/ COVARIO / Social Media Week
©2013Covario, Inc. All rights reserved.
DAVE ROHRER – SR. SEO – COVARIO
IMPROVING SOCIAL MED...
IMPROVING SOCIAL MEDIA WITH SEO
In 20-minutes or less …
HOW DO SEARCH ENGINES WORK?
3
 Web pages must be accessible to the search engine crawlers (spiders)
 Web pages should in...
WHAT IS SEARCH ENGINE OPTIMIZATION?
What is Search Engine Optimization (SEO)?
The active practice of optimizing a website ...
ELEMENTS OF ON-PAGE SEO
On-Page Optimization elements include:
• URL Optimization
• Quality Relevant Content
• Titles
• H1...
ELEMENTS OF OFF-PAGE SEO
Off-Page Optimization elements include:
• Tweets
• Quality External Links
• Likes
• Pins
• Commen...
QUICK SEO CHECKLIST
7
 CMS Optimization
 Template
Optimization
 Information
Architecture
 Flash Optimization
 Website...
SEO PROCESS
KEYWORD RESEARCH AND SELECTION
9
Keyword Research
& Selection
Aggregate Keywords
Additional Keyword Research
Keyword Densi...
TEAMS
TYPICAL MARKETING ORGANIZATION
Where are you?
COMPANY DEPARTMENTS
Source: http://cisacertified.blogspot.com/2011/07/identifying-roles-in-corporate.html
Marketing
IT
COMPANY DEPARTMENTS
Marketing Security Manufacturing Risk Management
Sales IT Legal Department Community
Affairs
Operation...
SEO’S TYPICAL WORKING RELATIONSHIPS
Marketing Security Manufacturing Risk Management
Sales IT Legal Department Community
A...
MY RECENT RELATIONSHIPS AS SEO
Marketing Security Manufacturing Risk Management
Sales IT Legal Department Community
Affair...
MY RECENT RELATIONSHIPS AS SEO & SM
Marketing Security Manufacturing Risk Management
Sales IT Legal Department Community
A...
MARRIAGE MADE ONLINE?
SEARCH & SOCIAL SYNERGIES
Contribution or
Social Push
Higher Search
Rankings
(Contributive Popularity)
IN ACTION
19
Read More: http://www.covario.com/2013/08/measuring-your-content-marketing-efforts-with-rio-seo-social-
analy...
HOW TO AVOID A DIVORCE
20
WIL PUT IT BEST
21
Full PPT: http://www.slideshare.net/wilreynolds/enterprise-seo-
link-strategies-for-busy-marketers
ENJOY SOCIAL MEDIA WEEK!
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2013 Social Media Week Chicago - Improving Social Media With SEO

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During Social Media Week Chicago I joined with Carolyn Shelby to talk SEO and Social Media at the Tribeca Flashpoint Media Arts Academy. Link: http://socialmediaweek.org/chicago/events/?id=86059

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  • Image: http://onlinebusiness.volusion.com/articles/the-beginners-guide-to-integrating-seo-and-social-media/
  • Image: http://www.wikihow.com/Communicate-with-Your-Cat
  • Image: http://www.flickr.com/photos/wolfsoul/2208699418PPT: http://www.slideshare.net/wilreynolds/enterprise-seo-link-strategies-for-busy-marketers
  • 2013 Social Media Week Chicago - Improving Social Media With SEO

