: Hugh MacLeod
Story: Abby Ladybug
Build monitor: the build doctor
Camera: Steve Harwood
(c) 2009 David Harvey, Teams and Technology