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5 Social Media Questions To Ask Your Prospect
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5 Social Media Questions To Ask Your Prospect

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Here a 5 effective questions to ask your prospective client when starting out with Social Media

Here a 5 effective questions to ask your prospective client when starting out with Social Media

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  • 1.     Social Media Questionnaire 1. What are 1-2 goals that you would like to accomplish with social media? Determining  your  goals  will  help  you  measure  your  success  and  ROI.   • Do  you  want  to  generate  more  exposure?   • Raise  brand  awareness  for  your  organization?   • Improve  traffic  and  subscribers?   • Generate  qualified  leads?   • Improve  sales?   2. Who is your audience/demographic? Who  are  you  trying  to  reach  with  social  media?  Why  are  you  trying  to  reach  them?   3. Who will be managing your social media? Will  you  or  a  member  of  your  team/  department  be  tasked  with  managing  your  social  media  strategy.   When  delegating  to  another  person,  be  sure  to  select  someone  who  is  passionate  about  your  company’s   vision,  is  diplomatic  when  dealing  with  conflict,  and  is  web  savvy.       4. How much time will you dedicate to social media? Allocate  time  each  day  to  engage  others.  The  more  successful  your  social  effort  becomes,  the  more  time   will  need  to  be  dedicated.  Always  try  to  be  available  to  respond  to  your  audience  directly  after  posting.     5. Do you see social media as a short term step, or long term strategy? Where  a  social  media  strategy  can  immediately  start  raising  awareness  of  your  brand,  it  is  not  an   overnight  process.  For  social  media  to  be  successful,  it  needs  to  be  incorporated  into  your  overall   marketing  efforts.  It’s  very  much  an  investment,  that  will  yield  returns  over  a  period  of  time.     Dave Gallant, Social Web Consulting 95 Brydges Street, Moncton NB, E1C 2E9 506-864-0836 www.facebook.com/connectwithdave Web: http://www.davegallant.ca www.twitter.com/davergallant Email: dave@davegallant.ca    

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