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Twitter Presentation
Twitter Presentation
Twitter Presentation
Twitter Presentation
Twitter Presentation
Twitter Presentation
Twitter Presentation
Twitter Presentation
Twitter Presentation
Twitter Presentation
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Twitter Presentation

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  • 1. Twitter: The Ultimate Time Waster, or Great Tool? David Snyder @davesnyder SearchandSocial.com [email_address]
  • 2. SearchandSocial.com Is the Internet... ...a tool or a waste of time? Twitter: The Ultimate Time Waster, or Great Tool? David Snyder
  • 3. SearchandSocial.com My Personal Use of Twitter... Twitter: The Ultimate Time Waster, or Great Tool? David Snyder
  • 4. SearchandSocial.com Company Case Study: JRDunn.com <ul><li>Build Brand Advocates </li></ul><ul><li>Allow for Real Time Market Research </li></ul><ul><li>Allow for a Blog Strategy Hub </li></ul><ul><li>Early Adopters in Market for Platform </li></ul><ul><li>Follow Revenue Path Set by Dell, Southwest, Zappos,and Woot </li></ul>Goals : Twitter: The Ultimate Time Waster, or Great Tool? David Snyder
  • 5. SearchandSocial.com Company Case Study: JRDunn.com <ul><li>Transparent Conversation with Followers </li></ul><ul><li>Share Blog Posts through RSS Feeds </li></ul><ul><li>Train Employees on Twitter and create a company Twitter Strategy, but Do Not Force Use </li></ul><ul><li>Share Industry Links from Content Partners </li></ul><ul><li>Contests and Promotions via Twitter to Increase Sales </li></ul>Strategies: Twitter: The Ultimate Time Waster, or Great Tool? David Snyder
  • 6. SearchandSocial.com For Internet Marketers Twitter Shows the most Potential as a: <ul><li>Traffic Aggregate </li></ul><ul><li>Link Building Platform (Retweeting could compete with Social News)‏ </li></ul><ul><li>Brand Builder </li></ul><ul><li>Networking Tool </li></ul><ul><li>Online Reputation Management Tool </li></ul>... but you have to be TRANSPARENT! Twitter: The Ultimate Time Waster, or Great Tool? David Snyder
  • 7. SearchandSocial.com If you build a strong following through transparent methods... <ul><li>You will be able to leverage your other social media campaigns more effectively </li></ul><ul><li>You will be able to draw a strong stream of traffic through your tweeted links </li></ul><ul><li>You will have an additional asset to offer market publishers in terms of link production </li></ul>Twitter: The Ultimate Time Waster, or Great Tool? David Snyder
  • 8. SearchandSocial.com The top difficulties facing marketers who use Twitter are... <ul><li>The platform is still not stable </li></ul><ul><li>Getting the CEO to buy in to a platform they do not understand and that is difficult to explain </li></ul><ul><li>Managing the “noise” related to the Twitter signal </li></ul><ul><li>Getting your message to break through that same noise </li></ul>Twitter: The Ultimate Time Waster, or Great Tool? David Snyder
  • 9. SearchandSocial.com Basically ... You decide whether Twitter is a tool or complete waste of time, not the platform itself. Twitter: The Ultimate Time Waster, or Great Tool? David Snyder
  • 10. Twitter: The Ultimate Time Waster, or Great Tool? David Snyder @davesnyder SearchandSocial.com [email_address]

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