Social Networking 2008 in Review Dave Nelsen President – Dialog Consulting Group

Under the Hood In 2008, the population engaged in social networking increased by 30% After a flat first half, growth accelerated However, average time spent actually declined by 33% mySpace became passé Social networking market fragmented as core functions became table stakes for many sites

In 2008, the population engaged in social networking increased by 30%

After a flat first half, growth accelerated

However, average time spent actually declined by 33%

mySpace became passé

Social networking market fragmented as core functions became table stakes for many sites

Analysis – Time Spent Time spent on mySpace declined by 70% Time spent on Facebook more than doubled but couldn’t take up slack of its formerly larger rival Ning, Twitter, and others grew explosively but are still much smaller – just starting to move the needle Other social networking services like TalkShoe are currently below the radar

Time spent on mySpace declined by 70%

Time spent on Facebook more than doubled but couldn’t take up slack of its formerly larger rival

Ning, Twitter, and others grew explosively but are still much smaller – just starting to move the needle

Other social networking services like TalkShoe are currently below the radar

About Dialog Consulting Group Dialog Consulting Group helps clients enhance their conversations with their most important internal and external constituencies using social networking, social media, and internet communication tools. Our engagements lead to improved sales effectiveness, better product design, increased market share, and higher customer satisfaction; in short, to improved profitability for our clients! Principal Dave Nelsen is an award-winning CEO who has founded and run several companies including www.talkshoe.com, who has raised tens of millions of dollars in Federal, angel investor, and venture capital, and who has successfully tackled many of the same problems that his clients are facing. He can be contacted at: [email_address] 412-779-2788 (mobile) @davenelsen (Twitter)

Dialog Consulting Group helps clients enhance their conversations with their most important internal and external constituencies using social networking, social media, and internet communication tools. Our engagements lead to improved sales effectiveness, better product design, increased market share, and higher customer satisfaction; in short, to improved profitability for our clients!

Principal Dave Nelsen is an award-winning CEO who has founded and run several companies including www.talkshoe.com, who has raised tens of millions of dollars in Federal, angel investor, and venture capital, and who has successfully tackled many of the same problems that his clients are facing. He can be contacted at:

[email_address]

412-779-2788 (mobile)

@davenelsen (Twitter)