0
Presented By:Dave RohrerSenior SEO, Covario@daverContent Marketing (Tools)
CM Basic 1: Format
CM Basic 2: Idea Starters• Holidays (Father’s Day, Halloween)• Special Days (International Joke Day, April Fool’s Day, Bos...
CM Basic 3: Content Should• Content that tells a story• Content that inspires us to action• Content that challenges our as...
3rdParty Tools And Widgets
Infographic Tools• http://piktochart.com/• http://www.easel.ly/• http://infogr.am/• http://creately.com/• http://create.vi...
Image Editing Skills?
Word Cloud Tools• Wordle.net• Tagxedo.com• Tagul.com• ABCya.com• Worditout.com• Tocloud.com
Word Cloud Tools - Wordle
Word Cloud Tools - Tagxedo
Developers Raise Your Hands!
JavaScript & CSS Tools• Parallax Scrolling• Image Gallery• Funky Page Layouts• CSS Graphs• Games (Yes can be done inFlash)...
Inspiration!
JavaScript Coded Tools• Source: http://selection.datavisualization.ch/
JavaScript Coded Tools• Source: http://timeline.verite.co/
WordPress Tools• Theme Features– Sliders and Image Gallery– Poke around!• League Managers• Calculators• Cartoons– Example:...
Maps
More Maps! WordPress Style• Google Maps Widget -http://wordpress.org/extend/plugins/google-maps-widget/• WP Flexible Map -...
Comprehensive Google MapPlugin
Settings
Map Controls
MAP MARKER ICONS!!!!
KML URL
Embed Code
Plug-in Uses• Local Restaurants• Family Trip (blog)• Map X Near Local Store Location• Anything With GPS or Address Can BeM...
My 7 Step Process1. Brain Storm Concept2. Set up Excel or Google Doc3. Research Locations and AddressesA. YelpB. Google/Bi...
NOLA1. Concept – Local Tourist Attractions to Pubcon2. Google Doc Link: https://docs.google.com/spreadsheet/ccc?key=0AqhE2...
NOLA4. Convert Address to GPS coordinates usinghttp://www.findlatitudeandlongitude.com/batch-geocode/
NOLA5. Convert CSV to KML file via http://kmltools.nobletech.com/csv2kml/6. Upload File
NOLA7. Alter settings on plugin to your liking, link to KML file, add code to post andBOOM![google-map-v3 width="500" heig...
Content Marketing - Pubcon NOLA 2013 - Dave Rohrer
Content Marketing - Pubcon NOLA 2013 - Dave Rohrer
Content Marketing - Pubcon NOLA 2013 - Dave Rohrer
Upcoming SlideShare
Loading in...5
×

Content Marketing - Pubcon NOLA 2013 - Dave Rohrer

209

Published on

I break down some tools and ways to incorporate visuals into otherwise boring copy.

Published in: Business, Technology, Design
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
209
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
9
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide
  • Image sources: http://www.icivics.org/teachers/lesson-plans/constitution-day, http://ultimateclassicrock.com/bob-seger-interview-2011/,
  • Source: http://www.scottmonty.com/2012/10/a-new-twist-on-content.html  and Oreo
  • Source: http://contentmarketinginstitute.com/2012/06/content-we-crave/
  • Pictures = 1000 Words. Use this to move from basic intro to how to tell the same content story with the help of different visuals.
  • Image Source: http://wp.lasalle.edu/wp-content/uploads/2012/12/Toolbox2.png
  • URL used in example: http://www.covario.com/2013/04/yahoo-acquires-summly-the-death-of-seo-or-a-new-life-for-yahoo-2/
  • Source: http://www.behance.net/gallery/Web-Developer-vs-Web-Designer/5020391
  • Example: History of Dance Music
  • Intro to maps and how to use them to show visually what you are saying in words.
  • Move into covering an example of using a WP Map plugin
  • More Icons: http://mapicons.nicolasmollet.com/
  • Transcript of "Content Marketing - Pubcon NOLA 2013 - Dave Rohrer"

