Infogroup: Digital Acquisition Solutions
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Infogroup: Digital Acquisition Solutions

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    Infogroup: Digital Acquisition Solutions Infogroup: Digital Acquisition Solutions Presentation Transcript

    • Digital Acquisition Solutions
      September, 2010
      Dave Schauer
      Database and Interactive Services
    • Walter Karl is now
    • We help our Clients
      • Find new prospects and customers
      • Drive business results and objectives
      • Create actionable customer intelligence
      • Access new communications channels
      • Realize increased business efficiency
    • Infogroup InteractiveDigital Acquisition Solutions
      • Full service direct and interactive marketing firm
      • Digital Media Broker of Record for dozens of Fortune 100 advertisers and agencies
      Lead Generation/
      Co-Registration
      Media buying
      strategy
      Email
      acquisition
      Data append
      &
      hygiene
      solutions
      Professional
      services
      SMS/Social
    • Email Acquisition
      • Largest inventory of opt-in email addresses
      • Extensive targeting capabilities
      • In-house delivery system
      • Media and multi-channel planning strategy
      • Proactive account management
      • Highly experienced team
    • Sample Tracking Report
      Email Acquisition
      Message Name: WK – 8762 – Capital Grill – 7-30-10
      Deployment Date: 2010-07030 18:03
      Report Last Updated: 2010-08-15 01:50
      Subject: Enjoy $50 Towards Dinner at Capital Grille
      Associated Segments: WK – Capital Grille – 073010
      Associated List(s): WK – Capital Grille – 073010
      Associated Suppression List(s): None
      Delivery Info Total Rate(%)
      Seed Recipients 19 N / A
      Sent Messages 56718 100
      Soft Bounces 387 .68
      Hard Bounces 5949 10.49
      Total Bounces 6336 11.17
      Undelivered 2112 3.72
      Received 48270 85.11
      Forward to a Friend Total 0 0
      Tracking Metric Total Total Rate Unique Unique Rate
      Opens 5550 11.498 29003 6.014
      Click Throughs 972 2.014 654 1.355
      Unsubscribes 122 0.253 122 0.253
    • Sample Email Creative
      From: The Capital Grille [TheCapitalGrille@wk-consumer2.com]
      To: Smith, Jane
      CC:
      Subject: Enjoy $50 Toward Dinner at the Capital Grille
      Subject Line
      We Do
      Creative!
      Call To Action
      Unsubscribe link
    • Email Acquisition – Key Trends
      Deliverability – Getting to the inbox
      • Several contributing factors
      • Reputation of mailer
      • Reputation of sender
      • Volume and frequency
      • Content and relevancy
      • ISPs’ filtering methodology – constantly changing
      • Smart marketers should see 90%+ deliverability rate
    • Co-Registration
      • Build your email list
      • B2B & B2C
      • Over 1,000 sites
      • Quality/hygiene data
      • Additional appended elements
    • BtoB Co-Registration Process
      Step 1: User registers for content on partner site
      Step 2: User is served offers
    • BtoC Co-Registration Process
      Step 1: User registers for content on partner site
      Step 2: User is served advertiser offers
    • Sample Co-Registration Offer
      Sample Offer Creative
      Sample Auto Responder Creative
      From: Inside CRM
      Subject: The CRM Comparison Guide you requested
      Message: (html)
      Message: (text)
      <FirstName here>
      Thank you for signing up to receive your Free CRM analyst research.
      Access your Free CRM Comparison Guide here:
      http://www.insidecrm.com/whitepaper/pdf/hosted-crm-comparison-guide_0508.pdf
      Please call to speak with a CRM expert:
      415-229-7564
    • Co-Registration Auto-Responder Email
      • User receives auto-responder email
      • User confirms deliverability of email address
      • Auto responder email can include links to any webpage
    • Data Append Services
      • Email append
      • Demographic and phone appends
      • Postal append
      • Match and multi-channel deploy
      • Benefits
      • Create multi-channel opportunities
      • Add value to existing customer base
      • Highest match rates based on proprietary matching logic
      • Increase targeting capabilities = smarter marketing and better results
    • Data Hygiene Services
      Email Update – Replace outdated or “bounced” email addresses with new “deliverable” addresses
      • Re-engage with existing prospects and customers at a fractionof the cost to acquire a new one
      • Permission-based – A “Welcome message” sent to all matches
      • You only pay for unique and deliverable matches
      Email Update
      NCOA
      Postal
      Clean-up
    • Mobile and SMS Marketing
      • Fast, effective customer acquisition
      • Engage the way your customers want for maximum, measureable impact
      • Closed loop program - strategy to launch to post-campaign
      • Mobile activation and offers
      • Location based campaigns
      • Hosted Mobile sites
    • MANDEE
      Mobile Messaging – iLoop Case StudyMandee
      Print Opt-in
      Objective:
      • Build multi-region mobile database of customers that can be used to promote future offers and drive shopping trips.
      Strategy:
      • In-store signage in 119 stores for text-to-win shopping spree
      • Discount promo club opt-in
      • Single redeemable mobile coupon for 20% off to start
      Web Opt-in
    • Why partner with Infogroup InteractiveDigital Acquisition Solutions?
      • Experienced acquisition experts
      • Proprietary programs and technologies
      • Extensive list and site research
      • Campaign execution
      • Setup, testing, Q&A, troubleshooting
      • Compliance & regulation monitoring
      • Email deliverability
      • Real-time reporting
    • Thank you
      Dave Schauer
      Director, Database and Interactive Service
      Dave.schauer@infogroup.com
      954.389.7900