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Tampa bay tech forum   dave parker
 

Tampa bay tech forum dave parker

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    Tampa bay tech forum   dave parker Tampa bay tech forum dave parker Presentation Transcript

    • CopyrightDKParker, LLC2013Top 10 Fails in FundraisingDave Parker@DaveParkerSEADave@dkparker.com
    • CopyrightDKParker, LLC2013Agenda About Dave 10 Fatal Flaws Additional Resources Workshop Sales Models Business Models Your Key Metrics
    • CopyrightDKParker, LLC2013About Dave Serial Entrepreneur EIR at Mitsui Venture Capital Director Founder Institute Seattle Board member for four mid-market, handful of startupsand advisory board for over 50 startup companies Husband, Dad
    • CopyrightDKParker, LLC2013#10
    • CopyrightDKParker, LLC2013#9
    • CopyrightDKParker, LLC2013#8
    • CopyrightDKParker, LLC2013#7
    • CopyrightDKParker, LLC2013#6
    • CopyrightDKParker, LLC2013#5
    • CopyrightDKParker, LLC2013#4
    • CopyrightDKParker, LLC2013#3
    • CopyrightDKParker, LLC2013#2More tofollow!
    • CopyrightDKParker, LLC2013#1
    • CopyrightDKParker, LLC2013Resources Markets - http://goo.gl/5bpIU Benchmark Data – http://goo.gl/b7R3K Product Pricing - http://goo.gl/ohKWZ Unrealistic Growth: http://goo.gl/NVOgh
    • CopyrightDKParker, LLC2013General Sales Models Direct – internal sales people (Inside or Outside), # ofdeals/Month, salary + commissions Distribution/Channel Sales – Indirect or external, <# ofdeals/Month, no Salary, just commission <Mindshare. Fulfilldemand, don’t create demand White Label Sales/Licensing – infrastructure or licensesales, long sales cycle, few but targeted customers Web Direct – Advertising and conversion based sales, salessupport?, requires customers to search Retail –store shelves, physical goods
    • CopyrightDKParker, LLC201313 B2C Business Models1. New Media Twitter, Quora Virality, K-factor2.SocialPinterest Virality, K-factor3. Search Google, Bing Uniques (U), Queries, $ per4. Gaming Zynga, Z2 In App purchase, ads, aps5. MarketplaceEbay, Etsy Transaction $, Comm6. Video YouTube U, ads, sell through7. Commerce Groupon U, Spend, GM, Acquisition(A) The World According to Carp
    • CopyrightDKParker, LLC201313 B2C Business Models1. New Media Twitter, Quora Virality, K-factor2.SocialPinterest Virality, K-factor3. Search Google, Bing Uniques (U), Queries, $ per4. Gaming Zynga, Z2 In App purchase, ads, aps5. MarketplaceEbay, Etsy Transaction $, Comm6. Video YouTube U, ads, sell through7. Commerce Groupon U, Spend, GM, Acquisition(A) The World According to Carp
    • CopyrightDKParker, LLC201314 B2C Business Models1. New Media Twitter, Quora Virality, K-factor2.SocialPinterest Virality, K-factor3. Search Google, Bing Uniques (U), Queries, $ per4. Gaming Zynga, Z2 In App purchase, ads, aps5. MarketplaceEbay, Etsy Transaction $, Comm6. Video YouTube U, ads, sell through7. Commerce Groupon U, Spend, GM, Acquisition(A) The World According to Carp
    • CopyrightDKParker, LLC201314 B2C Business Models8. Rental Chegg U, conv, avg rental, A9. Subscription Dropbox U, conv, A, Churn, LTV10. Audio Pandora U, Ad Imp, CPM, conv, upsel11. Lead Gen Mint U, offers viewed, conv, affil12. Hardware KNO Units sold, GM, marketing13. Payments Zong U, avg payment, trans fee14. Crowd Kickstarter Projects, Total $, % of funds
    • CopyrightDKParker, LLC20136 “Scalable” B2B Business Models1. Commerce – Physical Goods- Wholesale, costof goods, retail, average margin, physicalgood2. Subscription –Box.net– cost of customeracquisition, lifetime value and churn3. Lead Generation – AllStarDirectories –traffic, form data, price per lead,
    • CopyrightDKParker, LLC20136 “Scalable” B2B Business Models4. Market Place – Alibaba – averagetransaction, commission on transaction But start with one side5. Transaction Fees – Flattr, KickStarter – averagetransaction fee, commission6. Combinations – Multisided markets – hardwaresensors, software services with data analyticsScalable doesn’t include services – Others?
    • CopyrightDKParker, LLC2013Workshop – Your Key Metrics