Future of Search

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Future of Search

  1. 1. The Future of Search and Social Media
  2. 2. Me
  3. 3. Professional Passions:Search Marketing Social MediaStartup Creation Scalable Workflow Solution
  4. 4. In the Beginning…
  5. 5. There are Over 90 Million Google+ Users Today
  6. 6. 250 Million User Projection by End of 2012
  7. 7. 1. Facebook: 7 billion2. Twitter: 182 million3. Pinterest: 104 million4. LinkedIn: 86 million5. Tagged: 72 million6. Google+: 61 million
  8. 8. But Let’s Be Clear….
  9. 9. Over 4 billion videos are vieweda day
  10. 10. Over 800 million unique usersvisit YouTube each month
  11. 11. 100 million people take a socialaction on YouTube(likes, shares, comments, etc) everyweek
  12. 12. Google is a Search EngineCompany … False… …Google is an Advertising Company
  13. 13. Google’s Real Bet on the Future?
  14. 14. What Does Google Sell?
  15. 15. Us
  16. 16. Proof
  17. 17. Facebook is a Social NetworkCompany … False… …Facebook is an Advertising Company
  18. 18. What Does Facebook Sell?
  19. 19. Us
  20. 20. Since Their Product is People TheyLet Marketers Sit at the Table … …But Their Rules Apply
  21. 21. The House Will Win!
  22. 22. And If You Step Out of Line … …The House Will Kill You
  23. 23. Playing By the Rules:
  24. 24. Brands Win
  25. 25. Content is a Mighty King
  26. 26. Mobile is the Future
  27. 27. A Mix of Organic and Paid is a Must
  28. 28. Holistic Campaigns are a Must
  29. 29. Everything is a Platform …MySpace , BlackBerry, andLycos Used to Rule the Day
  30. 30. You Must Track, Analyze, and Test on Every User You Get
  31. 31. Know a Platforms TOS Inside and Out
  32. 32. Every Platform Wants to BeYour Tailor… …Personalization is Key
  33. 33. Search in 5 Years… …A Majority from Mobile Devices and Speech Search Growing
  34. 34. Social in 5 Years… …Will Continue to Evolve. No Platform will Win Over Several Decades
  35. 35. The Importance from a Marketing Standpoint is toNever Get Platform Focused
  36. 36. Always Think About How toAchieve Your Goals, Not How to Win at a Platforms Table
  37. 37. Dave Snyder @davesnyderdsnyder@steelcast.com

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