MOBILE WEB AND APPS – DELIVERING THE RIGHT EXPERIENCETO THE RIGHT CUSTOMERDAVE SLOCOMBE – HEAD OF MOBILE CHANNEL@DAVESLOCO...
TRAVEL GROWTHCLICK TO EDIT MASTER TITLE STYLE
LAST-MINUTE SEARCHESCLICK TO EDIT MASTER TITLE STYLE
GLOBAL GROWTH SNAPSHOTCLICK TO EDIT MASTER TITLE STYLE   100 – 200+ %                                                     ...
MOBILE STRATEGYCLICK TO EDIT MASTER TITLE STYLE                                                                         go...
CUSTOMER LIFECYCLECLICK TO EDIT MASTER TITLE STYLE
CLICK TO EDIT MASTER TITLETO APP    LIFECYCLE MOBILE WEB STYLE
WEB DISCOVERABILITYCLICK TO EDIT MASTER TITLE STYLE
REDUCING FRICTIONCLICK TO EDIT MASTER TITLE STYLE
CLICK TO EDIT MASTER TITLETO APP   CONVERTING FROM WEB STYLE
CLICK TO EDIT MASTER HOTELS USA    LASTMINUTE.COM TITLE STYLE                                  Discoverability            ...
CLICK TO EDIT MASTER TITLE STYLE
CLICK TO EDIT MASTER TITLE STYLE
CLICK TO EDIT MASTER TITLE STYLE
CLICK TO EDIT MASTER TITLE STYLE                                   Reduce friction                                   Faste...
DELIVER WOWCLICK TO EDIT MASTER TITLE STYLE
TAKEAWAYSCLICK TO EDIT MASTER TITLE STYLE  •   Know YOUR customer! Which customers would benefit from apps, which      ben...
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  • Target reduced cycle time from concept to customer through Continuous DeploymentMaking work visibleUsing the right tools Lean team structuresCommunicate clear organisational and team goalsGrow your pool of ideasEmpower your UX teamRegularly, health checking the team – continuous improvementNo more heroes! Share knowledge and skills (XP, Pairing, TDD & Continuous Integration)
  • lastminute.com_mobile

    1. 1. MOBILE WEB AND APPS – DELIVERING THE RIGHT EXPERIENCETO THE RIGHT CUSTOMERDAVE SLOCOMBE – HEAD OF MOBILE CHANNEL@DAVESLOCOMBE
    2. 2. TRAVEL GROWTHCLICK TO EDIT MASTER TITLE STYLE
    3. 3. LAST-MINUTE SEARCHESCLICK TO EDIT MASTER TITLE STYLE
    4. 4. GLOBAL GROWTH SNAPSHOTCLICK TO EDIT MASTER TITLE STYLE 100 – 200+ % 50 – 100 % GROWTH IN MOBILE UNIQUE VISITORS 10.11 – 8.12 [10 MONTH PERIOD]
    5. 5. MOBILE STRATEGYCLICK TO EDIT MASTER TITLE STYLE google Focus on acquisition through mobile website and optimising the experience to improve conversion for our current customers
    6. 6. CUSTOMER LIFECYCLECLICK TO EDIT MASTER TITLE STYLE
    7. 7. CLICK TO EDIT MASTER TITLETO APP LIFECYCLE MOBILE WEB STYLE
    8. 8. WEB DISCOVERABILITYCLICK TO EDIT MASTER TITLE STYLE
    9. 9. REDUCING FRICTIONCLICK TO EDIT MASTER TITLE STYLE
    10. 10. CLICK TO EDIT MASTER TITLETO APP CONVERTING FROM WEB STYLE
    11. 11. CLICK TO EDIT MASTER HOTELS USA LASTMINUTE.COM TITLE STYLE Discoverability Cross promotion SEM Ad Networks Reduce friction Faster search
    12. 12. CLICK TO EDIT MASTER TITLE STYLE
    13. 13. CLICK TO EDIT MASTER TITLE STYLE
    14. 14. CLICK TO EDIT MASTER TITLE STYLE
    15. 15. CLICK TO EDIT MASTER TITLE STYLE Reduce friction Faster checkout
    16. 16. DELIVER WOWCLICK TO EDIT MASTER TITLE STYLE
    17. 17. TAKEAWAYSCLICK TO EDIT MASTER TITLE STYLE • Know YOUR customer! Which customers would benefit from apps, which benefit from mobile web • Deliver WOW to get noticed • Co-locate your team • No more heroes! Share knowledge and skills (XP, Pairing, TDD & Continuous Integration) • Target reduced cycle time from concept to customer through Continuous Integration and Continuous Deployment - also possible fro apps with their slower release cycle. • Make work visible, showcase, engage outside of product and tech teams! • Empower your UX team to iterate the experience with customers without pulling precious development resource THANKYOU Slide Credits: Jason Fulmines Jeroen Van Velzen

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