LOCATION APPS Rank History for 2/17 - 3/17 Data from AppAnnie.Com Compiled by Dave Smiddy dave@getenroute http://getenroute.comSunday, March 18, 2012
FIRST, A LOOK AT PATH Gives us a baseline for Social Networking category All Data from http://AppAnnie.Com 2Sunday, March 18, 2012
APPLE’S FIND MY FRIENDS Symmetrical Location Sharing All Data from http://AppAnnie.Com 3Sunday, March 18, 2012
GLASSMAP Some early love, but now below 1000 in Lifestyle category All Data from http://AppAnnie.Com 4Sunday, March 18, 2012
UBERLIFE A little movement around MWC, pushing out email re- engagement in advance of SXSW All Data from http://AppAnnie.Com 5Sunday, March 18, 2012
FORECAST Climbing up to 100ish Their 2.0 was released on 2/28 All Data from http://AppAnnie.Com 6Sunday, March 18, 2012
SONAR Got a boost up to 200ish All Data from http://AppAnnie.Com 7Sunday, March 18, 2012
GLANCEE Clawed its way into the 100-200 range All Data from http://AppAnnie.Com 8Sunday, March 18, 2012
BANJO Doing well, at around 10-15 in Soc. Net. 2.0 Releases helped Banjo move up All Data from http://AppAnnie.Com 9Sunday, March 18, 2012
HIGHLIGHT In the top50ish; Curve feels like organic growth, could also be combination of tactics All Data from http://AppAnnie.Com 10Sunday, March 18, 2012
Quick Thoughts: Lots of growth occurring in Mid-Feb as companies gear up for Mobile World Congress and SXSW ... New releases help drive adoption, this is a contributing factor for some, like Banjo, Glancee and Uberlife The focus of several apps (i.e. Banjo, Glancee, Highlight) is on discovering people, making connections, so-called “serendipity.” Highlight is clearly winning. Perhaps, this is due to its simple UI and passive, low-effort, experience. Highlight ﬁts perfectly with mobility: Brief bits of time to snack on media. All Data from http://AppAnnie.Com 11Sunday, March 18, 2012
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