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Social Media Manifesto -- Dave Saunders
 

Social Media Manifesto -- Dave Saunders

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    Social Media Manifesto -- Dave Saunders Social Media Manifesto -- Dave Saunders Presentation Transcript

    • Social Media Manifesto
      How to harness the true power of social media, attract all the leads you want and never leave the house
    • Quick history of marketing
      In the beginning, it was all “social marketing”
      Mass media was rare: usually in the form of giant pyramids
      The invention of the printing press made it possible for one person to reach many through replication
      Other technology followed:
      Postal Mail
      Recordings
      Radio
      TV
      This direct media created incredible opportunities
      No socializing
      “Social proof” from testimonials
      Download the Social Media Manifesto todaywww.yoursocialbrand.com/report
    • Then Came the Internet
      Originally the Internet was very social
      USENET, MUD, IRC, Email Reflectors
      Commercial activity (SPAM) was illegal
      Relationships created over the Internet created billions of dollars
      The Web
      Had no technology for 2-way connections
      Transformed the Internet into another source of mass media
      Download the Social Media Manifesto todaywww.yoursocialbrand.com/report
    • Social Media
      Restored the ability to interact to the Internet
      Created HUGE new opportunities
      Already 1,000s of social media sites
      Each give you an opportunity to connect with people LOOKING FOR YOU
      http://www.go2web20.net/
      Download the Social Media Manifesto todaywww.yoursocialbrand.com/report
    • Two Marketing Paradigms
      Internet/Direct Marketing
      One to many approach
      Search engine and traffic focus
      Focuses on list building and “instant sales”
      Social Media Marketing
      Giant cocktail party
      Does not require search engine rankings
      Combined
      Unprecedented power to connect and follow-up with people
      Download the Social Media Manifesto todaywww.yoursocialbrand.com/report
    • Your Advantage
      Professional networkers have an advantage over Internet Marketers
      Reach out and engage others through social media
      Make friends first
      Don’t just wait for your opportunity to issue your pitch
      Give value
      Bless others
      BE open to receive
      Download the Social Media Manifesto todaywww.yoursocialbrand.com/report
    • Build your network
      Recommended Sites
      Facebook.com
      LinkedIn.com
      Friendfeed.com
      Flickr.com
      YouTube.com
      Fill out your profile completely
      I help others…
      Connect to others
      Do NOT use the standard invite messages
      Make a connection
      Seek common ground
      Download the Social Media Manifesto todaywww.yoursocialbrand.com/report
    • Learn More Today
      Read The Social Media Manifesto
      www.yoursocialbrand.com/report
      Share the link with others
      Not just for networkers
      Business Owners
      Restaurateurs
      Professionals
      Job Seekers
      The more people who learn how to harness social media to create value the more WE ALL WIN
      Download the Social Media Manifesto todaywww.yoursocialbrand.com/report