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Using Social Media for Fundraising - AFP International Presentation by Dave Tinker, CFRE
 

Using Social Media for Fundraising - AFP International Presentation by Dave Tinker, CFRE

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How to Harness Twitter and Other Social Media for Your Fundraising ...

How to Harness Twitter and Other Social Media for Your Fundraising

by David Tinker, CFRE
Director of Development
ACHIEVA
Pittsburgh, PA

Presentation from the 47th annual AFP International Conference in Baltimore - (TN5)

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  • Please note, when the presentation was originally submitted on Feb 1, the figures for Twitter were still accurate. This New York Times story from 4/14 about Chirp has the most current figures http://is.gd/bvSwK
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    Using Social Media for Fundraising - AFP International Presentation by Dave Tinker, CFRE Using Social Media for Fundraising - AFP International Presentation by Dave Tinker, CFRE Presentation Transcript

    • TN5: How to Harness Twitter and Other Social Media for Your Fundraising Tuesday, April 13, 2010   3:00PM - 4:15PM Dave Tinker, CFRE Director of Development ACHIEVA
    • What We’ll Go Over
      • What is Microblogging?
      • Why Should I Care?
      • Examples of How It Has Been Used For Fundraising
      • Exercise
      • Tools You Can Use
    • Definition
      • “ Microblogging is a form of blogging. A microblog differs from a traditional blog in that its content is typically much smaller, in both actual size and aggregate file size. A microblog entry could consist of nothing but a short sentence fragment, or an image or embedded video.”
      • Source-Wikipedia
    • Who Is Using Social Media?
      • 5% of users account for 75% of activity
      • 66% of all internet users in the world visit social networks
      • 75% of Americans use social media
      • 33% of adults online post to social media sites at least once a week
      • 93% of social media users believe an organization should have a presence in social media
          • Sources Forrester, Wecando.biz, Sysomos
    • Microblogging Tools
    • Twitter Facts
      • 23 million users
      • 60 million people visit Twitter each month
      • More women than men on Twitter (53 to 47%)
      • More than half of posts are done using an application and not via the Twitter website
      • Created current real-time search
      • Watch trends as they happen
          • Sources Forrester, Wecando.biz, Sysomos
    • Users By Age
    • Users By Country Source - Sysomos Country June 2009 January 2010 USA 62.14 50.88 Brazil 2.00 8.79 UK 7.87 7.20 Canada 5.69 4.35 Germany 2.00 2.49 Indonesia Not recorded 2.41 Australia 2.80 2.39 Netherlands 1.28 1.32 India 0.87 1.27 Japan 0.71 1.22
    • Twitter Growth
    • Early Adopters
      • Tweet Ups
      • Twestivals
      • Prospect Research
    • TweetUps
      • Events where people get together to discuss a subject
      • All tweet about a specific cause to build awareness to their followers
      • Builds on-line activism and awareness using off-line tactics
    • Twestival
      • Started when Twitterers in the UK decided to meet in person in Fall of 2008
      • Social event tied in with fundraising for a homeless shelter
      • What if this happened in many cities?
      • 10,000+ people in 202 cities met on 2/12/09
      • Raised $250,000 for charity:water
    • Prospect Research
      • Follow
        • Foundations
        • Donors
        • Prospects
        • Other Charities
        • Lists
      • See who is talking about you
    • Signing Up
      • Picking a Name
        • Use your agency name
        • Use a name that fits into your campaign
      • Make sure to complete the full bio
        • Full information
        • Key Terms
        • URL for your website
      • Twitter backgrounds are customizable
    • Haiti
    • Haiti
      • Social Media accounted for millions of dollars in gifts from across the world
      • Provided immediate news outlet to explain how to give
      • Nonprofit scrutiny
        • Yele Haiti
    • Advocacy
      • Elections
        • Iran
        • Moldova
      • News
      • Call to Action
      • Change Avatar
      • Add a Ribbon
    • The Guidestar Impact
    • Hashtags - #
      • Allows for writer to indentify key terms in post
      • Allows for easier search
      • Creates groupings
      • Used in #Beatcancer campaign
      • Can be event specific
    • User Follows
      • @Aplusk
      • @RealHughJackman
      • @Drew
      • @BMarler
    • Exercise
      • Create a fundraising tweet for your organization in 140 characters or less
    • Tools to Help
      • Update multiple accounts at the same time
        • Tweetdeck
        • Seesmic
      • Monitor what people are saying about you
        • SocialOomph
        • Twendz
        • Google Alerts
      • No Staff? Use Outside Help
    • Strategy
      • Social Media Policy
        • Who will do the work
        • Privacy
        • Confidentiality
      • Make sure it fits into your plans
        • Marketing Plan
        • Development Plan
        • Overall Agency Strategic Plan
    • What We’ve Learned
      • Microblogging isn’t a fad
        • Users are across the globe
        • Think strategically
      • There are many tools
        • No one universal tool
      • It can enhance fundraising
      • It’s a marathon not a sprint
    • Remember To
      • Listen & Engage
        • I t’s a dialogue, not a monologue
        • 85% of social media users believe that an organization should also interact with its customers
      • Be Active
        • Update Information Regularly
      • Measure
    • Questions?
    • Links
      • Alltop - http://social-media.alltop.com/
      • Beth Kanter - http://beth.typepad.com/
      • Change.org – http://www.change.org
      • Give A Tweet – http://www.giveatweet.com
      • GoogleAlerts – http://alerts.google.com
      • John Haydon – http://johnhaydon.com
      • Netwits Think Tank - http://is.gd/3j39N & http://is.gd/3j3g4
      • Razoo – http://www.razoo.com
      • Seesmic – http://www.seesmic.com
      • Social Media Policies – http://is.gd/4mxAk
      • SocialOomph – http://www.socialoomph.com
      • Tweetdeck – http://tweetdeck.com/beta/
      • Twitter 101 http://business.twitter.com/twitter101
      • Twendz – http://www.twendz.com
    • ACHIEVA Dave Tinker, CFRE 711 Bingham Street Pittsburgh, PA 15203 412-995-5000 x 436 [email_address] www.achieva.info .:. www.twitter.com/achieva