User Types & Player Types
in Gamification
Andrzej Marczewski
@daverage
Gamified.co.uk
Player Types
Meant for games
And people who look like this
By Timothy Saccenti and Mr Toledano
Not the real world
And people who look like this
Gamification User Types Hexad
Disruptor
Player
Change
Reward
Gamification User Types Hexad
Disruptor
Player
Change
Reward
Relatedness
Autonomy
Mastery
Purpose
RAMP Framework
Intrinsic...
Gamification User Types Hexad
Disruptor
Player
Change
Reward
Change
Innovation Platform
Voting / Voice
Development Tools
Anonymity
Light Touch
Anarchy
Reward
Points / XP
Physical Rewa...
Purpose
Serious Fun
Meaning
Care-taking
Access
Collect & Trade
Gifting / Sharing
Sharing Knowledge
Philanthropist
Supporti...
Change
Innovation Platform
Voting / Voice
Development Tools
Anonymity
Light Touch
Anarchy
Disruptor
Supporting User Types
Autonomy
Easy Fun
Exploration
Branching Choices
Easter Eggs
Unlockable Content
Creativity Tools
Customisation
Free Spirit
...
Mastery
Hard Fun
Challenges
Certificates
Learning / New Skills
Quests
Levels / Progression
Boss Battles
Achiever
Supportin...
Reward
Points / XP
Physical Rewards / Prizes
Leaderboards
Badges / Achievements
Virtual Economy
Lottery / Game of Chance
P...
Relatedness
People Fun
Guilds / Teams
Social Network
Social Status
Social Discovery
Social pressure
Competition
Supporting...
Spread of Types
46% 8% 18%
Spread of Types
8% 8% 12%
Achiever
46%
Disruptor
8%
FreeSpirit
12%
Philanthropist
8%
Player
8%
Socialiser
18%
Spread of Types
Based on survey of ove...
Everyone is different!
Plan for that if you
want to succeed
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Marczewski's User Types Talk at Gamification World Congress 2014

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The slides from my Gamification World Congress 2014 talk. What user types are about and how to make best user of them.

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  • Hi Oliver, I am aware of them being used - but have no examples. There is a researcher who has been testing how people evolve in a 3d virtual world based learning system. What they start as and what they finish as. I will let you know when I hear more though.
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  • Thanks for sharing Andrzej, do you have any insight/ example projects in the learning space that have applied this model?
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Marczewski's User Types Talk at Gamification World Congress 2014

  1. 1. User Types & Player Types in Gamification Andrzej Marczewski @daverage Gamified.co.uk
  2. 2. Player Types
  3. 3. Meant for games
  4. 4. And people who look like this By Timothy Saccenti and Mr Toledano
  5. 5. Not the real world
  6. 6. And people who look like this
  7. 7. Gamification User Types Hexad Disruptor Player Change Reward
  8. 8. Gamification User Types Hexad Disruptor Player Change Reward Relatedness Autonomy Mastery Purpose RAMP Framework Intrinsic motivation framework
  9. 9. Gamification User Types Hexad Disruptor Player Change Reward
  10. 10. Change Innovation Platform Voting / Voice Development Tools Anonymity Light Touch Anarchy Reward Points / XP Physical Rewards / Prizes Leaderboards Badges / Achievements Virtual Economy Lottery / Game of Chance User Types in Use Disruptor Player Change Reward
  11. 11. Purpose Serious Fun Meaning Care-taking Access Collect & Trade Gifting / Sharing Sharing Knowledge Philanthropist Supporting User Types
  12. 12. Change Innovation Platform Voting / Voice Development Tools Anonymity Light Touch Anarchy Disruptor Supporting User Types
  13. 13. Autonomy Easy Fun Exploration Branching Choices Easter Eggs Unlockable Content Creativity Tools Customisation Free Spirit Supporting User Types
  14. 14. Mastery Hard Fun Challenges Certificates Learning / New Skills Quests Levels / Progression Boss Battles Achiever Supporting User Types
  15. 15. Reward Points / XP Physical Rewards / Prizes Leaderboards Badges / Achievements Virtual Economy Lottery / Game of Chance Player Supporting User Types
  16. 16. Relatedness People Fun Guilds / Teams Social Network Social Status Social Discovery Social pressure Competition Supporting User Types Socialiser
  17. 17. Spread of Types 46% 8% 18%
  18. 18. Spread of Types 8% 8% 12%
  19. 19. Achiever 46% Disruptor 8% FreeSpirit 12% Philanthropist 8% Player 8% Socialiser 18% Spread of Types Based on survey of over 800 people
  20. 20. Everyone is different! Plan for that if you want to succeed
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