True Beauty Power Point

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Our power point presentation for the "Our Biz" project

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True Beauty Power Point

  1. 1. Welcome toTrue Beauty Photography<br />Your Destination for Luxury Bridal Services<br />
  2. 2. True Beauty<br />Form of Ownership<br />Limited Liability Partnership<br />Each owner has equal equity and each is only responsible for the amount equal to her investment<br />
  3. 3. True Beauty<br /><ul><li>Features
  4. 4. Manicures
  5. 5. Pedicures
  6. 6. Massage
  7. 7. Make up
  8. 8. Hair Updos
  9. 9. Benefits
  10. 10. Luxury
  11. 11. Relaxation
  12. 12. Lasting Memories
  13. 13. Professionalism
  14. 14. Invigoration</li></li></ul><li>True Beauty<br />Target Audience<br /><ul><li>Women
  15. 15. in the far Northern California region
  16. 16. who are getting married in the near future
  17. 17. who need pampering and relaxation
  18. 18. Friends & Family of these women</li></li></ul><li>True Beauty<br />Direct Competition<br /><ul><li>Kevin Lahey Photography
  19. 19. Pink Photography
  20. 20. Shasta Living Memories Photography
  21. 21. Mt Shasta Golf Resort</li></ul>Indirect Competition<br /><ul><li>Sacred Mountain Spa
  22. 22. Creative Healing Alternatives</li></li></ul><li>Start Up Costs<br />
  23. 23. Start Up Costs (Cont.)<br />
  24. 24. Start Up Costs (Cont.)<br />
  25. 25. Total Start Up Cost Estimate<br />$23,988<br />
  26. 26. Market Research<br />Brides surveyed that would have used a service like True Beauty Photography and Bridal Salon Services <br />
  27. 27. Market Research<br />Brides-to-be in 2010<br />
  28. 28. Market Research Conclusions<br /><ul><li>Women are increasingly stressed during wedding planning
  29. 29. Most brides do not have “Pamper Plans” to relax before the big day
  30. 30. Many brides are already hiring a professional photographer
  31. 31. Many brides are not benefiting from a professional beauty consultant for their wedding
  32. 32. A Bridal Salon & Photography joint service is a needed service in Siskiyou County</li></li></ul><li>Marketing<br /><ul><li>Reserve Vendor booths at Bridal Faires in Medford, Redding, and Yreka
  33. 33. Join Chambers of Commerce and provide brochures to be displayed at the Chambers
  34. 34. Create interactive website where clients can see photos and videos of services and make appointments by email
  35. 35. Join online communities like www.TheKnot.com and www.TheNest.com. </li></li></ul><li>Marketing (Cont.)<br /><ul><li>Create a blog for brides-to-be to read and get ideas from
  36. 36. Build social media profiles to connect with Brides-to-be
  37. 37. Paid advertising on dating sites like www.Match.com and on bridal sites like www.DavidsBridal.com
  38. 38. Sponsor community events like Dinner and Dance Galas to create public awareness of services
  39. 39. Offer referral incentives to clients (tell a friend, get a service)</li></li></ul><li>The First Step:<br />Consulting<br />Jessica Murr is the Coordination Consultant<br /><ul><li>Wedding Colors and Theme
  40. 40. Flowers and accessories
  41. 41. Week of Wedding Itinerary
  42. 42. Schedule Beauty Appointments
  43. 43. List of Posed Portraits</li></li></ul><li>The Second Step:<br />Relaxing<br />Samantha McClun is the Masseuse and Nail Technician<br /><ul><li>30 and 60 minute massages
  44. 44. 3 oil/lotion scent choices
  45. 45. Relaxing Manicures
  46. 46. Luxury Pedicures</li></li></ul><li>
  47. 47.
  48. 48. The Third Step:<br />Wedding Day Hair and Makeup<br />Desiree Ferrari is the Hair Stylist and Makeup Artist<br /><ul><li>Updos for any length hair
  49. 49. Newest trends in bridal beauty
  50. 50. Spectrum Makeup for all complexions
  51. 51. Accommodating for all hair and skin types</li></li></ul><li>
  52. 52. The Last Step:<br />Wedding Portraits to last a Lifetime<br />Jenny Oliver is the Photographer<br /><ul><li>Multiple poses
  53. 53. Studio and on-location services
  54. 54. Photo editing and retouching
  55. 55. Digital copies of every shot
  56. 56. Quality shots and story book album</li></li></ul><li>

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