Social Media and Fundraising at Pgh Foundation Center by Dave Tinker, CFRE
Upcoming SlideShare
Loading in...5
×
 

Like this? Share it with your network

Share

Social Media and Fundraising at Pgh Foundation Center by Dave Tinker, CFRE

on

  • 1,126 views

 

Statistics

Views

Total Views
1,126
Views on SlideShare
1,125
Embed Views
1

Actions

Likes
0
Downloads
7
Comments
0

1 Embed 1

http://www.twylah.com 1

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Social Media and Fundraising at Pgh Foundation Center by Dave Tinker, CFRE Presentation Transcript

  • 1. DavE Tinker, CFRE
    AUGUST 5, 2011
    Foundation Center
    Social Media and Fundraising
    1
  • 2. What We’ll Go Over
    2
    What is social media?
    Social media statistics and benefits
    Focus on Facebook, Twitter, and YouTube
    How others use it to raise funds and communicate with their constituencies
    What are the components to a social media policy
    Why you need a social media policy
    Online resources for social media
  • 3. Social media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos, and audio.
    Source - Wikipedia
  • 4. Definition
    Social media can include:
    Email, blogs, videos, IM, wikis, bookmarks, books, music and presentations
    What is Social Networking?
    Placing individuals into specific groups connected by a common interest
    4
  • 5. Benefits to your Organization
    Public Relations
    Customer Services
    Loyalty Building
    Collaboration
    Networking
    Search Engine Optimization
    Raise Funds
    5
  • 6. Statistics and Facts
    People Use Social Media More than Anything Else on Internet
    22.7% of time – 43% growth over previous year
    75% of Americans use social media
    33% of adults online post to social media sites at least once a week
    66% of all internet users in the world visit social networks
    Using social media is done more often than reading email
    It is growing faster than 3x the internet
    93% of social media users believe an organization should have a presence in social media
    Sources Forrester, Nielsen, TechCrunch, Wecando.biz
    6
  • 7. Easy Access to Social Media
    You can access social media
    Computer
    Phone
    TV and TV games
    Social Media is more interconnected
    7
  • 8. Facebook
    More than 750 million users worldwide
    175 million users login on any given day
    5 Billion = number of minutes spent on Facebook each day
    Currently most popular social media in US
    Prospect Research and Fundraising
    Largest repository of photos on line in the world
    2nd Largest repository of videos online
    8
  • 9. Facebook Pages vs. Groups
    9
  • 10. 10
  • 11. 11
  • 12. 12
  • 13. 13
  • 14. Twitter
    200 million users as of March 2011
    60 million people visit Twitter each month
    More than 50%of posts are done using an application and not via the Twitter website
    Created real-time search
    Watch trends as they happen
    14
  • 15. @, #, URL Shortners and Lists
    15
    Very easy to set up an account
    Just need a valid email address
    Name @
    Usernames start with @ symbol
    Now used by Google
    Hashtags #
    Most important word or phrase in tweet
    URL Shorteners
    Twitter now built one in
    Hootsuite, Tweetdeck, etc. also build them in
    List
    Ability to categorize feeds
  • 16. Twitter Fundraising Samples
    Pittsburgh Gives
    One Day Only Have Your Gift to ACHIEVA Matched 1:2 – http://is.gd/1234#pghgives (81 characters)
    The Pittsburgh Foundation will match your gift to ACHIEVA 50 cents for every dollar up to $2,500 Oct 28 at 10am http://is.gd/ZiQtDk PLS RT(140 characters)
    Join and Donate
    @aplusk, @drew
    16
  • 17. 17
  • 18. Twitter Exercise
    Make a request in 140 Characters or less!
    Can be event
    Can be general request
    State mission in 140 characters or less!
    18
  • 19. YouTube
    490 million unique users per month
    13 hours of video are uploaded to YouTube every minute
    100 million videos viewed per day
    Now close captions videos
    Nonprofit Channels allow premium branding capabilities
    Embeddable on Websites
    Donate button
    Call to action
    19
  • 20. 20
  • 21. 21
  • 22. 22
  • 23. How Guidestar influences social media fundraising
    Guidestar has listings for all 501(c)(3)s
    Network for Good uses Guidestar’s database
    Network for Good has partnered with
    Give a Tweet http://www.giveatweet.com
    Change.org http://www.change.org
    Razoo http://www.razoo.com
    Facebook Causes, etc. http://www.facebook.com/causes
    Your information on Guidestar means you have profiles on those services above
    23
  • 24. Is Social Media Right for You?
    Which social media tools will allow you to reach your desired audience? Is it Facebook, Twitter and YouTube?
    How will you incorporate it into your current online and offline efforts?
    What resources can you put into it?
    Who will do the work?
    Do you have a need for a Social Media policy for your organization?
    24
