AFP WPA Social Media and Fundraising


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Social Media and Fundraising.Presentation given on 1/21/10 to the AFP Western PA Chapter.

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  • Social media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos, and audio. Image of black umbrellas in the rain, with one red umbrella sticking out.
  • AFP WPA Social Media and Fundraising

    1. 1. Dave Tinker, CFRE January 21, 2009 AFP Western PA Chapter Social Media and Fundraising
    2. 2. What We’ll Go Over <ul><li>What is Social Media? </li></ul><ul><li>How can it be used in fundraising? </li></ul><ul><li>We will focus on: </li></ul><ul><ul><ul><li>Facebook </li></ul></ul></ul><ul><ul><ul><li>Twitter </li></ul></ul></ul><ul><ul><ul><li>YouTube </li></ul></ul></ul>
    3. 3. <ul><li>Social media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos, and audio. </li></ul><ul><ul><li>Source - Wikipedia </li></ul></ul>
    4. 4. Benefits to your Organization <ul><li>Public Relations </li></ul><ul><li>Customer Services </li></ul><ul><li>Loyalty Building </li></ul><ul><li>Collaboration </li></ul><ul><li>Networking </li></ul><ul><li>Search Engine Optimization </li></ul><ul><li>Raise Funds </li></ul>
    5. 5. Statistics and Facts <ul><li>75% of Americans use social media </li></ul><ul><li>33% of adults online post to social media sites at least once a week </li></ul><ul><li>66% of all internet users in the world visit social networks </li></ul><ul><li>Using social media is done more often than reading email </li></ul><ul><li>It is growing faster than 3x the internet </li></ul><ul><li>93% of social media users believe an organization should have a presence in social media </li></ul><ul><ul><ul><li>Sources Forrester, </li></ul></ul></ul>
    6. 6. Facebook <ul><li>More than 350 million users worldwide </li></ul><ul><li>175 million users login on any given day </li></ul><ul><li>5 Billion = number of minutes spent on Facebook each day </li></ul><ul><li>Currently most popular social media in US </li></ul><ul><li>Prospect Research </li></ul><ul><li>Largest repository of photos on line in the world </li></ul>
    7. 7. Facebook Pages vs. Groups
    8. 14. Twitter <ul><li>23 million users </li></ul><ul><li>60 million people visit Twitter each month </li></ul><ul><li>More than half of posts are done using an application and not via the Twitter website </li></ul><ul><li>Created real-time search </li></ul><ul><li>Watch trends as they happen </li></ul>
    9. 15. Twitter Fundraising Samples <ul><li>Pittsburgh Gives </li></ul><ul><ul><li>One Day Only Have Your Gift to ACHIEVA Matched 1:2 – #pghgives (82 characters) </li></ul></ul><ul><ul><li>The Pittsburgh Foundation will match your gift to ACHIEVA 50 cents for every dollar up to $2,500 Oct 28 at 10am http:// PLS RT (149 characters) </li></ul></ul><ul><li>Join and Donate </li></ul><ul><ul><li>@aplusk, @drew </li></ul></ul>
    10. 17. YouTube <ul><li>13 hours of video are uploaded to YouTube every minute </li></ul><ul><li>100 million videos viewed per day </li></ul><ul><li>Now close captions videos </li></ul><ul><li>Nonprofit Channels allow premium branding capabilities </li></ul><ul><ul><li>Embeddable on Websites </li></ul></ul><ul><ul><li>Donate button </li></ul></ul><ul><ul><li>Call to action </li></ul></ul>
    11. 21. How Guidestar influences social media fundraising <ul><li>Guidestar has listings for all 501(c)(3)s </li></ul><ul><li>Network for Good uses Guidestar’s database </li></ul><ul><li>Network for Good has partnered with </li></ul><ul><ul><li>Give a Tweet </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li>Razoo </li></ul></ul><ul><ul><li>Facebook Causes, etc. </li></ul></ul><ul><li>Your information on Guidestar means you have profiles on those services above </li></ul>
    12. 22. Work Smarter – Use Tools <ul><li>You can update multiple accounts at the same time </li></ul><ul><ul><li>Desktop – TweetDeck, Seesmic </li></ul></ul><ul><li>Monitor what people are saying about you </li></ul><ul><ul><li>SocialOomph, Twendz, Google Alerts </li></ul></ul><ul><li>No staff? Want outside help? </li></ul><ul><ul><li>Use a company like </li></ul></ul>
    13. 23. Remember To… <ul><li>Listen & Engage </li></ul><ul><ul><li>It’s a dialogue, not a monologue </li></ul></ul><ul><ul><li>85% of social media users believe that a company should also interact with its customers </li></ul></ul><ul><li>Be Active </li></ul><ul><ul><li>Update your information regularly </li></ul></ul><ul><li>Measure </li></ul><ul><ul><li>Audience </li></ul></ul><ul><ul><li>How does it fit into your offline goals? </li></ul></ul>
    14. 24. Is Social Media Right for You? <ul><li>Which social media tools will allow you to reach your desired audience? </li></ul><ul><li>How will you incorporate it into your current online and offline efforts? </li></ul><ul><li>What resources can you put into it? </li></ul><ul><li>Who will do the work? </li></ul><ul><li>Does your agency should have a Social Media policy? </li></ul><ul><li>It’s okay to say it isn’t right for you. </li></ul>
    15. 25. Conclusion…What We’ve Learned <ul><li>Social media isn’t a fad </li></ul><ul><ul><li>Billions of users across the globe </li></ul></ul><ul><li>There are many, many tools </li></ul><ul><ul><li>No one tool is right for everyone </li></ul></ul><ul><ul><li>They are not hard to learn </li></ul></ul><ul><li>Enhances your fundraising </li></ul><ul><li>It’s a marathon not a sprint </li></ul><ul><li>You should think strategically </li></ul><ul><li>with Social Media </li></ul>
    16. 26. Links <ul><li>Alltop - http://social- / </li></ul><ul><li>Beth Kanter - http:// / </li></ul><ul><li>Causes - http:// /causes </li></ul><ul><li> – http:// </li></ul><ul><li>Facebook CharityGifts - </li></ul><ul><li>Give A Tweet – http:// </li></ul><ul><li>GiveZooks! – http:// </li></ul><ul><li>GoogleAlerts – http:// </li></ul><ul><li>John Haydon – http:// </li></ul><ul><li>Netwits Think Tank - & </li></ul><ul><li>Razoo – http:// </li></ul><ul><li>Seesmic – http:// </li></ul><ul><li>Social Media Policies – </li></ul><ul><li>SocialOomph – http:// </li></ul><ul><li>Tweetdeck – http:// /beta/ </li></ul><ul><li>Twitter 101 </li></ul><ul><li>Twendz – http:// </li></ul><ul><li>YouTube Nonprofits – http:// /nonprofits </li></ul>
    17. 27. Contact <ul><li>Dave Tinker, CFRE </li></ul><ul><li>Director of Development, ACHIEVA </li></ul><ul><li>711 Bingham Street, Pittsburgh, PA 15203 </li></ul><ul><li>[email_address] </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul>
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