9 steps to Optimizing Your Website for SEO and Profits

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9 steps to Optimizing Your Website for SEO and Profits

  1. 1. 9 Steps to OptimizingYour WebsiteBy Escape The Matrix
  2. 2. If you build a business you put asign on the building and the side ofthe road right?If you have a websitebuilt and you want it toget some traffic thereare some very basicthings you NEED to dothat will make a hugedifference in yourresults!
  3. 3. The followingComprehensive 9 steps willhelp you optimize yourwebsite to attractcustomers, and get yousome love from Google
  4. 4. 1. Make a spreadsheetof your sites main pages.Recordthefollowing
  5. 5. Existing Domain URLs
  6. 6. Titles, Descriptions and Meta Tags(keywords) Entered for all URLS
  7. 7. 2. Create a list of the Keywordsyou would like to rank for Think “What would some one type into a search engine to find my site?”
  8. 8. 3. Use SEMRush.com todeterminewhatrankingsyour sitealreadyhas
  9. 9. *VERY IMPORTANT!*Check whichpage is rankingfor whatkeyword!
  10. 10. If a subpage is ranking 15th forthe Keyword “brass trinket,” thenyou are going to optimize thatpage for “brass trinket,” NOT yourhome page!
  11. 11. 4. Use SEM Rush and Google’s External Keyword Tool to determine which words are most relevant for your site.
  12. 12. Believe it or not, there is adifference between “GreensvilleOrthodontics”and“GreensvilleOrthodontist”
  13. 13. 5. Re-write the Meta-Titlesof your pagesThe title should start with the most important keyword you want to rank forThis is usually the keyword with the most traffic, but isn’t alwaysWhen in doubt, aim for the higher traffic Keywords
  14. 14. 6. Re-write your PageDescriptionsInsert your keywords wherever they make the most senseRemember the purpose of the description is to SELL a web surfer on your site!It is NOT to force in unnatural sounding keywordsYour description should draw the visitor into visiting your site
  15. 15. 7. Enter the main keywordand it’s derivatives into theMeta-Tags.Don’t over do itwith keywords!!3-4 derivativesis plenty!
  16. 16. 8. Re-write the H1 title ofyour pagesThe H1 title of your page should include your main keywordThe keyword should be placed atthe beginning or close to thebeginning of the title
  17. 17. 9. Check your content forSecondary wordsUse secondary keywords throughout the page wherever theysound naturalYour primary keyword doesn’t need to be used any more thane 3 or 4 times throughout your whole pageAny more than this annoys Google and your reader
  18. 18. Remember!!Usability and ReadabilityALWAYS come beforeoptimization when it comesto content!
  19. 19. For a more in depth guide to thisprocess click the image below
  20. 20. For more fantastic Informationabout SEO, Social Marketing andinternet marketing tips visit EscapeThe Matrix’s Website:

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