The Future of Search and     Social Media
Me
Professional Passions:Search Marketing               Social MediaStartup Creation     Scalable Workflow Solution
In the Beginning…
There are Over 90 Million Google+           Users Today
250 Million User Projection by         End of 2012
1. Facebook: 7 billion2. Twitter: 182 million3. Pinterest: 104 million4. LinkedIn: 86 million5. Tagged: 72 million6. Googl...
But Let’s Be Clear….
Over 4 billion videos are vieweda day
Over 800 million unique usersvisit YouTube each month
100 million people take a socialaction on YouTube(likes, shares, comments, etc) everyweek
Google is a Search EngineCompany …                            False… …Google is an Advertising Company
Google’s Real Bet on the Future?
What Does Google Sell?
Us
Proof
Facebook is a Social NetworkCompany …                         False… …Facebook is an Advertising Company
What Does Facebook Sell?
Us
Since Their Product is People TheyLet Marketers Sit at the Table …          …But Their Rules Apply
The House Will Win!
And If You Step Out of Line …          …The House Will Kill You
Playing By the Rules:
Brands Win
Content is a Mighty King
Mobile is the Future
A Mix of Organic and Paid is a            Must
Holistic Campaigns are a Must
Everything is a Platform …MySpace , BlackBerry, andLycos Used to Rule the Day
You Must Track, Analyze, and Test on Every User You Get
Know a Platforms TOS Inside         and Out
Every Platform Wants to BeYour Tailor…           …Personalization is Key
Search in 5 Years…         …A Majority from Mobile      Devices and Speech Search                        Growing
Social in 5 Years…      …Will Continue to Evolve. No     Platform will Win Over Several                          Decades
The Importance from a Marketing Standpoint is toNever Get Platform Focused
Always Think About How toAchieve Your Goals, Not How to Win at a Platforms Table
Dave Snyder    @davesnyderdsnyder@steelcast.com
Future of Search
Future of Search
Future of Search
Future of Search
Future of Search
Future of Search
Future of Search
Future of Search
Future of Search
Future of Search
Future of Search
Future of Search
Future of Search
Future of Search
Future of Search
Future of Search
Future of Search
Future of Search
Future of Search
Future of Search
Future of Search
Future of Search
Future of Search
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Future of Search

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Future of Search

  1. 1. The Future of Search and Social Media
  2. 2. Me
  3. 3. Professional Passions:Search Marketing Social MediaStartup Creation Scalable Workflow Solution
  4. 4. In the Beginning…
  5. 5. There are Over 90 Million Google+ Users Today
  6. 6. 250 Million User Projection by End of 2012
  7. 7. 1. Facebook: 7 billion2. Twitter: 182 million3. Pinterest: 104 million4. LinkedIn: 86 million5. Tagged: 72 million6. Google+: 61 million
  8. 8. But Let’s Be Clear….
  9. 9. Over 4 billion videos are vieweda day
  10. 10. Over 800 million unique usersvisit YouTube each month
  11. 11. 100 million people take a socialaction on YouTube(likes, shares, comments, etc) everyweek
  12. 12. Google is a Search EngineCompany … False… …Google is an Advertising Company
  13. 13. Google’s Real Bet on the Future?
  14. 14. What Does Google Sell?
  15. 15. Us
  16. 16. Proof
  17. 17. Facebook is a Social NetworkCompany … False… …Facebook is an Advertising Company
  18. 18. What Does Facebook Sell?
  19. 19. Us
  20. 20. Since Their Product is People TheyLet Marketers Sit at the Table … …But Their Rules Apply
  21. 21. The House Will Win!
  22. 22. And If You Step Out of Line … …The House Will Kill You
  23. 23. Playing By the Rules:
  24. 24. Brands Win
  25. 25. Content is a Mighty King
  26. 26. Mobile is the Future
  27. 27. A Mix of Organic and Paid is a Must
  28. 28. Holistic Campaigns are a Must
  29. 29. Everything is a Platform …MySpace , BlackBerry, andLycos Used to Rule the Day
  30. 30. You Must Track, Analyze, and Test on Every User You Get
  31. 31. Know a Platforms TOS Inside and Out
  32. 32. Every Platform Wants to BeYour Tailor… …Personalization is Key
  33. 33. Search in 5 Years… …A Majority from Mobile Devices and Speech Search Growing
  34. 34. Social in 5 Years… …Will Continue to Evolve. No Platform will Win Over Several Decades
  35. 35. The Importance from a Marketing Standpoint is toNever Get Platform Focused
  36. 36. Always Think About How toAchieve Your Goals, Not How to Win at a Platforms Table
  37. 37. Dave Snyder @davesnyderdsnyder@steelcast.com

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