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Twitter Presentation Presentation Transcript

  • 1. Twitter: The Ultimate Time Waster, or Great Tool? David Snyder @davesnyder SearchandSocial.com [email_address]
  • 2. SearchandSocial.com Is the Internet... ...a tool or a waste of time? Twitter: The Ultimate Time Waster, or Great Tool? David Snyder
  • 3. SearchandSocial.com My Personal Use of Twitter... Twitter: The Ultimate Time Waster, or Great Tool? David Snyder
  • 4. SearchandSocial.com Company Case Study: JRDunn.com
    • Build Brand Advocates
    • Allow for Real Time Market Research
    • Allow for a Blog Strategy Hub
    • Early Adopters in Market for Platform
    • Follow Revenue Path Set by Dell, Southwest, Zappos,and Woot
    Goals : Twitter: The Ultimate Time Waster, or Great Tool? David Snyder
  • 5. SearchandSocial.com Company Case Study: JRDunn.com
    • Transparent Conversation with Followers
    • Share Blog Posts through RSS Feeds
    • Train Employees on Twitter and create a company Twitter Strategy, but Do Not Force Use
    • Share Industry Links from Content Partners
    • Contests and Promotions via Twitter to Increase Sales
    Strategies: Twitter: The Ultimate Time Waster, or Great Tool? David Snyder
  • 6. SearchandSocial.com For Internet Marketers Twitter Shows the most Potential as a:
    • Traffic Aggregate
    • Link Building Platform (Retweeting could compete with Social News)‏
    • Brand Builder
    • Networking Tool
    • Online Reputation Management Tool
    ... but you have to be TRANSPARENT! Twitter: The Ultimate Time Waster, or Great Tool? David Snyder
  • 7. SearchandSocial.com If you build a strong following through transparent methods...
    • You will be able to leverage your other social media campaigns more effectively
    • You will be able to draw a strong stream of traffic through your tweeted links
    • You will have an additional asset to offer market publishers in terms of link production
    Twitter: The Ultimate Time Waster, or Great Tool? David Snyder
  • 8. SearchandSocial.com The top difficulties facing marketers who use Twitter are...
    • The platform is still not stable
    • Getting the CEO to buy in to a platform they do not understand and that is difficult to explain
    • Managing the “noise” related to the Twitter signal
    • Getting your message to break through that same noise
    Twitter: The Ultimate Time Waster, or Great Tool? David Snyder
  • 9. SearchandSocial.com Basically ... You decide whether Twitter is a tool or complete waste of time, not the platform itself. Twitter: The Ultimate Time Waster, or Great Tool? David Snyder
  • 10. Twitter: The Ultimate Time Waster, or Great Tool? David Snyder @davesnyder SearchandSocial.com [email_address]