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Rapid Fire: Tips and Trends on Web, Tech and Social Media
Rapid Fire: Tips and Trends on Web, Tech and Social Media
Rapid Fire: Tips and Trends on Web, Tech and Social Media
Rapid Fire: Tips and Trends on Web, Tech and Social Media
Rapid Fire: Tips and Trends on Web, Tech and Social Media
Rapid Fire: Tips and Trends on Web, Tech and Social Media
Rapid Fire: Tips and Trends on Web, Tech and Social Media
Rapid Fire: Tips and Trends on Web, Tech and Social Media
Rapid Fire: Tips and Trends on Web, Tech and Social Media
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Rapid Fire: Tips and Trends on Web, Tech and Social Media

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Presented at AFP Fundraising Day in New York 2013, June 7, 2013.

Presented at AFP Fundraising Day in New York 2013, June 7, 2013.

Published in: Technology, News & Politics
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Transcript

  • 1. Mobile is Maturing Mobile web usage is estimated to overtake desktop by 2015. • Want to reach new audiences? 87% of the world’s populations have mobile phones • Users will leave a site that isn’t mobile friendly • Desktops will soon no longer be the primary vehicle potential donors will learn about your brand / mission
  • 2. Be Responsive Responsive design is the approach suggesting content and design should respond to the user irrespective of the device. • Single URL, set of content, and code for multiple devices • Different than a “mobile site” • Responsive design allows an organization to easily adapt in an era of rapidly proliferating connected devices
  • 3. Content is King Content marketing is emerging as a key factor in brand loyalty and lead generation. • High quality content fuels organic search • Includes blogs, infographics, whitepapers, case studies, video • “Try to create a site that is so fantastic you become an authority in your niche.” – Matt Cutts, head of Google’s web spam team
  • 4. Creating User-Friendly Web Content People read and consume information very differently online than in traditional media. • Content should be simple and easy to skim • Web users only read 28% of a page in a best case scenario • Keep it concise, use sub- headings to break up long articles • Consider a year-end content audit to determine if your site content is friendly
  • 5. The Multi-Lingual Web New technologies make it easier than ever to bring your mission to an international audience. • Reaching new international donors is a key objective for many NPOs • Translation services can be costly • Try Google’s free translation tool which currently supports 71 languages • Making your site available in multiple languages doesn’t have to be labor
  • 6. The Rise of Infographics Infographics use compelling imagery to explain key facts, complex topics, and most importantly, relationships. • Visual, easy to scan, memorable, and shareable • Experiment with calls-to- action • Infographics are on the rise in an increasingly visual web and a great cultivation tool
  • 7. When Should I Hit Send? Every organization’s list is different. Experiment with different days and times to figure out what works best for you. • Tuesday – Thursday, early AM, has long been considered the “ideal window” to send an email • 2012 data suggests open and click rates are now highest on weekends • Early morning remains the strongest time of day
  • 8. Google+ is Growing Google+ has grown to over 500 million users. That’s up from 90 million at the beginning of 2012. • As search begins to come in more flavors, +1’s influence Google search rankings • In January, AWF had just over 700 followers. Today we have over 32K • Take part in communities, use hashtags, employ visuals, add a +1 button • Google+ is a fast-growing social network with
  • 9. Google Analytics + eCRM = Powerful (and Free) Google analytics is an incredibly feature-rich tool to gain valuable intelligence about your online constituents. • It also features e- commerce tools that add a revenue dimension to a variety of behaviors • eCRM systems used by many NPOs can be integrated to provide rich, real-time data • If you haven’t already done so give it a try. Many large eCRM providers offer off- the-shelf documentation

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