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Future of Search
Future of Search
Future of Search
Future of Search
Future of Search
Future of Search
Future of Search
Future of Search
Future of Search
Future of Search
Future of Search
Future of Search
Future of Search
Future of Search
Future of Search
Future of Search
Future of Search
Future of Search
Future of Search
Future of Search
Future of Search
Future of Search
Future of Search
Future of Search
Future of Search
Future of Search
Future of Search
Future of Search
Future of Search
Future of Search
Future of Search
Future of Search
Future of Search
Future of Search
Future of Search
Future of Search
Future of Search
Future of Search
Future of Search
Future of Search
Future of Search
Future of Search
Future of Search
Future of Search
Future of Search
Future of Search
Future of Search
Future of Search
Future of Search
Future of Search
Future of Search
Future of Search
Future of Search
Future of Search
Future of Search
Future of Search
Future of Search
Future of Search
Future of Search
Future of Search
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Future of Search

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Transcript

  • 1. The Future of Search and Social Media
  • 2. Me
  • 3. Professional Passions:Search Marketing Social MediaStartup Creation Scalable Workflow Solution
  • 4. In the Beginning…
  • 5. There are Over 90 Million Google+ Users Today
  • 6. 250 Million User Projection by End of 2012
  • 7. 1. Facebook: 7 billion2. Twitter: 182 million3. Pinterest: 104 million4. LinkedIn: 86 million5. Tagged: 72 million6. Google+: 61 million
  • 8. But Let’s Be Clear….
  • 9. Over 4 billion videos are vieweda day
  • 10. Over 800 million unique usersvisit YouTube each month
  • 11. 100 million people take a socialaction on YouTube(likes, shares, comments, etc) everyweek
  • 12. Google is a Search EngineCompany … False… …Google is an Advertising Company
  • 13. Google’s Real Bet on the Future?
  • 14. What Does Google Sell?
  • 15. Us
  • 16. Proof
  • 17. Facebook is a Social NetworkCompany … False… …Facebook is an Advertising Company
  • 18. What Does Facebook Sell?
  • 19. Us
  • 20. Since Their Product is People TheyLet Marketers Sit at the Table … …But Their Rules Apply
  • 21. The House Will Win!
  • 22. And If You Step Out of Line … …The House Will Kill You
  • 23. Playing By the Rules:
  • 24. Brands Win
  • 25. Content is a Mighty King
  • 26. Mobile is the Future
  • 27. A Mix of Organic and Paid is a Must
  • 28. Holistic Campaigns are a Must
  • 29. Everything is a Platform …MySpace , BlackBerry, andLycos Used to Rule the Day
  • 30. You Must Track, Analyze, and Test on Every User You Get
  • 31. Know a Platforms TOS Inside and Out
  • 32. Every Platform Wants to BeYour Tailor… …Personalization is Key
  • 33. Search in 5 Years… …A Majority from Mobile Devices and Speech Search Growing
  • 34. Social in 5 Years… …Will Continue to Evolve. No Platform will Win Over Several Decades
  • 35. The Importance from a Marketing Standpoint is toNever Get Platform Focused
  • 36. Always Think About How toAchieve Your Goals, Not How to Win at a Platforms Table
  • 37. Dave Snyder @davesnyderdsnyder@steelcast.com

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