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Social Promotion For Movies Prezo

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Created for MovieSet.com to explore reasons, best practices and campaign strategy for promoting films in production by promoting from green light to red carpet.

Created for MovieSet.com to explore reasons, best practices and campaign strategy for promoting films in production by promoting from green light to red carpet.

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Social Promotion For Movies Prezo Social Promotion For Movies Prezo Presentation Transcript

  • Social Marketing for Movies A Practical Guide By Dave Olson for MovieSet.com
  • Participatory Marketing Social Media? Keys Participatory Marketing Benefits Results
  • More than Numbers Unlike ʻtradʼ Trackable Growing Efficient * Fan Base & Culture * Fest/Opening Success * Documentary Archive = Get to do it all over again
  • Preparing Content Publish Early + Publish Often = Engaged Fans videos, stills, blog articles, news, links ...
  • Video Tips Schedule Theme Crew Fill Rolling Describe!
  • Stills Tips Production stills + Snapshots Label & Describe
  • Blog Tips Break it up Specific Headline Tag it up Share
  • News & Links News Alerts Publicity Archive Add Photos Acknowledge
  • Search Optimizing SEO Google-juice / PR Ahead of IMDb & Wikipedia - hurrah! Recipe: Content + Links + Code + Time
  • Search Optimizing Title URL Headers Link anchors Anchor titles
  • Building Vocabulary * Build Funnels * Helps Discovery * Relevant-ish ONLY * Include Misspellings
  • Target Audience * Age Range * Gender * Similar movies * Based on a true story/ another medium * Primary and Secondary Genre * One line description * Product Placement opportunities * and importantly, tags
  • Crew/Cast/Phase Set-up Register for a Lot Pass to: * Give access to tools * Become first fans Fill in Phases to: * Forward motion * Shooting schedule
  • Trends Spotting Find out which actor in your movie is trending and why ~ publish accordingly.
  • Promotion Tactics 1) Micro Updates - backchannel convo 2) Build Links IMDb, fan sites, studio sites, production company site 3) Submit Socially Toolbox: Twitter Digg StumbleUpon Reddit
  • Conversation Create Fans Comments Guest Remember: Authenticity
  • Competitions and Contests Involve: video, quote, photo, song Prizes from set (or on-set) Acknowledge
  • Campaign Planning Objectives * Create Awareness * Generate Interest * Create Archive Tasks * Build Story * Invite * Measure
  • Assembling Kick off meeting Producer Production Coord. Asst. Director EPK cameraman Stills photographer Unit Publicist Inform Cast and Crew Early
  • Measuring Search Results Engagement • Fans • Comments • Video Views • Re-Tweets • Twitter messages • Facebook messages • Digg/Stumble submissions • Social bookmarks • Blog mentions/links Analytics
  • More Help Production Tools Social Mktg Services http://corporate.movieset.com/tour http://corporate.movieset.com/services movieset.com blog.movieset.com Twitter @movieset
  • Resources Toolbox: Glossary: Twitter Google Alerts Facebook Google Juice MySpace Web 2.0 YouTube Social media Flickr Social networking IMDb SEO/SEM Wikipedia RSS Hootsuite Blogs Netvibes Video-blogs/Vlogs Podcasts
  • Get the Guide Social Promotion for Movies A Practical Guide http://corporate.movieset.com/blog Get it & Share it By Dave Olson for MovieSet.com