Digital Acquisition Solutions<br />September, 2010<br />Dave Schauer <br />Database and Interactive Services<br />
Walter Karl is now<br />
We help our Clients<br /><ul><li>Find new prospects and customers
Drive business results and objectives
Create actionable customer intelligence
Access new communications channels
Realize increased business efficiency</li></li></ul><li>Infogroup InteractiveDigital Acquisition Solutions<br /><ul><li>Fu...
Digital Media Broker of Record for dozens of Fortune 100 advertisers and agencies</li></ul>Lead Generation/<br />Co-Regist...
Email Acquisition<br /><ul><li>Largest inventory of opt-in email addresses
Extensive targeting capabilities
In-house delivery system
Media and multi-channel planning strategy
Proactive account management
Highly experienced team</li></li></ul><li>Sample Tracking Report<br />Email Acquisition<br />Message Name:	  WK – 8762 – C...
Sample Email Creative<br />From:	The Capital Grille [TheCapitalGrille@wk-consumer2.com]<br />To:	Smith, Jane<br />CC:<br /...
Email Acquisition – Key Trends<br />Deliverability – Getting to the inbox<br /><ul><li>Several contributing factors
Reputation of mailer
Reputation of sender
Volume and frequency
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Infogroup: Digital Acquisition Solutions

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Infogroup: Digital Acquisition Solutions

