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True Beauty Power Point
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True Beauty Power Point



Our power point presentation for the "Our Biz" project

Our power point presentation for the "Our Biz" project



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    True Beauty Power Point True Beauty Power Point Presentation Transcript

    • Welcome toTrue Beauty Photography
      Your Destination for Luxury Bridal Services
    • True Beauty
      Form of Ownership
      Limited Liability Partnership
      Each owner has equal equity and each is only responsible for the amount equal to her investment
    • True Beauty
      • Features
      • Manicures
      • Pedicures
      • Massage
      • Make up
      • Hair Updos
      • Benefits
      • Luxury
      • Relaxation
      • Lasting Memories
      • Professionalism
      • Invigoration
    • True Beauty
      Target Audience
      • Women
      • in the far Northern California region
      • who are getting married in the near future
      • who need pampering and relaxation
      • Friends & Family of these women
    • True Beauty
      Direct Competition
      • Kevin Lahey Photography
      • Pink Photography
      • Shasta Living Memories Photography
      • Mt Shasta Golf Resort
      Indirect Competition
      • Sacred Mountain Spa
      • Creative Healing Alternatives
    • Start Up Costs
    • Start Up Costs (Cont.)
    • Start Up Costs (Cont.)
    • Total Start Up Cost Estimate
    • Market Research
      Brides surveyed that would have used a service like True Beauty Photography and Bridal Salon Services
    • Market Research
      Brides-to-be in 2010
    • Market Research Conclusions
      • Women are increasingly stressed during wedding planning
      • Most brides do not have “Pamper Plans” to relax before the big day
      • Many brides are already hiring a professional photographer
      • Many brides are not benefiting from a professional beauty consultant for their wedding
      • A Bridal Salon & Photography joint service is a needed service in Siskiyou County
    • Marketing
      • Reserve Vendor booths at Bridal Faires in Medford, Redding, and Yreka
      • Join Chambers of Commerce and provide brochures to be displayed at the Chambers
      • Create interactive website where clients can see photos and videos of services and make appointments by email
      • Join online communities like www.TheKnot.com and www.TheNest.com.
    • Marketing (Cont.)
      • Create a blog for brides-to-be to read and get ideas from
      • Build social media profiles to connect with Brides-to-be
      • Paid advertising on dating sites like www.Match.com and on bridal sites like www.DavidsBridal.com
      • Sponsor community events like Dinner and Dance Galas to create public awareness of services
      • Offer referral incentives to clients (tell a friend, get a service)
    • The First Step:
      Jessica Murr is the Coordination Consultant
      • Wedding Colors and Theme
      • Flowers and accessories
      • Week of Wedding Itinerary
      • Schedule Beauty Appointments
      • List of Posed Portraits
    • The Second Step:
      Samantha McClun is the Masseuse and Nail Technician
      • 30 and 60 minute massages
      • 3 oil/lotion scent choices
      • Relaxing Manicures
      • Luxury Pedicures
    • The Third Step:
      Wedding Day Hair and Makeup
      Desiree Ferrari is the Hair Stylist and Makeup Artist
      • Updos for any length hair
      • Newest trends in bridal beauty
      • Spectrum Makeup for all complexions
      • Accommodating for all hair and skin types
    • The Last Step:
      Wedding Portraits to last a Lifetime
      Jenny Oliver is the Photographer
      • Multiple poses
      • Studio and on-location services
      • Photo editing and retouching
      • Digital copies of every shot
      • Quality shots and story book album