0
the most important deck      of your life        @Justin_Wilcox Blog: CustomerDevLabs.com
Great CEOs• Vision• Know their customers better than they know  themselves• Success = Perserverance
Vision• Bullshit• You know nothing
Smarter than your Customers• “If I had asked customers what they wanted,  they would have said faster horses.”  - Henry Fo...
Success = Perseverance• Success = learning
Chief Learning Officers• CEOs  – Vision  – Smarter than customers  – Preserver• CLOs  – Know just 1 thing - they know noth...
My Story• Left Microsoft• I had  – Idea  – Customer  – Paying customer  – Lots more customers• What I didn’t have  – Anyth...
I didn’t know• How many customers there were• How much they would pay• What it would take to make a real sale
What Happened• Instead of testing…  – Build product  – Try selling to brick walls• It took me 2 years to fail  – Could hav...
my failure…your success• Test time  – Can you see the future?  – Do you know more than your customers?
Conclusion• You know nothing• Customers know everything• Your job is NOT to execute      It’s to LEARN
Upcoming SlideShare
Loading in...5
×

NWEN Founder Institute Justin Wilcox Validating the Idea

367

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
367
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
4
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "NWEN Founder Institute Justin Wilcox Validating the Idea"

  1. 1. the most important deck of your life @Justin_Wilcox Blog: CustomerDevLabs.com
  2. 2. Great CEOs• Vision• Know their customers better than they know themselves• Success = Perserverance
  3. 3. Vision• Bullshit• You know nothing
  4. 4. Smarter than your Customers• “If I had asked customers what they wanted, they would have said faster horses.” - Henry Ford• Bullshit• Horseshit
  5. 5. Success = Perseverance• Success = learning
  6. 6. Chief Learning Officers• CEOs – Vision – Smarter than customers – Preserver• CLOs – Know just 1 thing - they know nothing – Customers know everything – Success = learning
  7. 7. My Story• Left Microsoft• I had – Idea – Customer – Paying customer – Lots more customers• What I didn’t have – Anything of value!!!
  8. 8. I didn’t know• How many customers there were• How much they would pay• What it would take to make a real sale
  9. 9. What Happened• Instead of testing… – Build product – Try selling to brick walls• It took me 2 years to fail – Could have failed in 2 weeks
  10. 10. my failure…your success• Test time – Can you see the future? – Do you know more than your customers?
  11. 11. Conclusion• You know nothing• Customers know everything• Your job is NOT to execute It’s to LEARN
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×