    1. 1. Presented By:Dave RohrerSenior SEO, Covario@daverContent Marketing (Tools)
    2. 2. CM Basic 1: Format
    3. 3. CM Basic 2: Idea Starters• Holidays (Father’s Day, Halloween)• Special Days (International Joke Day, April Fool’s Day, BossAppreciation Day )• Special Weeks (3rdweek of April is “Organize Your Files Week”)• Special Months (January is National Book Month, April is NationalPecan Month)• Geek or Cult Following Celebrations (iPhone release, Talk like apirate day, Harry Potter/Star Wars/Rocky Horror movies)• Historical Events (Moon Landing, Haley’s Comet, D-Day)• Local Events (County Fair, Chamber of Commerce, Street Festivals)• Sports (Olympics, NCAA, Local Teams, Bar Leagues, etc.)• And more
    4. 4. CM Basic 3: Content Should• Content that tells a story• Content that inspires us to action• Content that challenges our assumptions• Content that makes us laugh or smile• Content that confirms our assumptions• Content that has unexpected twists• Content that reveals secrets• Content where David defeats Goliath• Content that reminds us that we matter• Content that reminds us that dreams can come true
    5. 5. 3rdParty Tools And Widgets
    6. 6. Infographic Tools• http://piktochart.com/• http://www.easel.ly/• http://infogr.am/• http://creately.com/• http://create.visual.ly/• http://www.slideshare.net/kgude/free-visual-tools-snd-2012-cleveland-presentation• http://www.statsilk.com/• http://inkscape.org/• http://chartsbin.com/• http://www.tableausoftware.com/public/gallery/taleof100• http://www.gapminder.org/• http://www.sacmeq.org/statplanet/• http://charts.hohli.com/• http://vizlab.nytimes.com/• http://manyeyes.alphaworks.ibm.com/manyeyes/• http://www.gapminder.org/• http://www.balsamiq.com/• http://venngage.com/
    7. 7. Image Editing Skills?
    8. 8. Word Cloud Tools• Wordle.net• Tagxedo.com• Tagul.com• ABCya.com• Worditout.com• Tocloud.com
    9. 9. Word Cloud Tools - Wordle
    10. 10. Word Cloud Tools - Tagxedo
    11. 11. Developers Raise Your Hands!
    12. 12. JavaScript & CSS Tools• Parallax Scrolling• Image Gallery• Funky Page Layouts• CSS Graphs• Games (Yes can be done inFlash)• Options are endless withJQuery
    13. 13. Inspiration!
    14. 14. JavaScript Coded Tools• Source: http://selection.datavisualization.ch/
    15. 15. JavaScript Coded Tools• Source: http://timeline.verite.co/
    16. 16. WordPress Tools• Theme Features– Sliders and Image Gallery– Poke around!• League Managers• Calculators• Cartoons– Example: http://wordpress.org/extend/plugins/wp-cartoon/• Maps• And just extend the heck out of WP!
    17. 17. Maps
    18. 18. More Maps! WordPress Style• Google Maps Widget -http://wordpress.org/extend/plugins/google-maps-widget/• WP Flexible Map -http://wordpress.org/extend/plugins/wp-flexible-map/• Leaflet Maps Maker-http://wordpress.org/extend/plugins/leaflet-maps-marker/• 766 more athttp://wordpress.org/extend/plugins/search.php?q=maps
    19. 19. Comprehensive Google MapPlugin
    20. 20. Settings
    21. 21. Map Controls
    22. 22. MAP MARKER ICONS!!!!
    23. 23. KML URL
    24. 24. Embed Code
    25. 25. Plug-in Uses• Local Restaurants• Family Trip (blog)• Map X Near Local Store Location• Anything With GPS or Address Can BeMapped
    26. 26. My 7 Step Process1. Brain Storm Concept2. Set up Excel or Google Doc3. Research Locations and AddressesA. YelpB. Google/Bing SearchesC. FoursquareD. Try not to yell at sites that keep addresses in images (you will quicklylose your voice)4. Convert Address to GPS coordinates5. Convert CSV to KML file6. Upload File7. Alter settings on plugin to your liking, link to KML file, add code to post andBOOM!
    27. 27. NOLA1. Concept – Local Tourist Attractions to Pubcon2. Google Doc Link: https://docs.google.com/spreadsheet/ccc?key=0AqhE2hFqFCiqdHh5bDJqZ2Zha2dXMG1yT1BNMTRYN0E#gid=03. Research Locations and Addresses
    28. 28. NOLA4. Convert Address to GPS coordinates usinghttp://www.findlatitudeandlongitude.com/batch-geocode/
    29. 29. NOLA5. Convert CSV to KML file via http://kmltools.nobletech.com/csv2kml/6. Upload File
    30. 30. NOLA7. Alter settings on plugin to your liking, link to KML file, add code to post andBOOM![google-map-v3 width="500" height="350" zoom="2" maptype="hybrid"mapalign="center" directionhint="false" language="default"poweredby="false" maptypecontrol="true" pancontrol="true"zoomcontrol="true" scalecontrol="true" streetviewcontrol="false"scrollwheelcontrol="false" draggable="true" tiltfourtyfive="false"addmarkermashupbubble="false" addmarkermashupbubble="false"kml="http://mydomain.com/uploads/myfile.kml" bubbleautopan="true"showbike="false" showtraffic="false" showpanoramio="false"]
    1. A particular slide catching your eye?

      Clipping is a handy way to collect important slides you want to go back to later.

    ×