Twitter Presentation

Twitter: The Ultimate Time Waster, or Great Tool? David Snyder @davesnyder SearchandSocial.com [email_address]

SearchandSocial.com Is the Internet... ...a tool or a waste of time? Twitter: The Ultimate Time Waster, or Great Tool? David Snyder

SearchandSocial.com My Personal Use of Twitter... Twitter: The Ultimate Time Waster, or Great Tool? David Snyder

SearchandSocial.com Company Case Study: JRDunn.com
Build Brand Advocates
Allow for Real Time Market Research
Allow for a Blog Strategy Hub
Early Adopters in Market for Platform
Follow Revenue Path Set by Dell, Southwest, Zappos,and Woot
Goals : Twitter: The Ultimate Time Waster, or Great Tool? David Snyder

SearchandSocial.com Company Case Study: JRDunn.com
Transparent Conversation with Followers
Share Blog Posts through RSS Feeds
Train Employees on Twitter and create a company Twitter Strategy, but Do Not Force Use
Share Industry Links from Content Partners
Contests and Promotions via Twitter to Increase Sales
Strategies: Twitter: The Ultimate Time Waster, or Great Tool? David Snyder

SearchandSocial.com For Internet Marketers Twitter Shows the most Potential as a:
Traffic Aggregate
Link Building Platform (Retweeting could compete with Social News)‏
Brand Builder
Networking Tool
Online Reputation Management Tool
... but you have to be TRANSPARENT! Twitter: The Ultimate Time Waster, or Great Tool? David Snyder

SearchandSocial.com If you build a strong following through transparent methods...
You will be able to leverage your other social media campaigns more effectively
You will be able to draw a strong stream of traffic through your tweeted links
You will have an additional asset to offer market publishers in terms of link production
Twitter: The Ultimate Time Waster, or Great Tool? David Snyder

SearchandSocial.com The top difficulties facing marketers who use Twitter are...
The platform is still not stable
Getting the CEO to buy in to a platform they do not understand and that is difficult to explain
Managing the “noise” related to the Twitter signal
Getting your message to break through that same noise
Twitter: The Ultimate Time Waster, or Great Tool? David Snyder

SearchandSocial.com Basically ... You decide whether Twitter is a tool or complete waste of time, not the platform itself. Twitter: The Ultimate Time Waster, or Great Tool? David Snyder

Twitter: The Ultimate Time Waster, or Great Tool? David Snyder @davesnyder SearchandSocial.com [email_address]

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Twitter Presentation

by Dave Snyder on Jun 19, 2008

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