Online presence for dcmm

Building and Managing Your Online Presence davesaunders.net/blog @davesaunders

Online Presence
1. Your brand
2. Video
3. Podcast
4. Reports
5. Blogging
6. Live media
7. Online intelligence
8. What else?

Your brand

A relationship

The mix
Your values
What you do
How you do it

The market

Keyword research
Know what people are looking for

Google

Google
Did someone say “FREE”?

SKTool

Wonderwheel

Search

WordTracker
Free Keyword Tool http://freekeywords.wordtracker.com
Use to research QUESTIONS!

Twitter
#2 search engine
http://Search.twitter.com

Why?
Why do you do what you do?

How to screw your brand in easy step
Break trust with your relationship

Video
Old spice
Will It Blend

Podcasting
Surprise (to me) free hosting
Posterous
Submit URL to iTunes and it works!

Working formats
Radio show
Quick info segment

Reports
Social Media Manifesto
http:///www.yoursocialbrand.com/report

Alternative Report Tactic
Get interviewed by a celebrity in your niche
John Assaraf & Dave Saunders on Social Media marketing & presence management for your business http://www.yoursocialbrand.com/johnassarafinterview.htm

Blogging
If you blog it, they will come?
Probably not
You need to do “more”

Comment

Guest Blog

Live media
Ustream.tv
BlogTalkRadio.com
Freebinar.com

Online intelligence
Watch for you & your market
Google Alerts
Feed into Google reader

What else?
LinkedIn.com (Profile & Answers)
Twitter
Discussion forums
Facebook (Profile & fan pages)
PRWeb.com
Scribed.com
SlideShare.com

JUST DO IT! You can't build a reputation on what you are going to do. -Henry Ford

Online presence for dcmm

by Dave Saunders on Aug 25, 2010

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Online presence for dcmm — Presentation Transcript