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Why You Need a Social Media Policy
 

Why You Need a Social Media Policy

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Presentation for the 2011 Emerging Philanthropy Conference.

Presentation for the 2011 Emerging Philanthropy Conference.

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    Why You Need a Social Media Policy Why You Need a Social Media Policy Presentation Transcript

    • Why You Need A Social Media Policy
      Emerging Philanthropy Conference
      April 27, 2011
      Dave Tinker, CFRE
    • What We’ll Go Over
      Define Social Media & Social Networking
      How Social Media Impacts Your Group
      What is a Social Media Policy
      What a Social Media Policy Looks Like
      What AFP International is Doing
      Online Resources
    • Definition
      What is Social Media?
      A group of applications that allow for user generated content
      What is Social Networking?
      Placing individuals into specific groups connected by a common interest
    • Statistics
      Social Media
      90% of US Internet users visited a social media site in 2010
      22% of all time spent online is on social media sites
      40% connect via mobile devices
      Facebook
      500 million active users
      More time spent on Facebook than any other site
      Average user connected to 80 groups, events, and community pages
      Twitter
      190 users, 65 million tweets per day
      Sources: comScore, Facebook, Pew Internet & American Life Project, Wikipedia
    • Why You Need One
      Use by employees, volunteers, consultants, and people you serve
      Impact on marketing and brand, fundraising, and awareness
      e.g. Pittsburgh Gives and Westmoreland Gives
      NPOs of all sizes need a policy
    • What is a Social Media Policy?
      What it is:
      It sets expectations and boundaries
      Operational guidelines for people who use social media in their job
      What it is not:
      Static
    • Components of Social Media Policy
      Define social media
      Identify that you have concerns and interests
      Tell people what to avoid
      Remind people to protect privacy
      State how it’s related to other agency policies
      Logos, photos, videos
      ‘Friending’ clients, co-workers
      How to engage others
    • Don’t Have One?
      Can lead to
      Leaks
      Badmouthing
      Someone else speaking on your behalf
      Fear Not…It’s Not Too Late
    • What AFP is Doing
      In 2010 crafted guidelines for members of
      AFP
      ASAE
      NTEN and
      The DMA, Nonprofit Federation
      Results were released in late 2010
      http://is.gd/yGv43r
    • Online Tools to Help You
      AFP Social Media Guidelines- http://is.gd/yGv43r
      Beth Kanter’slist – http://is.gd/tSujQv
      NCE Social Media Blog - ncesocialmedia.wordpress.com
      PolicyTool- http://socialmedia.policytool.net/
      Social Media Policy Samples - http://socialmediagovernance.com/policies.php
    • What We Discussed
      Define Social Media & Social Networking
      How Social Media Impacts Your Group
      What is a Social Media Policy
      What a Social Media Policy Looks Like
      What AFP International is Doing
      Online Resources
    • Questions?
    • Contact Information
      Dave Tinker, CFRE
      Director of Development
      ACHIEVA
      412-995-5000 x 436
      dtinker@achieva.info
      www.twitter.com/davethecfre
      www.delicious.com/davethecfre
      www.linkedin.com/davethecfre
      www.slideshare.net/davethecfre