MBU Health and Sport Sciences Golf Tournament Benefiting: HSS Club and Cardinals CareBy Brett Schneider
Table of Contents Purpose Analyze the Product Market Climate Sponsors Target Customers Pricing SWOT Analysis
Identifying the Purpose To make a difference in the lives of others and enjoy a great day of golf. The tournament supports the Health and Sport Science division at Missouri Baptist University and The Albert Pujols Family Foundation. All proceeds of the tournament benefit people with disabilities and life threatening illnesses, children with down syndrome, families impoverished conditions in the Dominican Republic, and professional development of students enrolled in HSS at Missouri Baptist University.
Analyze the Product The Health and Sport Sciences Golf Tournament will be played at Gateway National Golf Club, on April 14, 2012. The Tournament has a shotgun start at 12:30pm. Long drive contests, closest to the pin, and live auctions.
Market Climate Golf is a melting pot, in the way that any person who wants to play can. This tournament appeals to any group of people that would like to be part of a very purposeful cause. This tournament can have a wide variety of players, from business men or women, to groups of friends looking for a competitive event.
Target Customers Golf is played by almost all types of people, this makes it easier to advertise. Word of mouth alone could sell all the spots in the tournament. This is from all the great sponsors, and the great people putting on the tournament. Any golfer in St. Louis, would be lucky to be part of this special event. Friends and family most likely would be asked if they would like to enter a team first, then down the chain of people.
Pricing $80 per person $290 per team $100 hole sponsors Entry fee includes green fees, golf carts, driving range, lunch, and awards celebration.
SWOT AnalysisStrengths Weaknesses Great sponsors Not enough room to let everyone in Great cause Weather could cause issues A great environment for a great day Good event to get your name out thereOpportunities Threats Meet new people Weather Make friendships, and partnerships Everything might not be prepared Meet future boss, or a partner to Something could go wrong with foodenter business service The opportunity to have fun Teams not showing up Thank you