  • 25. Track Information About Anyone, Any Topic
    Social Media Tracking Free Online Tools
    Facebook Search – must be logged in
    Twitter Search http://twitter.com/search
    Google Alerts http://www.google.com/alerts
    Dashboards
    Hootsuite http://www.hootsuite.com
    Ping.fm http://www.ping.fm
    TweetDeck http://www.tweetdeck.com/
    25
  • 26. Work Smarter – Use Tools
    You can update multiple accounts at the same time
    Desktop – TweetDeck, Seesmic
    You can create a free e-newspaper from your feeds
    Paper.li – http://www.paper.li
    No staff? Want outside help?
    Use a company like GiveZooks.com
    PR firms
    26
  • 27. Privacy and Social Media Policy Quote
    “I don't believe society understands what happens when everything is available, knowable and recorded by everyone all the time," [Schmidt] says. He predicts, apparently seriously, that every young person one day will be entitled automatically to change his or her name on reaching adulthood in order to disown youthful hijinks stored on their friends' social media sites.”8/14/10 Wall Street Journal article quoting Eric Schmidt, former CEO of Google
    27
  • 28. Why You Need One
    Use by employees, volunteers, consultants, and people you serve
    Impact on marketing and brand, fundraising, and awareness
    NPOs of all sizes need a policy
    28
  • 29. What is a Social Media Policy?
    What it is:
    It sets expectations and boundaries
    Operational guidelines for people who use social media in their job
    What it is not:
    Static
    29
  • 30. Components of Social Media Policy
    Define social media
    Identify that you have concerns and interests
    Tell people what to avoid
    Remind people to protect privacy
    State how it’s related to other agency policies
    Logos, photos, videos
    ‘Friending’ clients, co-workers
    How to engage others
    30
  • 31. Don’t Have One?
    Can lead to
    Leaks
    Badmouthing
    Someone else speaking on your behalf
    Fear Not…It’s Not Too Late
    31
  • 32. Let’s Create One Right Now
    32
    Online Policy Tool
    http://socialmedia.policytool.net/
  • 33. Is Anyone Helping Nonprofits?
    In 2010 AFP International convened a group of npo tech professionals crafted guidelines for members of
    AFP
    ASAE
    NTEN and
    The DMA, Nonprofit Federation
    Results were released in late 2010
    http://is.gd/yGv43r
    33
  • 34. What’s Next In Social Media?
    “Facebook Alternatives”
    Google+ http://plus.google.com
    Diaspora https://joindiaspora.com
    Jumohttp://www.jumo.com
    Private “Twitter Alternatives”/Enterprise Social Media
    Yammer http://www.yammer.com
    Mango http://www.mangospring.com
    Location
    Foursquare http://www.foursquare.com
    Gowallahttp://www.gowalla.com
    Q&A Knowledge
    Quora http://www.quora.com
    34
  • 35. Links
    Alltop - http://social-media.alltop.com
    Beth Kanter - http://www.bethkanter.org
    Causes - http://www.facebook.com/causes
    Change.org – http://www.change.org
    Give A Tweet – http://www.giveatweet.com
    GiveZooks! – http://www.givezooks.com
    GoogleAlerts – http://alerts.google.com
    John Haydon – http://johnhaydon.com
    Netwits Think Tank - http://www.netwitsthinktank.com
    Razoo – http://www.razoo.com
    Seesmic –http://www.seesmic.com
    Social Media Policies – http://is.gd/4mxAk
    SocialOomph –http://www.socialoomph.com
    Tweetdeck – http://tweetdeck.com
    Twitter 101 http://business.twitter.com/twitter101
    Twendz – http://www.twendz.com
    YouTube Nonprofits – http://www.youtube.com/nonprofits
    35
  • 36. Online Tools to Help You With Social Media Policies
    AFP Social Media Guidelines- http://is.gd/yGv43r
    Beth Kanter’s list – http://is.gd/tSujQv
    NCE Social Media Blog - ncesocialmedia.wordpress.com
    PolicyTool - http://socialmedia.policytool.net/
    Social Media Policy Samples - http://socialmediagovernance.com/policies.php
    36
  • 37. Remember To…
    Listen & Engage
    It’s a dialogue, not a monologue
    85% of social media users believe that a company should also interact with its customers
    Be Active
    Update your information regularly
    Measure
    Audience
    How does it fit into your offline goals?
    37
  • 38. Conclusion…What We’ve Learned
    Definitions
    Social media isn’t a fad
    • Billions of users across the globe
    There are many, many tools
    • No one tool is right for everyone
    • 39. They are not hard to learn, many online reference resources
    Enhances your fundraising and communications
    Put a policy in place!
    It’s a marathon not a sprint
    You should think strategically
    with Social Media
    38
  • 40. Questions?
    39
  • 41. Contact
    Dave Tinker, CFRE
    Director of Development
    ACHIEVA
    412-995-5000 x 436
    dtinker@achieva.info
    http://www.achieva.info
    Faculty – Master of Information Strategy, Systems, and Technology
    Muskingum University
    dtinker@muskingum.edu
    http://www.muskingum.edu/~misst
    www.about.me/davethecfre
    40