    1. 1. / COVARIO / Social Media Week ©2013Covario, Inc. All rights reserved. DAVE ROHRER – SR. SEO – COVARIO IMPROVING SOCIAL MEDIA WITH SEO @daver
    2. 2. IMPROVING SOCIAL MEDIA WITH SEO In 20-minutes or less …
    3. 3. HOW DO SEARCH ENGINES WORK? 3  Web pages must be accessible to the search engine crawlers (spiders)  Web pages should include unique optimized titles and meta-data  Content should be optimized to support target keywords and keyword phrases  Offsite optimization must be used to promote site Optimized Titles Optimized Descriptions Optimized Linking Optimized Content 1.700,000 results for “social media week”
    4. 4. WHAT IS SEARCH ENGINE OPTIMIZATION? What is Search Engine Optimization (SEO)? The active practice of optimizing a website to increase traffic the site receives from search engines Used as an additional internet marketing strategy, SEO considers how search engines work and what people search for Optimizing a website to both increase its relevance for specific keywords and to remove barriers to the indexing activity of search engines involves editing its:  CONTENT (What words are used)  ARCHITECTURE (Folder structure and addresses)  LINK PROFILE (Who links to it)
    5. 5. ELEMENTS OF ON-PAGE SEO On-Page Optimization elements include: • URL Optimization • Quality Relevant Content • Titles • H1 Tags • Anchor Text for Keywords • Meta Descriptions • Alt Image Tags • Keywords • Optimized Video and Image Assets • Clean Code • Fast Loading Site • Conversions • Schema .org and RFDa
    6. 6. ELEMENTS OF OFF-PAGE SEO Off-Page Optimization elements include: • Tweets • Quality External Links • Likes • Pins • Comment Links • Authoritative External Links • Directory Links • Weak External Links • Citations and Brand Mentions • Stumbles
    7. 7. QUICK SEO CHECKLIST 7  CMS Optimization  Template Optimization  Information Architecture  Flash Optimization  Website Compliance  Pages Discoverable  Content is visible Technical  Titles  Metadata  Headers  Content  Content Includes Keywords  Internal Linking  All Assets are Available & Optimized Popularity  Link Optimization  Content Syndication  Optimize Press Releases  Associate with Relevant Neighborhoods  Increase Entry Points  Social Media Optimization Analytics  Keywords  Traffic  Page Views  Position  Qualified Leads  Conversions  ROI Marketing
    8. 8. SEO PROCESS
    9. 9. KEYWORD RESEARCH AND SELECTION 9 Keyword Research & Selection Aggregate Keywords Additional Keyword Research Keyword Density Analysis Gold-list Keywords Map Gold-list Keywords to PLP’s Finalize Keywords Sources: Historical Paid Search Data Internal Search Data Client’s Current Content Competitor Websites Google Keywords Tool Google Trends Bing Word Tracker Client Input Dependence: Approved scope and SEO plan Site Redesign Client Keyword Approvals Categorize Keywords Into Tiers
    10. 10. TEAMS
    11. 11. TYPICAL MARKETING ORGANIZATION Where are you?
    12. 12. COMPANY DEPARTMENTS Source: http://cisacertified.blogspot.com/2011/07/identifying-roles-in-corporate.html Marketing IT
    13. 13. COMPANY DEPARTMENTS Marketing Security Manufacturing Risk Management Sales IT Legal Department Community Affairs Operations Research & Development Purchasing Logistics Customer Service Public Relations Business Development Client Services Human Resources Marketing Communications Analytics Social Media Accounting Department Purchasing Finance Media Information Management Web Development App Development Market Research
    14. 14. SEO’S TYPICAL WORKING RELATIONSHIPS Marketing Security Manufacturing Risk Management Sales IT Legal Department Community Affairs Operations Research & Development Purchasing Logistics Customer Service Public Relations Business Development Client Services Human Resources Marketing Communications Analytics Social Media Accounting Department Purchasing Finance Media Information Management Web Development App Development Market Research
    15. 15. MY RECENT RELATIONSHIPS AS SEO Marketing Security Manufacturing Risk Management Sales IT Legal Department Community Affairs Operations Research & Development Purchasing Logistics Customer Service Public Relations Business Development Client Services Human Resources Marketing Communications Analytics Social Media Accounting Department Purchasing Finance Media Information Management Web Development App Development Market Research
    16. 16. MY RECENT RELATIONSHIPS AS SEO & SM Marketing Security Manufacturing Risk Management Sales IT Legal Department Community Affairs Operations Research & Development Purchasing Logistics Customer Service Public Relations Business Development Client Services Human Resources Marketing Communications Analytics Social Media Accounting Department Purchasing Finance Media Information Management Web Development App Development Market Research @daver #smx #21B / 16 / ©2012 Covario, Inc. All rights reserved.
    17. 17. MARRIAGE MADE ONLINE?
    18. 18. SEARCH & SOCIAL SYNERGIES Contribution or Social Push Higher Search Rankings (Contributive Popularity)
    19. 19. IN ACTION 19 Read More: http://www.covario.com/2013/08/measuring-your-content-marketing-efforts-with-rio-seo-social- analytics-5/
    20. 20. HOW TO AVOID A DIVORCE 20
    21. 21. WIL PUT IT BEST 21 Full PPT: http://www.slideshare.net/wilreynolds/enterprise-seo- link-strategies-for-busy-marketers
    22. 22. ENJOY SOCIAL MEDIA WEEK!
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