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Why You Need a Social Media Policy

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Presentation for the 2011 Emerging Philanthropy Conference.

Presentation for the 2011 Emerging Philanthropy Conference.

Published in: Technology
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  • 1. Why You Need A Social Media Policy
    Emerging Philanthropy Conference
    April 27, 2011
    Dave Tinker, CFRE
  • 2. What We’ll Go Over
    Define Social Media & Social Networking
    How Social Media Impacts Your Group
    What is a Social Media Policy
    What a Social Media Policy Looks Like
    What AFP International is Doing
    Online Resources
  • 3. Definition
    What is Social Media?
    A group of applications that allow for user generated content
    What is Social Networking?
    Placing individuals into specific groups connected by a common interest
  • 4. Statistics
    Social Media
    90% of US Internet users visited a social media site in 2010
    22% of all time spent online is on social media sites
    40% connect via mobile devices
    Facebook
    500 million active users
    More time spent on Facebook than any other site
    Average user connected to 80 groups, events, and community pages
    Twitter
    190 users, 65 million tweets per day
    Sources: comScore, Facebook, Pew Internet & American Life Project, Wikipedia
  • 5. Why You Need One
    Use by employees, volunteers, consultants, and people you serve
    Impact on marketing and brand, fundraising, and awareness
    e.g. Pittsburgh Gives and Westmoreland Gives
    NPOs of all sizes need a policy
  • 6. What is a Social Media Policy?
    What it is:
    It sets expectations and boundaries
    Operational guidelines for people who use social media in their job
    What it is not:
    Static
  • 7. Components of Social Media Policy
    Define social media
    Identify that you have concerns and interests
    Tell people what to avoid
    Remind people to protect privacy
    State how it’s related to other agency policies
    Logos, photos, videos
    ‘Friending’ clients, co-workers
    How to engage others
  • 8. Don’t Have One?
    Can lead to
    Leaks
    Badmouthing
    Someone else speaking on your behalf
    Fear Not…It’s Not Too Late
  • 9. What AFP is Doing
    In 2010 crafted guidelines for members of
    AFP
    ASAE
    NTEN and
    The DMA, Nonprofit Federation
    Results were released in late 2010
    http://is.gd/yGv43r
  • 10. Online Tools to Help You
    AFP Social Media Guidelines- http://is.gd/yGv43r
    Beth Kanter’slist – http://is.gd/tSujQv
    NCE Social Media Blog - ncesocialmedia.wordpress.com
    PolicyTool- http://socialmedia.policytool.net/
    Social Media Policy Samples - http://socialmediagovernance.com/policies.php
  • 11. What We Discussed
    Define Social Media & Social Networking
    How Social Media Impacts Your Group
    What is a Social Media Policy
    What a Social Media Policy Looks Like
    What AFP International is Doing
    Online Resources
  • 12. Questions?
  • 13. Contact Information
    Dave Tinker, CFRE
    Director of Development
    ACHIEVA
    412-995-5000 x 436
    dtinker@achieva.info
    www.twitter.com/davethecfre
    www.delicious.com/davethecfre
    www.linkedin.com/davethecfre
    www.slideshare.net/davethecfre

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