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Why You Need A Social Media Policy<br />Emerging Philanthropy Conference<br />April 27, 2011<br />Dave Tinker, CFRE<br />
What We’ll Go Over<br />Define Social Media & Social Networking<br />How Social Media Impacts Your Group<br />What is a So...
Definition<br />What is Social Media?<br />A group of applications that allow for user generated content<br />What is Soci...
Statistics<br />Social Media<br />90% of US Internet users visited a social media site in 2010<br />22% of all time spent ...
Why You Need One<br />Use by employees, volunteers, consultants, and people you serve<br />Impact on marketing and brand, ...
What is a Social Media Policy?<br />What it is:<br />It sets expectations and boundaries<br />Operational guidelines for p...
Components of Social Media Policy<br />Define social media<br />Identify that you have concerns and interests<br />Tell pe...
Don’t Have One?<br />Can lead to<br />Leaks<br />Badmouthing<br />Someone else speaking on your behalf<br />Fear Not…It’s ...
What AFP is Doing<br />In 2010 crafted guidelines for members of <br />AFP<br />ASAE<br />NTEN and <br />The DMA, Nonprofi...
Online Tools to Help You<br />AFP Social Media Guidelines- http://is.gd/yGv43r<br />Beth Kanter’slist – http://is.gd/tSujQ...
What We Discussed<br />Define Social Media & Social Networking<br />How Social Media Impacts Your Group<br />What is a Soc...
Questions?<br />
Contact Information<br />Dave Tinker, CFRE<br />Director of Development<br />ACHIEVA<br />412-995-5000 x 436<br />dtinker@...
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Why You Need a Social Media Policy

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Presentation for the 2011 Emerging Philanthropy Conference.

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Transcript of "Why You Need a Social Media Policy"

  1. 1. Why You Need A Social Media Policy<br />Emerging Philanthropy Conference<br />April 27, 2011<br />Dave Tinker, CFRE<br />
  2. 2. What We’ll Go Over<br />Define Social Media & Social Networking<br />How Social Media Impacts Your Group<br />What is a Social Media Policy<br />What a Social Media Policy Looks Like<br />What AFP International is Doing<br />Online Resources<br />
  3. 3. Definition<br />What is Social Media?<br />A group of applications that allow for user generated content<br />What is Social Networking?<br />Placing individuals into specific groups connected by a common interest<br />
  4. 4. Statistics<br />Social Media<br />90% of US Internet users visited a social media site in 2010<br />22% of all time spent online is on social media sites<br />40% connect via mobile devices<br />Facebook<br />500 million active users<br />More time spent on Facebook than any other site<br />Average user connected to 80 groups, events, and community pages<br />Twitter<br />190 users, 65 million tweets per day<br />Sources: comScore, Facebook, Pew Internet & American Life Project, Wikipedia<br />
  5. 5. Why You Need One<br />Use by employees, volunteers, consultants, and people you serve<br />Impact on marketing and brand, fundraising, and awareness<br />e.g. Pittsburgh Gives and Westmoreland Gives<br />NPOs of all sizes need a policy<br />
  6. 6. What is a Social Media Policy?<br />What it is:<br />It sets expectations and boundaries<br />Operational guidelines for people who use social media in their job<br />What it is not:<br />Static<br />
  7. 7. Components of Social Media Policy<br />Define social media<br />Identify that you have concerns and interests<br />Tell people what to avoid<br />Remind people to protect privacy<br />State how it’s related to other agency policies<br />Logos, photos, videos<br />‘Friending’ clients, co-workers<br />How to engage others<br />
  8. 8. Don’t Have One?<br />Can lead to<br />Leaks<br />Badmouthing<br />Someone else speaking on your behalf<br />Fear Not…It’s Not Too Late<br />
  9. 9. What AFP is Doing<br />In 2010 crafted guidelines for members of <br />AFP<br />ASAE<br />NTEN and <br />The DMA, Nonprofit Federation<br />Results were released in late 2010<br />http://is.gd/yGv43r<br />
  10. 10. Online Tools to Help You<br />AFP Social Media Guidelines- http://is.gd/yGv43r<br />Beth Kanter’slist – http://is.gd/tSujQv<br />NCE Social Media Blog - ncesocialmedia.wordpress.com<br />PolicyTool- http://socialmedia.policytool.net/<br />Social Media Policy Samples - http://socialmediagovernance.com/policies.php<br />
  11. 11. What We Discussed<br />Define Social Media & Social Networking<br />How Social Media Impacts Your Group<br />What is a Social Media Policy<br />What a Social Media Policy Looks Like<br />What AFP International is Doing<br />Online Resources<br />
  12. 12. Questions?<br />
  13. 13. Contact Information<br />Dave Tinker, CFRE<br />Director of Development<br />ACHIEVA<br />412-995-5000 x 436<br />dtinker@achieva.info<br />www.twitter.com/davethecfre<br />www.delicious.com/davethecfre<br />www.linkedin.com/davethecfre<br />www.slideshare.net/davethecfre<br />
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