Online presence for dcmm

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Online presence for dcmm

  1. 1. Building and Managing Your Online Presence davesaunders.net/blog @davesaunders
  2. 2. Online Presence <ul><li>1. Your brand </li></ul><ul><li>2. Video </li></ul><ul><li>3. Podcast </li></ul><ul><li>4. Reports </li></ul><ul><li>5. Blogging </li></ul><ul><li>6. Live media </li></ul><ul><li>7. Online intelligence </li></ul><ul><li>8. What else? </li></ul>
  3. 3. Your brand
  4. 4. A relationship
  5. 5. The mix <ul><li>Your values </li></ul><ul><li>What you do </li></ul><ul><li>How you do it </li></ul>
  6. 6. The market
  7. 7. Keyword research <ul><li>Know what people are looking for </li></ul>
  8. 8. Google
  9. 9. Google <ul><li>Did someone say “FREE”? </li></ul>
  10. 10. SKTool
  11. 11. Wonderwheel
  12. 12. Search
  13. 13. WordTracker <ul><li>Free Keyword Tool http://freekeywords.wordtracker.com </li></ul><ul><li>Use to research QUESTIONS! </li></ul>
  14. 14. Twitter <ul><li>#2 search engine </li></ul><ul><li>http://Search.twitter.com </li></ul>
  15. 15. Why? <ul><li>Why do you do what you do? </li></ul>
  16. 16. How to screw your brand in easy step <ul><li>Break trust with your relationship </li></ul>
  17. 17. Video <ul><li>Old spice </li></ul><ul><li>Will It Blend </li></ul>
  18. 18. Podcasting <ul><li>Surprise (to me) free hosting </li></ul><ul><li>Posterous </li></ul><ul><li>Submit URL to iTunes and it works! </li></ul>
  19. 19. Working formats <ul><li>Radio show </li></ul><ul><li>Quick info segment </li></ul>
  20. 20. Reports <ul><li>Social Media Manifesto </li></ul><ul><li>http:///www.yoursocialbrand.com/report </li></ul>
  21. 21. Alternative Report Tactic <ul><li>Get interviewed by a celebrity in your niche </li></ul>John Assaraf & Dave Saunders on Social Media marketing & presence management for your business http://www.yoursocialbrand.com/johnassarafinterview.htm
  22. 22. Blogging <ul><li>If you blog it, they will come? </li></ul><ul><ul><li>Probably not </li></ul></ul><ul><ul><li>You need to do “more” </li></ul></ul>
  23. 23. Focus
  24. 24. Comment
  25. 25. Guest Blog
  26. 26. Live media <ul><li>Ustream.tv </li></ul><ul><li>BlogTalkRadio.com </li></ul><ul><li>Freebinar.com </li></ul>
  27. 27. Online intelligence <ul><li>Watch for you & your market </li></ul><ul><li>Google Alerts </li></ul><ul><li>Feed into Google reader </li></ul>
  28. 28. What else? <ul><li>LinkedIn.com (Profile & Answers) </li></ul><ul><li>Twitter </li></ul><ul><li>Discussion forums </li></ul><ul><li>Facebook (Profile & fan pages) </li></ul><ul><li>PRWeb.com </li></ul><ul><li>Scribed.com </li></ul><ul><li>SlideShare.com </li></ul>
  29. 29. JUST DO IT! You can't build a reputation on what you are going to do. -Henry Ford

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