  1. 1. Digital Acquisition Solutions<br />September, 2010<br />Dave Schauer <br />Database and Interactive Services<br />
  2. 2. Walter Karl is now<br />
  3. 3. We help our Clients<br /><ul><li>Find new prospects and customers
  4. 4. Drive business results and objectives
  5. 5. Create actionable customer intelligence
  6. 6. Access new communications channels
  7. 7. Realize increased business efficiency</li></li></ul><li>Infogroup InteractiveDigital Acquisition Solutions<br /><ul><li>Full service direct and interactive marketing firm
  8. 8. Digital Media Broker of Record for dozens of Fortune 100 advertisers and agencies</li></ul>Lead Generation/<br />Co-Registration<br />Media buying<br />strategy<br />Email<br />acquisition<br />Data append<br /> &<br /> hygiene<br />solutions<br />Professional<br />services<br />SMS/Social<br />
  9. 9. Email Acquisition<br /><ul><li>Largest inventory of opt-in email addresses
  10. 10. Extensive targeting capabilities
  11. 11. In-house delivery system
  12. 12. Media and multi-channel planning strategy
  13. 13. Proactive account management
  14. 14. Highly experienced team</li></li></ul><li>Sample Tracking Report<br />Email Acquisition<br />Message Name: WK – 8762 – Capital Grill – 7-30-10<br />Deployment Date: 2010-07030 18:03<br />Report Last Updated: 2010-08-15 01:50<br />Subject: Enjoy $50 Towards Dinner at Capital Grille<br />Associated Segments: WK – Capital Grille – 073010<br />Associated List(s): WK – Capital Grille – 073010<br />Associated Suppression List(s): None<br />Delivery Info Total Rate(%)<br />Seed Recipients 19 N / A<br />Sent Messages 56718 100<br />Soft Bounces 387 .68<br />Hard Bounces 5949 10.49<br />Total Bounces 6336 11.17<br />Undelivered 2112 3.72 <br />Received 48270 85.11<br />Forward to a Friend Total 0 0<br />Tracking Metric Total Total Rate Unique Unique Rate<br />Opens 5550 11.498 29003 6.014<br />Click Throughs 972 2.014 654 1.355<br />Unsubscribes 122 0.253 122 0.253<br />
  15. 15. Sample Email Creative<br />From: The Capital Grille [TheCapitalGrille@wk-consumer2.com]<br />To: Smith, Jane<br />CC:<br />Subject: Enjoy $50 Toward Dinner at the Capital Grille<br />Subject Line<br />We Do<br />Creative!<br />Call To Action<br />Unsubscribe link<br />
  16. 16. Email Acquisition – Key Trends<br />Deliverability – Getting to the inbox<br /><ul><li>Several contributing factors
  17. 17. Reputation of mailer
  18. 18. Reputation of sender
  19. 19. Volume and frequency
  20. 20. Content and relevancy
  21. 21. ISPs’ filtering methodology – constantly changing
  22. 22. Smart marketers should see 90%+ deliverability rate</li></li></ul><li>Co-Registration<br /><ul><li>Build your email list
  23. 23. B2B & B2C
  24. 24. Over 1,000 sites
  25. 25. Quality/hygiene data
  26. 26. Additional appended elements</li></li></ul><li>BtoB Co-Registration Process<br />Step 1: User registers for content on partner site <br />Step 2: User is served offers <br />
  27. 27. BtoC Co-Registration Process<br />Step 1: User registers for content on partner site <br />Step 2: User is served advertiser offers <br />
  28. 28. Sample Co-Registration Offer<br />Sample Offer Creative<br />Sample Auto Responder Creative<br />From: Inside CRM<br />Subject: The CRM Comparison Guide you requested<br />Message: (html)<br />Message: (text)<br /><FirstName here><br />Thank you for signing up to receive your Free CRM analyst research.<br />Access your Free CRM Comparison Guide here:<br />http://www.insidecrm.com/whitepaper/pdf/hosted-crm-comparison-guide_0508.pdf<br />Please call to speak with a CRM expert:<br />415-229-7564<br />
  29. 29. Co-Registration Auto-Responder Email<br /><ul><li>User receives auto-responder email
  30. 30. User confirms deliverability of email address
  31. 31. Auto responder email can include links to any webpage</li></li></ul><li>Data Append Services<br /><ul><li>Email append
  32. 32. Demographic and phone appends
  33. 33. Postal append
  34. 34. Match and multi-channel deploy
  35. 35. Benefits
  36. 36. Create multi-channel opportunities
  37. 37. Add value to existing customer base
  38. 38. Highest match rates based on proprietary matching logic
  39. 39. Increase targeting capabilities = smarter marketing and better results</li></li></ul><li>Data Hygiene Services<br />Email Update – Replace outdated or “bounced” email addresses with new “deliverable” addresses<br /><ul><li>Re-engage with existing prospects and customers at a fractionof the cost to acquire a new one
  40. 40. Permission-based – A “Welcome message” sent to all matches
  41. 41. You only pay for unique and deliverable matches</li></ul>Email Update<br />NCOA<br />Postal <br />Clean-up<br />
  42. 42. Mobile and SMS Marketing<br /><ul><li>Fast, effective customer acquisition
  43. 43. Engage the way your customers want for maximum, measureable impact
  44. 44. Closed loop program - strategy to launch to post-campaign
  45. 45. Mobile activation and offers
  46. 46. Location based campaigns
  47. 47. Hosted Mobile sites</li></li></ul><li>MANDEE<br />Mobile Messaging – iLoop Case StudyMandee<br />Print Opt-in<br />Objective:<br /><ul><li>Build multi-region mobile database of customers that can be used to promote future offers and drive shopping trips.</li></ul>Strategy:<br /><ul><li>In-store signage in 119 stores for text-to-win shopping spree
  48. 48. Discount promo club opt-in
  49. 49. Single redeemable mobile coupon for 20% off to start</li></ul>Web Opt-in<br />
  50. 50. Why partner with Infogroup InteractiveDigital Acquisition Solutions?<br /><ul><li>Experienced acquisition experts
  51. 51. Proprietary programs and technologies
  52. 52. Extensive list and site research
  53. 53. Campaign execution
  54. 54. Setup, testing, Q&A, troubleshooting
  55. 55. Compliance & regulation monitoring
  56. 56. Email deliverability
  57. 57. Real-time reporting</li></li></ul><li>Thank you<br />Dave Schauer <br />Director, Database and Interactive Service<br />Dave.schauer@infogroup.com<br />954.389.7900<br />

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