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Foundation Center Social Media Presentation

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Dave Tinker, CFRE's Social Media and Fundraising presentation at the Foundation Center of the Carnegie Library of Pittsburgh - 10/19/09

Dave Tinker, CFRE's Social Media and Fundraising presentation at the Foundation Center of the Carnegie Library of Pittsburgh - 10/19/09

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Transcript

  • 1. DAVID TINKER, CFRE OCTOBER 19, 2009 FOUNDATION CENTER Social Media and Fundraising
  • 2. Social Media
    • What is Social Media?
    • Many Examples – email, blogs and news, wikis, videos, IM, bookmarks, books, music and presentations
    • We will focus on:
        • Facebook
        • Twitter
        • YouTube
        • LinkedIn
  • 3. Facebook
    • More than 250 million users worldwide
    • Currently most popular in US
    • Fund Raising – Causes & CharityGifts
    • Fan Page vs. Events
    • Prospect Research
  • 4. Twitter
    • Expects 19 million users by 2010
    • Created real-time search
    • Watch trends as they happen
    • Starting to allow ads, testing lists
  • 5. YouTube
    • Part of Google
    • Nonprofit Channels
    • Embeddable on Websites
    • Donate button
  • 6. LinkedIn
    • 50 Million Users
    • Primarily Professionals
    • Groups
      • Announce Events
      • Share news, links, updates
      • Only allows a few 3 rd party developers
  • 7. Is Social Media Right for You?
    • Which social media tools will allow you to reach your desired audience?
    • How will you incorporate it into your current online and offline efforts?
    • What resources can you put into it?
    • Who will do the work?
    • Do you have a need for a Social Media policy for your organization?
  • 8. Conclusion…What We’ve Learned
    • Social Media Isn’t a Fad
      • Billions of users across the globe
    • There are many, many tools
      • No one tool is right for everyone
      • They are not hard to learn
    • Enhances your fundraising
    • You should think strategically
    • with Social Media
  • 9. Links
    • Alltop - http://social-media.alltop.com/
    • Beth Kanter - http://beth.typepad.com/
    • Causes - http://www.facebook.com/causes
    • Facebook CharityGifts - http://is.gd/3j5MA
    • GiveZooks! – www.givezooks.com
    • Netwits Think Tank - http://is.gd/3j39N & http://is.gd/3j3g4
    • Seesmic – http://www.seesmic.com
    • Social Media Policies – http://is.gd/4mxAk
    • Tweetdeck – http://tweetdeck.com/beta/
  • 10. Contact
    • Dave Tinker, CFRE
    • [email_address]
    • www.twitter.com/davethecfre
    • ncesocialmedia.wordpress.com
    • www.delicious.com/davethecfre
    • www.linkedin.com/davethecfre
    • www.slideshare.net/davethecfre