Foundation Center Social Media Presentation

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Dave Tinker, CFRE's Social Media and Fundraising presentation at the Foundation Center of the Carnegie Library of Pittsburgh - 10/19/09

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Foundation Center Social Media Presentation

  1. 1. DAVID TINKER, CFRE OCTOBER 19, 2009 FOUNDATION CENTER Social Media and Fundraising
  2. 2. Social Media <ul><li>What is Social Media? </li></ul><ul><li>Many Examples – email, blogs and news, wikis, videos, IM, bookmarks, books, music and presentations </li></ul><ul><li>We will focus on: </li></ul><ul><ul><ul><li>Facebook </li></ul></ul></ul><ul><ul><ul><li>Twitter </li></ul></ul></ul><ul><ul><ul><li>YouTube </li></ul></ul></ul><ul><ul><ul><li>LinkedIn </li></ul></ul></ul>
  3. 3. Facebook <ul><li>More than 250 million users worldwide </li></ul><ul><li>Currently most popular in US </li></ul><ul><li>Fund Raising – Causes & CharityGifts </li></ul><ul><li>Fan Page vs. Events </li></ul><ul><li>Prospect Research </li></ul>
  4. 4. Twitter <ul><li>Expects 19 million users by 2010 </li></ul><ul><li>Created real-time search </li></ul><ul><li>Watch trends as they happen </li></ul><ul><li>Starting to allow ads, testing lists </li></ul>
  5. 5. YouTube <ul><li>Part of Google </li></ul><ul><li>Nonprofit Channels </li></ul><ul><li>Embeddable on Websites </li></ul><ul><li>Donate button </li></ul>
  6. 6. LinkedIn <ul><li>50 Million Users </li></ul><ul><li>Primarily Professionals </li></ul><ul><li>Groups </li></ul><ul><ul><li>Announce Events </li></ul></ul><ul><ul><li>Share news, links, updates </li></ul></ul><ul><ul><li>Only allows a few 3 rd party developers </li></ul></ul>
  7. 7. Is Social Media Right for You? <ul><li>Which social media tools will allow you to reach your desired audience? </li></ul><ul><li>How will you incorporate it into your current online and offline efforts? </li></ul><ul><li>What resources can you put into it? </li></ul><ul><li>Who will do the work? </li></ul><ul><li>Do you have a need for a Social Media policy for your organization? </li></ul>
  8. 8. Conclusion…What We’ve Learned <ul><li>Social Media Isn’t a Fad </li></ul><ul><ul><li>Billions of users across the globe </li></ul></ul><ul><li>There are many, many tools </li></ul><ul><ul><li>No one tool is right for everyone </li></ul></ul><ul><ul><li>They are not hard to learn </li></ul></ul><ul><li>Enhances your fundraising </li></ul><ul><li>You should think strategically </li></ul><ul><li>with Social Media </li></ul>
  9. 9. Links <ul><li>Alltop - http://social-media.alltop.com/ </li></ul><ul><li>Beth Kanter - http://beth.typepad.com/ </li></ul><ul><li>Causes - http://www.facebook.com/causes </li></ul><ul><li>Facebook CharityGifts - http://is.gd/3j5MA </li></ul><ul><li>GiveZooks! – www.givezooks.com </li></ul><ul><li>Netwits Think Tank - http://is.gd/3j39N & http://is.gd/3j3g4 </li></ul><ul><li>Seesmic – http://www.seesmic.com </li></ul><ul><li>Social Media Policies – http://is.gd/4mxAk </li></ul><ul><li>Tweetdeck – http://tweetdeck.com/beta/ </li></ul>
  10. 10. Contact <ul><li>Dave Tinker, CFRE </li></ul><ul><li>[email_address] </li></ul><ul><li>www.twitter.com/davethecfre </li></ul><ul><li>ncesocialmedia.wordpress.com </li></ul><ul><li>www.delicious.com/davethecfre </li></ul><ul><li>www.linkedin.com/davethecfre </li></ul><ul><li>www.slideshare.net/davethecfre </li></ul>
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